Pages

Wednesday, September 25, 2013

L'Air du Temps by Nina Ricci c1948

 L'Air du Temps was launched in 1948. Created by perfumer Francis Fabron, when the world wanted a breath of fresh air after the ravaged years of the war. Women who had worked in munitions and related wartime factories wanted to regain their femininity and were seeking to bring back romance into their lives. Their answer was to come in the form of precious perfume. L'Air du Temps is a French idiom, difficult to pin down as to its specific meaning. "L'Air du Temps" has been defined, literally, as "the air of time," and idiomatically as "timelessness," "in the air," or "of the moment.








From the Nina Ricci website -
"L'Air du Temps, the icon fragrance from the Nina Ricci house. The perfect harmony of an enchanting elixir, the symbol of femininity and eternal youth. The emblematic values of L'Air du Temps remain universal: peace, purity, freedom and love. L'Air du Temps is also the air that we breathe, the mood of the moment, the reflection of each era. L'Air du Temps...an unequaled moment of emotion. Fragrance: Floral-Spicy "L'Air du Temps is a little olfactory miracle" - Robert Ricci.

Fragrance Composition:


So what does it smell like? It is classified as a floral fragrance for women. Intensely feminine fragrance; a delicate floral blend with spicy overtones. It starts with a fresh flowery top, followed by a spicy floral heart, resting on a mild, powdery, feminine base.

  • Top notes: aldehydes, rose absolute, spice notes, Calabrian bergamot, neroli, Brazilian rosewood, peach and French carnation
  • Middle notes: cinnamon, fern, lily of the valley, orchid, Szechuan pepper, rose de Mai absolute, violet, ylang ylang, gardenia, Grasse jasmine absolute, orris, lily, carnation absolute, Zanzibar clove and rosemary
  • Base notes: alouchi, coumarin, violet wood, tonka bean, Tonkin musk, cedar, Mysore sandalwood, ambergris, Java vetiver, Tyrolean oakmoss, iris, Siamese benzoin and spices

L'Air du Temps made use of aromachemical irisantheme by Givaudan. Irisantheme is alpha-isomethyl ionone, and provides a violet sweet orris powdery floral woody accord. A carnation-salicylate accord was used to provide a spicy lift to the fragrance. A "green" hyacinth-jasmine complex blends well with the carnation. 

The opulent scent of L'Air du Temps is heightened by the usage of a large proportion of benzyl salicylate (15%), and eugenol. These two materials together with ylang ylang and isoeugenol provide the essential carnation character that dominates the perfume throughout its evaporation. The heart of the perfume is a bouquet of floral notes reduced to their simplest components. Terpineol for lilac, styrallyl acetate for gardenia, phenylethyl alcohol for rose, hydroxycitronellal (10%) for lily of the valley, and benzyl acetate and amyl cinnamic aldehydes for jasmine. The top note (14%) is a classic mixture of bergamot and rosewood, together with their naturally occurring ingredients linalool and lilalyl acetate. 

The base note also contains the important accord between Irisantheme (10%), vetiveryl acetate, Mysore sandalwood, musk ketone and originally, musk ambrette. These materials together with the carnation make up the immediately recognizable central character of the perfume. 

 Although the essential character of the perfume is built around ingredients already mentioned, most of its richness and quality comes from the use of jasmine and rose absolutes. By the addition of these two high quality raw materials, many hundreds of individual ingredients are added that envelop and enhance the main structure of the perfume. In L'Air du Temps we have a perfect example of classical simplicity combined with the complexity that comes from the use of fine natural materials. Inclusions of aldehyde C11 undecylcenic brings additional impact, blending perfectly with the styrallyl acetate and acting as a bridge between the top notes and the rest of the perfume. Also added were trace amounts of vanillin, heliotropin and orris. . 

L'air du Temps by Nina Ricci is a light floral muguet that is extended and enhanced by bergamot, lemon and orange oils. This light 'springtime' fragrance accord is still very popular today. It must be regarded as one of the most important perfumes ever made. Not only has it enjoyed a great and enduring commercial success for over 70 years, its influence can be seen behind the creation of a number of fragrances that followed in its wake, such as the 1960s masterpiece Fidji.

Combat, 1953:
"L'Air du Temps by Nina Ricci - Woody essences: oakmoss, alouchi, violet wood, ylang ylang, fern and coumarin. A very aldehyde-tinged jasmine with a hint of iris enhances the spicy cinnamon bouquet. Neo-romantic is the climate of this perfume. Here emerges a boudoir caulked with damask where a Balzac heroine, wrapped in a shawl from the Indies, devours a letter from Musset, humming Rossini, between a ride in a pram and a dinner at the English Café. But a Rolls and Tour d'Argent will do just as well."



The flacons:



The original bottle used for L'Air du Temps was an oval flacon molded with a starburst pattern made by Lalique, known as the "Soleil" flacon, it had a button shaped crystal stopper..



L'Air du Temps parfum is bottled in a unique flacon manufactured by Lalique, a celebrated French crystal manufacturer. Perched atop the stopper on this crystal flacon is a pair of doves, a universal symbol of peace and love. L'Air du Temps parfum extrait has been housed in these Lalique crystal flacons since 1951, when the flacon was designed by Marc Lalique.

If your bottle is missing it's label or box, use this handy guide below. All measurements are taken from base to tip of uppermost wing.

Double Dove Bottles:
  • 8 oz bottle stands 8" tall
  • 3 1/3 oz bottle stands 6" tall
  • 2 oz bottle stands 4.25"tall.
  • 1 oz bottle stands 4" tall
  • 1/2 oz bottle stands 3.5" tall
  • 1/4 oz stands 3" tall

Single Dove Bottles:
  • 1 oz
  • 1/2 oz bottle stands 3.25" tall 
  • 1/4 oz bottle stands 3" tall





The other L'Air du Temps products are packaged in glass or plastic containers, most of which bear doves either molded or embossed thereon. All the L'Air du Temps products are boxed in pale yellow cardboard boxes, and many are wrapped with a pale yellow wrapping paper, each prominently displaying the name Nina Ricci and also the name L'Air du Temps.

For the Christmas 1984 selling season the Nina Ricci company decided to change the packages of some of the L'Air du Temps products (except the perfume), apparently in an attempt to "modernize" and upgrade the packaging. In this regard new containers were produced for some of the products with gold doves and assorted flora embossed on the glass containers. Other products were wrapped in gold wrapping paper also bearing the imprint of doves and assorted flora, the new packaging was dubbed the "golden theme" by Parfums Nina Ricci.

Parfums Nina Ricci expended a great deal of time, effort, and money promoting this new collection of L'Air du Temps products, and referred to the items repackaged in this promotion as the "Les Colombes d'Or" collection "the golden doves". The name "Les Colombes d'Or," however, was not used in any promotions directed at the consumer, nor is it inscribed on any of the gold packaging used for the collection. Indeed, there is no indication that any consumer has ever seen or heard the term.



Vogue - Volume 146, 1965:
"awn of a new day in spray. ..the Airomatique! An original Lalique flacon with a very special atomizer, created in Paris by Marcel Franck. Just a touch of your finger releases a fine mist of L'Air du Temps Eau de Toilette. It's all fragrance. And all in all the most beautiful addition to your boudoir."



The atomizer below was called the "Young Romantic" bottle.


 In September 1987, Nina Ricci introduced the L'Air du Temps Eau de Parfum Haute Concentration.



Special Editions:


Over the years, there have been special edition flacons based on the doves bottles.

Lalique Winged Crystal Flacon from 1996, limited edition release.



For the 50th Anniversary of the launch of L'Air du Temps, a slightly different Lalique dove flacon was created, this time, the  bottle has its ribs in an alternate position, the bottle rests on a blue glass plinth embossed with stars.


In 2005, an amber tinted crystal flacon was launched as a limited edition.




In 2006, a pearlized crystal flacon was issued for a limited time.



For the 60th anniversary of the fragrance, L'Air du Temps was presented in a black crystal flacon by Lalique known as L'Air du Temps Noel for New Year's Day 2008, this edition was limited to only 480 pieces. A less expensive  L'Air du Temps Noel edition was created in black glass and tinted plastic, it held 100ml eau de toilette spray.



Another beautiful special edition bottle is titled L'Air du Temps Cristal d'Or, of crystal, it features gilded accents on the doves wings and ribbed base, it was presented in 2009. It held 15ml of parfum and retailed for 400 euros.



For the 65th anniversary of the perfume's launch, 2013, designer Olivia Putman has designed a limited edition bottle reminiscent of the original parfum flacon. But modernizing it, it now takes a rounder form, a slash of blue and the doves are also reprised in blue instead of the colorless frosted crystal.



These special editions aren't limited to just the parfum extraits, the eau de parfum and eau de toilette bottles have gone thru many changes also. There are limited edition presentations such as the Couture Edition for 1.7 oz eau de toilette, which has yellow green bottle and also playfully features a wreath of real feathers which have been dyed green, that encircle the bottle. This edition is the 2008 anniversary edition in honor of 60th anniversary since launch of fragrance L`Air du Temps in 1948.




A 2010 limited edition 45ml  eau de toilette flacon was designed by Philippe Starck.  The juice has not changed, only the shape of the flacon. On the occasion of redesign of the bottle, Philippe Starck said the following: 
“There is no difference in making a rocket, a hotel, a motorbike, a museum or a fragrance because the actual object is of no importance. What’s important is how it’s going to affect the person who lives in that place or with that object. So for me, a fragrance, and above all, L’Air du Temps by Nina Ricci, is a matter of vibration. It’s getting the air to vibrate in a way that suddenly moves us.  
I do not like the old perfumes, I do not like the new perfumes, I like the eternal perfumes. And Air du Temps is one. There is always in my work, that I succeed or not, a profound will of timelessness.” 
Design of L`Air du Temps symbolizes love, peace and freedom. Collaboration between Nina Ricci and Starck pushed these symbols to the first plan again. Kissing pigeons are united to create the whole flacon. Instead of redesigning the characteristic cap, the designer gives new structure and form of a kiss to the whole bottle. The flacon accentuates modern tendencies and is easier for its new owner to carry it around.






The flanker fragrance compositions:



By 1985, L'Air du Temps ranked among the five best-selling fragrance lines in the United States with annual wholesale sales of approximately $40 million. At that time, L'Air du Temps was available in many forms, including the following: perfume; eau de perfume; eau de toilette; lotions; dusting powder; soaps; bath oils; and creams. L'Air du Temps products were available in approximately 3,000 stores and boutiques around the country. 

L'Air du Temps has inspired other Nina Ricci flankers such as L'Air du Printemps, L'Eau de Temps, L'Air du Temps Colombes Couleur, and Nina Ricci L'Air du Temps Love Fills.



L'Air du Temps Colombes Couleurs, launched in 2006. Available as 3.4 oz eau de toilette.
  • Top notes: Earl Grey tea, lotus, solar accord
  • Middle notes: cyclamen, jasmine, lily, lily of the valley
  • Base notes: Georgia wood, sandalwood and white musk


L'Air du Temps Love Fills, launched in 2004.
  • Top notes: peach, basil, bergamot, lemon,
  • Middle notes:  peony, carnation, violet, mimosa, freesia, lilac, rose
  • Base notes: sandalwood, patchouli, oakmoss, and musk

L'Air du Printemps, launched in 2009.This reinterpretation of the original juices. It includes aromas of the first perfume, which are refreshed and more powdery in this edition. The perfume is available as 100ml edt,as a limited edition.
  • Top notes: Queen rose, cedrat, crystal flower accords
  • Middle notes: jasmine, solar accords,  frangipani
  • Base notes: musk, pear, sandalwood and cedar


L'Eau du Temps, launched in 2007, Developed by Givaudan.It is available in 3.4 oz eau de toilette.
  • Top notes: mandarin, orange and bergamot, blackcurrant, peppercorn and coriander
  • Middle notes: gardenia, carnation, jasmine, ylang ylang and tuberose.
  • Base notes: amber, musk and Georgian wood



L'Air: launched in 2011 as 100ml eau de parfum.. It was announced as an airy and floral edition composed of intertwining notes of honeysuckle, jasmine, magnolia, violet extract and powdery notes. The flacon was created in the spirit of the classic edition and is decorated with pink nuances. Its stopper features kissing doves.




Ancillary Products:

Discover the L'Air du Temps Perfume range: 
  • 1/4 oz parfum in Lalique crystal flacon
  • 1/2 oz parfum in Lalique crystal flacon
  • 1 oz oz parfum in Lalique crystal flacon
  • 1/4 oz parfum spray
  • 1 oz eau de parfum
  • 1.7 oz eau de parfum
  • 2.5 oz eau de parfum
  • 3.4 oz  eau de parfum
  • 1 oz eau de toilette
  • 1.7 oz eau de toilette
  • 2.5 oz eau de toilette
  • 3.4 oz eau de toilette
  • 2.6 oz perfumed candle
  • 1.7 oz soap
  • 3.3 oz soap
  • 3.3 oz deodorant spray
  • 3.3 oz shower gel
  • 6.6 oz shower gel
  • 3.3 oz body lotion
  • 6.6 oz body lotion
  • 6.8 oz body cream
  • 5.2 oz body powder
  • 0.2 oz eau de toilette replica mini 
  • 0.08 oz eau de toilette replica mini 
  • 0.13 oz eau de parfum roll on

It is also possible to find a beautiful L'Air du Temps powder boxes made up of Lalique crystal. One example was a limited edition that was launched in 1975 and is somewhat hard to find. It is frosted crystal and features a single dove in flight on the lid and measures 5" in diameter.


Other Lalique powder boxes for L'Air du Temps


Powder Jar c1980s




No comments:

Post a Comment

All comments will be subject to approval by a moderator. Comments may fail to be approved if the moderator deems that they:
--contain unsolicited advertisements ("spam")
--are unrelated to the subject matter of the post or of subsequent approved comments
--contain personal attacks or abusive/gratuitously offensive language