Parfums Loulette, Mme. Rabasse & The House of Fragrance Perfumes

Parfums Loulette of Paris, a brand known for its sophisticated and enchanting fragrances, experienced a significant transition around 1930 when Mme. A. Rabasse acquired the company. Under her ownership, the perfumery continued to uphold its reputation for quality and elegance, catering to the discerning tastes of Parisian women.

In 1937, an unknown fragrance was launched by Parfums Loulette, marking a notable event in the company's history. Although the details of this particular fragrance remain elusive, its introduction reflects the ongoing efforts to innovate and expand the brand's offerings during a competitive era for the perfumery industry.

The same year Mme. Rabasse acquired the company, Parfums Loulette may have been bought out by The House of Fragrance, a strategic move that further influenced the company's trajectory. This acquisition led to the launch of Femme Divine, a perfume that was intriguingly housed in the same bottle design as one of Loulette's fragrances. This continuity in packaging suggests a deliberate attempt to retain the brand's visual identity and appeal while introducing new scents under the umbrella of The House of Fragrance.

The shared bottle design for Femme Divine and Loulette’s fragrance highlights a seamless transition between the old and new management. This move ensured that loyal customers of Parfums Loulette could still enjoy the familiar aesthetic they had come to appreciate, while also inviting them to explore new olfactory experiences offered by The House of Fragrance. The period marked a blend of tradition and innovation, characteristic of the dynamic world of Parisian perfumery during the early 20th century.

The perfumes of Parfums Loulette:

• 1925 Mimosa
• 1919 Femme Divine

Mme. Rabasse perfumes:

• 1930 Femme Divine
• 1930 Hollywood Star Life, pour brunes
• 1930 Hollywood Nite Life, pour blondes
• 1930 La Foret Embaumée
• 1930 Laurore
• 1930 Loulette
• 1930 Mon Secret
• 1930 Monte Carlo

The perfumes of The House of Fragrance:

• 1930 Fidelwood
• 1930 Femme Divine
• 1930 Hibiscus
• 1930 Lily
• 1930 Wild Jasmine
• 1930 Corsage