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Monday, December 22, 2014

Flair by Yardley c1952

Flair by Yardley: launched in 1952. First created by Yardley, then traded to Lentheric in 1964. Since 1999, it has been distributed by Mayfair Perfumes.


Fragrance Composition:


So what does it smell like? It is classified as a floral oriental fragrance for women with a chypre base.
  • Top notes: aldehydes, bergamot, lily, nutmeg
  • Middle notes: Bulgarian rose, gardenia, jasmine, mimosa
  • Base notes: oakmoss, patchouli, vanilla, sandalwood, musk and ambergris

Yardley's Flair was available in the following:

  • Perfume
  • Flairessent (a toilet water)
  • Lavanesque (a longlasting toilet essence that combines the richness of a perfume with the freshness of toilet water)
  • Cologne
  • Bath Oil
  • Talcum Powder
  • Dusting (Bath) Powder
  • Solid Perfume 

The New Yorker, 1952:
"Yardley has thought up Flair, a cheerful, saucy perfume, and Flairessence, a toilet water, which is lighter, but still more pungent, than cologne. "

The New Yorker, 1953:
"YARDLEY a language of loveliness Express your loveliness with Flair, Yardley's radiant new perfume. Flair was created— and named— for women of flawless taste and memorable distinction."

Vogue, 1956:
"Add Flair to your life dresses and does things with . . . flair. It's a new, in many forms— the perfume, from $5 (plus tax) . slightly sophisticated, lightly heady and delight- Look for Flair at the finest perfume counters. Flair by Yardley Yardley."

Harper's Bazaar, 1961:
"FLAIR is a domed pin— flashily fake. FLAIR is lizard in unexpected places. FLAIR is a waterfall earring, plunging over the top FLAIR IS A STUNNING NEW FRAGRANCE BY YARDLEY. FLAIR was born for the new clothes. . .a fragrance with a ...


Fate of the Fragrance:


Flair was sold under the Lentheric name but is now sold and distributed by Mayfair.


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1 comment:

  1. AnonymousJanuary 21, 2023 at 9:58 AM

    I used Yardley's Flair perfume for many years, I added a single drop of pure patchouli to my skin first. This mix was admired by men and women, it was truly remarkable. However, when lentheric took over, the original Flair was nowhere to be seen. the 'new' fragrance to take its place is bland,a bit like cheap deodorant. Very sad

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