Taji by Shulton: launched in 1964. The perfume is named for the Persian area near Baghdad.
So what does it smell like? It is classified as a floral oriental fragrance for women, a blend of fragrant oils from India and the Middle East. It can be described as a spicy floral with a touch of sweetness, similar to Elizabeth Arden's Blue Grass but with a strong carnation note.
Taji was available in the following:
Life, 1967:
Vogue, 1967:
Fragrance Composition:
So what does it smell like? It is classified as a floral oriental fragrance for women, a blend of fragrant oils from India and the Middle East. It can be described as a spicy floral with a touch of sweetness, similar to Elizabeth Arden's Blue Grass but with a strong carnation note.
- Top notes: bergamot, geranium, lavender and spices
- Middle notes: carnation, ylang ylang, jasmine, cinnamon, herbs
- Base notes: vetiver, benzoin, sandalwood, vanilla, oakmoss, ambergris, musk, patchouli
Taji was available in the following:
- Parfum
- Perfume Oil Mist
- Taji Chiffon Spray Cologne
- Bath Oil
- Sheer Taji Body Lotion
- Bath Powder
- Soap
Life, 1967:
"A delicately balanced blend of verdant florals, sophisticated herbs and other rare and rarely used scents, hauntingly beautiful Taji is what traditional perfumes are not. Taji is at last, a perfume that lasts. Taji perfume, perfume oil, cologne and complete collection of delights for body and bath."
Vogue, 1967:
"Taji has rediscovered this formula and, inspired by it, present Taji Chiffon Spray Cologne — for women who want to feel like English flowers, while others are wilting away. Taji Chiffon Spray Cologne is starting summer now at fine stores, $5.00."
Fate of the Fragrance:
Taji was discontinued by Shulton, but a version is now made and distributed by Hazel Bishop New York.
The advertising tag line was "Even in the morning, a little Taji still lingers." The print ads, in upscale mags like the New Yorker, used images that included one of a couple kissing on the platform of a commuter railway; from their clothes and the setting, it was easy to conjure a back story involving a night of passion, ended only because the guy had to get to Manhattan to his ad agency job. There was (i remember distinctly) something very erotic in the idea of a scent, applied the evening before--maybe even before dinner?-- that was still perceptible in the morning. I bought a bottle for my gf at the time; she usually wore Tabac Blond and found Taji a little overdone, but we both loved the advertising.
ReplyDeleteThank you for sharing your memory!
DeleteI wore Taji perfume oil mist and got more compliments on it. So sad it was discontinued. Wish it would come back!
ReplyDeleteLoved this fragrance! Always received compliments - it was never overwhelming. It never "turned" as some fragrances can.
DeleteI loved taji. Got many compliments when I used it. It was a very subtle fragrance, not overpowering.
ReplyDelete