Dramming refers to a technique for transferring a fragrance from a larger container to a smaller one (some websites call this "decanting".)
When stores have “dramming events” they are telling you that they have very large bottles of the fragrance, usually on display, that they will pour into a smaller one for you (a sample vial), usually in connection with special promotions.
A dramming machine is equipped with a one litre aluminum canister or glass bottle holding the perfume is cleverly hidden inside the unit. A small spigot in the front of the machine fills the miniatures/sample vials that would be given away during fragrance launches or promotions.
Other times, a dramming unit is used to refill "refillable" large size bottles too. In the spirit of sustainable packaging, Thierry Mugler has "The Source", a large dramming unit that can refill bottles for Angel Eau de Parfum, Angel Eau de Toilette, Alien Eau de Parfum, and Womanity Eau de Parfum.
The dramming bottles are almost always made up of aluminum like those for Yves Saint Laurent, but you can also find these in brown glass as well, especially in the case with those by Guerlain and Chanel. The bottles will have simple labels on them as they were not meant to be sold publicly but were to be used by staff employed by the perfume company.
Some dramming units omitted the dramming bottle or canister and simply had the perfume inside of a large factice sized bottle, such is the case with the Samsara and Shalimar bottles from Guerlain shown below.
Diam International:
Diam International was honored on March 22, 2005 in Las Vegas with 12 of the merchandising industry's most prestigious Outstanding Merchandising Awards, more awards than any other company in the permanent and semi-permanent categories. Diam's Cartier Dramming unit won a gold in recognition for its innovation. Until now, all perfume dramming units required pressing the bottle manually to apply the perfume onto skin or blotters. Perfume dosage was arbitrarily, with no exact dosage. As a result, counters were covered in fragrance and the entire retail environment was polluted with contradicting formulas.
This unit is the first of its kind, providing a measured dose on a personalized blotter in a self-contained housing, without polluting the retail environment. As a battery operated unit, it enjoys a very long life cycle and is reuseable. The design allows for self-service, using the giant factice to attract consumers and enabling them to control the test on their own personalized swatch without aggressive beauty consultant and without the risk of overspraying on hands. All materials are fragrance free and bottles are easy to replace. Branding, color-coding and the use of upscale materials is consistent with the brand imagery.
When stores have “dramming events” they are telling you that they have very large bottles of the fragrance, usually on display, that they will pour into a smaller one for you (a sample vial), usually in connection with special promotions.
A dramming machine is equipped with a one litre aluminum canister or glass bottle holding the perfume is cleverly hidden inside the unit. A small spigot in the front of the machine fills the miniatures/sample vials that would be given away during fragrance launches or promotions.
Other times, a dramming unit is used to refill "refillable" large size bottles too. In the spirit of sustainable packaging, Thierry Mugler has "The Source", a large dramming unit that can refill bottles for Angel Eau de Parfum, Angel Eau de Toilette, Alien Eau de Parfum, and Womanity Eau de Parfum.
The dramming bottles are almost always made up of aluminum like those for Yves Saint Laurent, but you can also find these in brown glass as well, especially in the case with those by Guerlain and Chanel. The bottles will have simple labels on them as they were not meant to be sold publicly but were to be used by staff employed by the perfume company.
Some dramming units omitted the dramming bottle or canister and simply had the perfume inside of a large factice sized bottle, such is the case with the Samsara and Shalimar bottles from Guerlain shown below.
Diam International:
Diam International was honored on March 22, 2005 in Las Vegas with 12 of the merchandising industry's most prestigious Outstanding Merchandising Awards, more awards than any other company in the permanent and semi-permanent categories. Diam's Cartier Dramming unit won a gold in recognition for its innovation. Until now, all perfume dramming units required pressing the bottle manually to apply the perfume onto skin or blotters. Perfume dosage was arbitrarily, with no exact dosage. As a result, counters were covered in fragrance and the entire retail environment was polluted with contradicting formulas.
This unit is the first of its kind, providing a measured dose on a personalized blotter in a self-contained housing, without polluting the retail environment. As a battery operated unit, it enjoys a very long life cycle and is reuseable. The design allows for self-service, using the giant factice to attract consumers and enabling them to control the test on their own personalized swatch without aggressive beauty consultant and without the risk of overspraying on hands. All materials are fragrance free and bottles are easy to replace. Branding, color-coding and the use of upscale materials is consistent with the brand imagery.
Caution:
It is interesting to note that on ebay, dramming bottles and machines are NOT permitted to be sold, however, this does not mean that one cannot find them occasionally, as I just purchased a one litre aluminum dramming canister myself.
Their policies are shown below:
What are the guidelines?
Allowed:
Perfumes in their original bottles including miniatures and samples can be listed as long as you make sure that the essential and legally required information (see Policy overview) is not missing and that the box is not missing if the bottle came in a special box
Homemade cosmetics can be listed, as long as you make sure they comply with country regulations
Smell-alike perfumes can be listed, as long as there is no reference to a brand in the item title, attributes or description and the item is not listed in a category for branded items. Also, you are not allowed to circumvent this rule by misspelling brand names or otherwise trying to refer or allude to a brand.
Not allowed:
Items that are not allowed include, but are not limited to:
Their policies are shown below:
Perfume testers and dramming bottles (which are bottles from which small quantities can be taken for supply to consumers as free samples), typically marked with the words 'demonstration' or 'not for sale', may not be listed on eBay. Also, you need to make sure that the essential and legally required information - such as, among others, the identity of the manufacturer or the person responsible for marketing the product, the composition of the product (content and list of ingredients), the use of the product (function and particular precautions to be observed in use) and preservation of the product (date of minimum durability) - is not missing from any permissible cosmetic or perfume product. Smell-alike perfumes may not be listed on eBay when they are compared to a well-known brand or scent. You may not list a perfume in a bottle other than the original bottle (decanters).
Make sure your listing follows these guidelines. If it doesn't, it may be removed and you may be subject to a range of other actions, including restrictions of your buying and selling privileges and suspension of your account.
What are the guidelines?
Allowed:
- New, in-box full-sized cosmetics
- Factice bottles (dummy merchandise bottles)
- Collector items (empty bottles)
Perfumes in their original bottles including miniatures and samples can be listed as long as you make sure that the essential and legally required information (see Policy overview) is not missing and that the box is not missing if the bottle came in a special box
Homemade cosmetics can be listed, as long as you make sure they comply with country regulations
Smell-alike perfumes can be listed, as long as there is no reference to a brand in the item title, attributes or description and the item is not listed in a category for branded items. Also, you are not allowed to circumvent this rule by misspelling brand names or otherwise trying to refer or allude to a brand.
Not allowed:
Items that are not allowed include, but are not limited to:
- Testers
- Dramming bottles
- Decanters
- Used cosmetics
- Replica perfumes or cosmetics
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