Gardenia was launched by Molinelle in 1930. This was just one of the few of Molinelle's English perfumes. This one seems to stand out because of its exquisite perfume flacon.
Saturday, February 23, 2013
Molinelle Perfumes
1929- Molinelle (London), Ltd.. has been registered in England as a private limited company with an authorised capital of £4,000, to acquire the business carried on at 35-39, Maddox Street, London, W., as " Molinelle," together with the trademark, Molinelle.
Established by Stanley Frederick Coles, a perfumer, at 49 Roland Gardens, London in 1928; active throughout the 1930’s. Also known as De Kama Molinelle; used Czech glass, Hoffman butterfly mark.
The perfumes were imported into the United States by CW Davenport.
- 1930 Gardenia (subtle)
- 1930 English Rose (a spicy rose geranium scent)
- 1930 Beau Geste (for sportswomen)
- 1930 No. 29 (an exotic floral bouquet)
- 1932 Lilac (fresh)
- 1935 Streamline
- 1936 Venez Voir
Arts & Decoration, 1932:
"LILAC, the newest addition to the Molinelle line of exquisite perfumes, bottled in London. $18.50. $35.00 and $65.00. GARDENIA in its glass case; $18.50. $35.00 and $65.00. ENGLISH ROSES, BEAU GESTE and NO. 29 in the Cupid bottle, $8.50, $18.50, $35.00, and $65.00."
The New Yorker, 1935:
"Molinelle: Streamline is new, feminine, and tangy withal."
Harper's Bazaar, 1935:
"Molinelle's "Streamline" is superb. One ounce, $15. "
The New Yorker, 1936:
"These fragrances bv Molinelle are loved by London ladies. English Roses, in its crystal Cupid bottle, is redolent of rare roses a-bloom in English gardens. Venez Voir is lure imprisoned for moods of high Romance."
The New Yorker, 1936:
"Molinelle is out with Venez Voir, and Yardley with Bond Street, both particularly seductive floral blends."
The New Yorker, 1936:
"Venez Voir is lure imprisoned for moods of high Romance. Give witchery this Christmas — give Perfumes Molinelle. At the better shops. By Royal Decree, the English Rose is the official Coronation flower!Venez Voir in Gold-and-Jet $12.50. English Rose in 2 ounce Cupid bottle $30."
Scribners, 1937:
"From England, too, is a new Molinelle perfume—light, fresh, piquant with the fragile scent of the early English Rose to keep your memory alluringly with her."
Vogue, 1937:
"So it's Perfumes Molinelle again, for giving and for getting. Exciting real flower fragrances straight to you from London. Elusive . . . subtle . . . exquisite ... six favorite odors in Cupid Cameo crystal bottles. From five to fifty dollars."
The British Magazine, 1946:
" Molinelle perfumes will delight the luxury loving. There are several fragrances — English Roses, a spicy rose geranium scent; No. 29, an exotic blend; Beau Geste, a light delicate bouquet; and an unusual Gardenia, restrained and subtle."
La Fougeraie Au Crepuscule by Coty c1928
La Fougeraie Au Crepuscule by Coty: launched in 1928 , it is said to be Francois Coty's final perfume before his death in 1934.
Ariston Powder Blower
Interesting item found in a 1932 catalog for the L&C Mayers Company of Fifth Avenue, the Ariston Powder Blower, an atomizer which sprays talcum powder. Features a Czech crystal base and chromium plated Art Moderne hardware, green silk net covered bulb.
Fragrance by Yardley c1934
Fragrance by Yardley was launched in 1934. It was a unique feminine perfume launched especially for the Christmas season. It was a line which included perfumed face powder, rouge, bath salts, dusting powder, talc, compact, sachet "and other worldlings".
Perfumes in 1934
Beautiful full color magazine advertisement showing various popular perfumes and beauty accessories from 1934. Looking at the ad, just based on the pictures I can see the extremely rare large Guerlain powder jar at the back row, and Helena Rubinstein's Black Tulip perfume next to it in the black glass bottle. A Czech perfume atomizer in blue crystal is also in the back. I am unsure what the other perfumes are.
Chatelet Perfumes
Chatelet was an American perfume company based in Wisconsin at 31 George Street, in Hanover Square. It operated in the 1930s. It appears they were shortlived.
The perfumes of Chatelet:
The perfumes of Chatelet:
- L'Avenir
- Gardenia
- Rosee de Lilas
- Chaleur Douce
- Avril
Spring Days by Atkinson's c1934
Spring Days by Atkinson's, circa 1934. Previously unpublished perfume.
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