Memoire Cherie by Elizabeth Arden c1957

Memoire Cherie by Elizabeth Arden: launched in 1956. The Grecian goddess of memory is depicted on the packages.

Fragrance Composition:

So what does it smell like? It is classified as a floral powdery aldehydic semi-oriental fragrance for women with refreshing woodsy notes. It starts with a fresh aldehydic top, followed by a sweet floral heart of rose and jasmine, resting on a warm, powdery, mossy base of musk and amber.

• Top notes: aldehydes, mandarin, orange blossom, clary sage, Sicilian bergamot, Mexican neroli, fresh apricot
• Middle notes: honey, carnation, ylang ylang, orchid, Romanian chamomile, jasmine, tarragon, honey, oriental rose, violet
• Base notes: patchouli, opoponax, civet, leather, Moroccan oakmoss, amber, musk, and Haitian vetiver

Memoire Cherie was such a success that by 1960, it was awarded the grand Coupe D'Or award by the Comite du Bon Gout Francais. In 1969, Fete by Molyneux was awarded the Coupe d'Or du Bon Gout Francois, a prize bestowed by a panel who select each year an article created in Paris that symbolises French good taste.

"Elizabeth Arden has been awarded the treasured Coupe d’Or of France for “Outstanding achievement in the development of Memoire Cherie, the finest fragrance ever created and acclaimed by France.”

 Elizabeth Arden' Memoire Cherie, the only perfume to receive the coveted Coupe d'Or, trophy of the Co-mite du Bon Goûte Francais. A gentle floral tribute. Originally retailed for $10 and 17.50.

It was available in the following:

• Parfum
• Dusting Powder
• Perfume Mist
• Flower Mist
• Eau de Parfum Bath Oil
• Bath Essence
• Bath Soap
• Body Lotion (moisture bath)
• Fluffy Milk Bath
• Perfumed Candle

Bottles:

Memoire Cherie was housed in various bottles over the years. The most expensive and coveted in the French frosted crystal "lady" bottle. The perfume was created, bottled and sealed in France, an unusual move by an American perfume company. This bottle was available in two sizes: 

• 4.2 oz bottle stands 7 1/4" tall
• 1 oz bottle stands 4.25" tall
• 15/32 oz bottle 3.5" tall
• 7/32 oz bottle stands 3" tall (just under 0.25 ounce) 

“Elizabeth Arden presents for Christmas Memoire Cherie Flower Mist. A new flowering just in time for Christmas! This delicate rendering of the world’s most prized perfume lends an aura of enchantment to one’s lighter moments. A memorable present! In a beautiful bottle frosted in bas relief. $4.50”

Memoire Cherie parfum was also presented in these urn shaped bottles with faceted crystal stoppers in the 1950s, available in two sizes:

• 1 oz bottle stands 3.25" tall.
• 1/4 oz bottle stands 2 1/8" tall.

 

Other bottles:

"Memoire Cherie by Elizabeth Arden. It's the only perfume in the world to be awarded the Coupe d'Or, France's treasured trophy for the finest fragrance ever created. The perfume certain to find a fond place in her heart for you. $10 to $75. COSMETICS MAIN FLOOR DOWNTOWN AND EAST LANSING STREET"

• Memoire Cherie Perfume Mist introduced in 1957.
• Memoire Cherie Flower Mist launched in December 1963.
• The Weekender Kit was created around 1964.

 

May 1964:

"Elizabeth Arden makes this spring memorable with the new Memoire Cherie Duet ... The world’s most prized fragrance can now be yours in an enchanting combination, a beautiful golden aerosol atomizer of Memoire Cherie Perfume Mist together with Memoire Cherie Dusting Powder, Remember all your friends all the days of springtime with the Memoire Cherie Duet. And don’t forget yourself! For springtime only $6.00."

Fate of the Fragrance:

The perfume was discontinued sometime in the early to mid 1980s. I could only find advertisements for the fragrance up until 1980.


Irma Shorell, Inc. is the current owner of United States Patent and Trademark Office Registration No. 2,427,336 for the Memoire Cherie trademark for perfume and other fragrance products, but not the formula.

Perfumery comments, "A memorable deception indeed, layers and layers of beauty..each with a different face. Memoire Cherie perfume begins with a classically constructed 50's woody-floral accord, tightly wrapped together; dense and waiting for air. After a moment of hesitation, Memoire Cherie escapes and descends into a rich and wonderful oriental accord; creamy, nutty and sensual beyond belief. It is as if the perfume walked out of the room and came back in a new outfit. This wonderful warm amber musk tone has a gentle floralcy which dances around the base and carries on for hours and hours. At the end, the oriental base settles down below the floralcy and Memoire Cherie walks quietly into the night. " -- Jeffrey Dame