Thursday, July 11, 2013

Blue Jeans by Shulton c1971

Before Gianni Versace came out with his Blue Jeans Fragrance, Shulton launched theirs in 1971.



Blue Jeans was a fresh, sporty fragrance "for the young at heart." 



So what did it smell like?  It was a fragrance filled with the light, soft scents of fresh picked field flowers and spices. The aroma combines sentimentality and ecology — some lemon/ orange/citrus notes, some leafy, evergreen overtones, muguet and geranium for floral touches — Blue Jeans is meant to be a mood.

  • Top notes: aldehydes, citrus notes, lemon, orange
  • Middle notes: muguet, geranium
  • Base notes: evergreen leaves, green notes

It was available in cologne spray, cologne splash, soap on a rope, talcum powder and body powder.



Sometimes premiums were given as gifts with purchase, such as the "bike and hike bag made up of blue denim" or an elastic belt emblazoned with the Blue Jeans logo.

House & Garden, 1977:
 "The Bike & Hike Bag to strap on the back of the seat or around your waist. It's pale blue denim piped with white and comes filled with Blue Jeans Cologne and Perfumed Body Powder. The bag's large enough to hold a flashlight, your keys, wallet, sunglasses. whatever. $9."

Good Housekeeping, 1979:
"Blue Jeans Belt Set with Cologne Mist. Perfumed Body Powder and elasticized belt. Shulton."


Blue Jeans was discontinued by 1982 or 1983. It is rarely found available today.


photo by auntjudysattic