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Saturday, February 23, 2013
Molinelle Perfumes
1929- Molinelle (London), Ltd.. has been registered in England as a private limited company with an authorised capital of £4,000, to acquire the business carried on at 35-39, Maddox Street, London, W., as " Molinelle," together with the trademark, Molinelle.
Established by Stanley Frederick Coles, a perfumer, at 49 Roland Gardens, London in 1928; active throughout the 1930’s. Also known as De Kama Molinelle; used Czech glass, Hoffman butterfly mark.
The perfumes were imported into the United States by CW Davenport.
- 1930 Gardenia (subtle)
- 1930 English Rose (a spicy rose geranium scent)
- 1930 Beau Geste (for sportswomen)
- 1930 No. 29 (an exotic floral bouquet)
- 1932 Lilac (fresh)
- 1935 Streamline
- 1936 Venez Voir
Arts & Decoration, 1932:
"LILAC, the newest addition to the Molinelle line of exquisite perfumes, bottled in London. $18.50. $35.00 and $65.00. GARDENIA in its glass case; $18.50. $35.00 and $65.00. ENGLISH ROSES, BEAU GESTE and NO. 29 in the Cupid bottle, $8.50, $18.50, $35.00, and $65.00."
The New Yorker, 1935:
"Molinelle: Streamline is new, feminine, and tangy withal."
Harper's Bazaar, 1935:
"Molinelle's "Streamline" is superb. One ounce, $15. "
The New Yorker, 1936:
"These fragrances bv Molinelle are loved by London ladies. English Roses, in its crystal Cupid bottle, is redolent of rare roses a-bloom in English gardens. Venez Voir is lure imprisoned for moods of high Romance."
The New Yorker, 1936:
"Molinelle is out with Venez Voir, and Yardley with Bond Street, both particularly seductive floral blends."
The New Yorker, 1936:
"Venez Voir is lure imprisoned for moods of high Romance. Give witchery this Christmas — give Perfumes Molinelle. At the better shops. By Royal Decree, the English Rose is the official Coronation flower!Venez Voir in Gold-and-Jet $12.50. English Rose in 2 ounce Cupid bottle $30."
Scribners, 1937:
"From England, too, is a new Molinelle perfume—light, fresh, piquant with the fragile scent of the early English Rose to keep your memory alluringly with her."
Vogue, 1937:
"So it's Perfumes Molinelle again, for giving and for getting. Exciting real flower fragrances straight to you from London. Elusive . . . subtle . . . exquisite ... six favorite odors in Cupid Cameo crystal bottles. From five to fifty dollars."
The British Magazine, 1946:
" Molinelle perfumes will delight the luxury loving. There are several fragrances — English Roses, a spicy rose geranium scent; No. 29, an exotic blend; Beau Geste, a light delicate bouquet; and an unusual Gardenia, restrained and subtle."
Perfumes in 1934
Beautiful full color magazine advertisement showing various popular perfumes and beauty accessories from 1934. Looking at the ad, just based on the pictures I can see the extremely rare large Guerlain powder jar at the back row, and Helena Rubinstein's Black Tulip perfume next to it in the black glass bottle. A Czech perfume atomizer in blue crystal is also in the back. I am unsure what the other perfumes are.
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Welcome!
This is not your average perfume blog. In each post, I present perfumes or companies as encyclopedic entries with as much facts and photos as I can add for easy reading and researching without all the extraneous fluff or puffery.
One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!
Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table, did you like the bottle design), who knows, perhaps someone from the company brand might see it.
Please understand that this website is not affiliated with any of the perfume companies written about here, it is only a source of reference. I consider it a repository of vital information for collectors and those who have enjoyed the classic fragrances of days gone by. Updates to posts are conducted whenever I find new information to add or to correct any errors.
One of the goals of this website is to show the present owners of the various perfumes and cologne brands that are featured here how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!
Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table, did you like the bottle design), who knows, perhaps someone from the company brand might see it.
Also, if you have any information not seen here, please comment and share with all of us.
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