Cheramy Perfumes

Cheramy was located at 19 rue Cambon in Paris. The company was established by Raymond Couin in 1921. The business was sold to Houbigant in 1922 and became division producing lower-priced products, primarily for US market. Received prize at the Paris Exhibition in 1925.
     

Parade, 1927:

"Here are two perfumeries: at Lanvin, the space is vast, around the perimeter of the room, a few display cases are placed in which the perfume bottles are displayed. The architecture is very simple, no unnecessary decoration; in the back, two large glass doors, while on the right a wrought iron grille conceals the elevator cage. We have achieved a promotion of the merchandise, as the directors of this firm certainly wanted. 

The Chéramy perfumery seems more intimate; the space is less vast; the staircase with its frosted glass and wrought iron banister breaks the monotony. On each side, on two counters and in display cases, perfume bottles, sprays and powder boxes are arranged. Basically, the cash counter has very small dimensions to leave as much space as possible for customers who are offered comfortable armchairs to allow them to make their choice in complete peace of mind."

The Perfumes of Cheramy:

• 1921 Cadore
• 1921 Girly Girl
• 1921 Myo-San
• 1921 Cor D'Or
• 1921 Lov-Lor
• 1921 Frolic (a spicy perfume)
• 1921 April Showers (a fruity floral perfume)
• 1921 Pal
• 1921 Fifth Avenue
• 1921 Cappi (a spicy perfume)
• 1923 Pour le Theatre
• 1924 Chansonette
• 1924 Nuee-D'Or
• 1924 Joli Soir
• 1924 Lido
• 1924 Fausta
• 1925 Ciel Bleu
• 1925 Lido-Venice
• 1925 Festival
• 1926 Compliment
• 1926 Ketty
• 1927 Biarritz
• 1928 Blue Skies
• 1928 Dulcia
• 1929 Parfait Amour
• 1929 Premiers Beaux Jours
• 1930 Un Beau Dimanche
• 1933 May Flowers
• 1935 Cordon Bleu
• 1939 Carnation
• 1950 Keep Cool
• 1954 Festival, reintroduced
• 1960 Espace
• 1969 Dedicace

Cheramy Gift Sets 1941 Ad