Molinelle Perfumes

1929- Molinelle (London), Ltd.. has been registered in England as a private limited company with an authorised capital of £4,000, to acquire the business carried on at 35-39, Maddox Street, London, W., as " Molinelle," together with the trademark, Molinelle.


Established by Stanley Frederick Coles, a perfumer, at 49 Roland Gardens, London in 1928; active throughout the 1930’s. Also known as De Kama Molinelle; used Czech glass, Hoffman butterfly mark.

The perfumes were imported into the United States by CW Davenport.

• 1930 Gardenia (subtle)
• 1930 English Rose (a spicy rose geranium scent)
• 1930 Beau Geste (for sportswomen)
• 1930 No. 29 (an exotic floral bouquet)
• 1932 Lilac (fresh)
• 1935 Streamline
• 1936 Venez Voir

Arts & Decoration, 1932:

"LILAC, the newest addition to the Molinelle line of exquisite perfumes, bottled in London. $18.50. $35.00 and $65.00. GARDENIA in its glass case; $18.50. $35.00 and $65.00. ENGLISH ROSES, BEAU GESTE and NO. 29 in the Cupid bottle, $8.50, $18.50, $35.00, and $65.00."

The New Yorker, 1935:

"Molinelle: Streamline is new, feminine, and tangy withal."

Harper's Bazaar, 1935:

"Molinelle's "Streamline" is superb. One ounce, $15. "

The New Yorker, 1936:

"These fragrances bv Molinelle are loved by London ladies. English Roses, in its crystal Cupid bottle, is redolent of rare roses a-bloom in English gardens. Venez Voir is lure imprisoned for moods of high Romance."

The New Yorker, 1936:

"Molinelle is out with Venez Voir, and Yardley with Bond Street, both particularly seductive floral blends."

The New Yorker, 1936:

"Venez Voir is lure imprisoned for moods of high Romance. Give witchery this Christmas — give Perfumes Molinelle. At the better shops. By Royal Decree, the English Rose is the official Coronation flower!Venez Voir in Gold-and-Jet $12.50. English Rose in 2 ounce Cupid bottle $30."

Scribners, 1937:

"From England, too, is a new Molinelle perfume—light, fresh, piquant with the fragile scent of the early English Rose to keep your memory alluringly with her."

Vogue, 1937:

"So it's Perfumes Molinelle again, for giving and for getting. Exciting real flower fragrances straight to you from London. Elusive . . . subtle . . . exquisite ... six favorite odors in Cupid Cameo crystal bottles. From five to fifty dollars."

The British Magazine, 1946:

" Molinelle perfumes will delight the luxury loving. There are several fragrances — English Roses, a spicy rose geranium scent; No. 29, an exotic blend; Beau Geste, a light delicate bouquet; and an unusual Gardenia, restrained and subtle."