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Sunday, June 30, 2024

Parfums de Choisy

Parfums de Choisy, the perfume company from Paris, indeed launched a small range of perfumes during the 1930s. Despite sharing a similar name with Choisy le Roy, the famous glassmakers, these two entities were distinct in their products and industries. Parfums de Choisy capitalized on Paris's reputation as a center for luxury and fashion, offering fragrances that likely reflected the trends and styles of the time. This period marked a vibrant era for French perfumery, with many houses competing to create distinctive scents that appealed to the fashionable elite.





The perfumes of Choisy:

  • 1932 Les Premieres Fleurs
  • 1933 Reviens
  • 1933 Au Paradis
  • 1933 Pour la Danse
  • 1935 Gardenia
  • 1935 Jasmin
  • 1935 Lilas



Bottles:


Parfums de Choisy unveiled several iconic fragrances during the 1930s, each housed in exquisite bottles crafted by renowned glassmakers. "Reviens," a notable creation, graced an 8 oz Baccarat flacon, showcasing the brand's commitment to luxury and elegance. 

Meanwhile, "Pour la Danse" was presented in a smaller 2 oz opaque rose-colored crystal flacon, also crafted by Baccarat, emphasizing its delicate and refined nature. Another standout, "Au Paradis," was encased in a 5 oz bottle designed by René Lalique, known for its intricate "Flowering Branches" motif, adding an artistic touch to the fragrance presentation. 

Lastly, "Premiere Fleurs" distinguished itself in a bottle crafted by Cristalleries de Nancy, further underscoring Parfums de Choisy's dedication to pairing exquisite scents with equally stunning packaging, thus solidifying its legacy in the world of perfumery.

These details highlight the exquisite craftsmanship and luxury associated with these perfumes, each housed in bottles crafted by renowned glassmakers such as Baccarat, René Lalique, and Cristalleries de Nancy. Each bottle design likely contributed to the allure and prestige of the perfumes they contained, reflecting the artistic sensibilities of their respective eras.








Parfums de Choisy, despite its brief existence and mysterious fade from prominence before and during the wartime years, left behind a lasting legacy primarily through its exquisite perfume bottles. These bottles, crafted by esteemed glassmakers like Baccarat, René Lalique, and Cristalleries de Nancy, exemplify the brand's commitment to luxury and aesthetic refinement. Each bottle not only housed a fragrance but also served as a work of art, showcasing intricate designs and expert craftsmanship typical of the era. Though the company's operational history remains scant, its contribution to the artistry and allure of perfumery endures through these meticulously crafted vessels, which continue to fascinate collectors and enthusiasts alike.

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