Societe La France Toilet Goods

Societe La France Toilet Goods company, Inc., or La France Laboratories, played a significant role in the perfumery industry during the 1920s. Their introduction of fragrances paired with matching face powders exemplified their understanding of the importance of scent and cosmetics in personal grooming and luxury.

The association with Parfumerie Saint Cyr, founded by Claude Saint Cyr, further enhanced La France's prestige. Claude Saint Cyr's background in millinery likely influenced the company's approach to fragrance and cosmetics, as milliners often had a keen sense of style and aesthetics, which translated well into the world of perfumery.

Collaborating with Parfumerie Saint Cyr not only provided La France with access to high-quality fragrances but also allowed them to tap into the rich tradition of French perfumery, renowned for its sophistication and artistry.

By offering coordinated fragrances and face powders, La France Laboratories catered to consumers looking for harmonious and complete beauty routines, reflecting the era's growing interest in cosmetics and personal grooming.

Overall, La France's partnership with Parfumerie Saint Cyr and their innovative approach to fragrance and cosmetics solidified their position as a prominent player in the perfumery industry during the 1920s, leaving a lasting legacy of elegance and refinement.

The acquisition of Societe La France Toilet Goods company, Inc. by the Stein Cosmetics company in 1929 marked a significant consolidation within the cosmetics and fragrance industry. Stein Cosmetics' purchase of La France Laboratories, along with its associated units, including M. Stein Cosmetics Co., Alexander Laboratory, Inc., Synthesa Laboratories, and Kaya, Inc., likely aimed to strengthen their market position and diversify their product offerings.

Each of these units likely brought unique expertise and product lines to Stein Cosmetics, allowing the company to expand its reach and cater to a broader range of consumers. M. Stein Cosmetics Co., for example, might have focused on different aspects of cosmetics production, while Alexander Laboratory, Inc. could have specialized in skincare or haircare products.

Synthesa Laboratories and Kaya, Inc. potentially provided Stein Cosmetics with additional capabilities in research and development, allowing them to innovate and stay ahead of market trends. The acquisition of La France Laboratories would have added fragrance expertise and a legacy of elegance and refinement to Stein Cosmetics' portfolio.

Altogether, the purchase of Societe La France Toilet Goods company, Inc. and its associated units by the Stein Cosmetics company likely positioned the latter as a formidable player in the cosmetics and fragrance industry of the time, with a diverse range of products and expertise to offer consumers.

The perfumes of Societe La France:

• 1924 Ambre
• 1924 Narcisse
• 1924 Jasmine
• 1924 Chypre
• 1924 Rose
• 1924 Lilac
• 1925 Fond Memories
• 1926 Springtime