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Vintage Perfumes For Sale

Friday, April 26, 2013

Mais Oui by Bourjois c1938

Mais Oui by Bourjois: launched in 1939. Mais Oui, pronounced MA-WEE, which means “certainly," or “but yes!" in French.






It was available in parfum, eau parfumee (eau de cologne/toilet water), solid cologne stick, dusting powder, rouge, lipstick and face powder.

Fragrance Composition:


So what does it smell like? It was classified as a floral aldehydic perfume, similar to Chanel no. 5 but heavier and woodier. It made use of Synarome's Animalis base.
  • Top notes: aldehydes, fruity notes of peach and plum
  • Middle notes: clover, jasmine
  • Base notes: musk, birch tar, sandalwood, leather, civet, ambergris, castoreum, costus, tonka

The New Yorker, 1942:
"Bourjois: The new Courage, for carnation-lovers, and Mais Oui, still a favorite among women who like gaiety with their sex appeal."

The New Yorker, 1943:
"Mais Oui, a good, carefree, rollicking scent."

Bottles:

The perfume was originally housed in a frosted glass flacon by Verreries Brosse. Around 1947, a clear, unfrosted version of this bottle was introduced. The purse flacon was made up of clear glass and was topped off with a blue plastic screw cap adorned with a tassel. the mini perfume was a replica of the standard size parfum bottle but instead of a glass stopper, it was made up of a fan shaped blue plastic.







Eau Parfumee bottle, circa 1940.


Fate of the Fragrance:


Mais Oui was still being sold in 1950. I am unsure when it was discontinued. The bottles can be found from time to time, but they are usually empty.



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