J’aime de Jacques Heim c1952

"J'aime" by Jacques Heim Parfums is a classic fragrance that has stood the test of time since its launch in 1952. It's fascinating how certain scents can evoke memories and emotions spanning generations. Have you had the chance to experience this fragrance yourself, or are you drawn to its history and reputation?

Jacques Heim was a French fashion designer renowned for his elegant and innovative creations. Born in Paris in 1899, Heim established his fashion house in the 1930s and quickly gained recognition for his chic designs that combined classic sophistication with modern flair. He was particularly known for his swimsuit designs, which often featured bold patterns and daring cuts, reflecting the evolving trends of the time.

In addition to his contributions to fashion, Heim also ventured into the world of perfumery with the launch of fragrances like "J'aime" by Jacques Heim Parfums in 1952. This expansion into fragrance allowed Heim to further express his creative vision and offer his followers a complete sensory experience.

While Jacques Heim's fashion house has seen changes over the years, with different designers taking the helm, his legacy as a pioneer in French fashion and perfumery continues to endure.

Fragrance Composition:

So what does it smell like? It is classified as a green fruity woody chypre fragrance for women.  

• Top notes: bergamot, jonquil, aldehyde, lily of the valley, 
• Middle notes: iris, Bulgarian rose absolute, jasmine absolute, ylang ylang
• Base notes: Kashmire costus, vetiver, Mysore sandalwood, oakmoss, Moroccan cedar, ambergris, castoreum, musk 

Essai sur la langue de la réclame contemporaine, Marcel Galliot, 1955:

"Some designations are even puns, if not riddles: Jacques Heim's recent perfume, J'aime, alongside its amorous suggestion, obviously plays on words with the designer's name."

The Bermudian, 1966:

"Like so many fine French perfumes, this is from the French couture house of JACQUES HEIM. J'aime is the name — a lovely light floral bouquet which will appeal to every lady who likes a subtle, interesting fragrance."

L'Art et Mode, 1966:

"Jacques Heim, a great Couturier, had to create a new perfume; the worldwide success of J'aime, perfume loves if ever there was one, could encourage him to offer us a new note; this is the case with Shandoah which has just been published; already tested on hundreds of women, it will be very popular this winter. But Jacques Heim has not been subtle with men; for us, two great successes, the Eau de Toilette Monsieur Heim and the after -shave Monsieur Heim; composed of citron, rose, lemon, ambergris, woody essences and vetiver. Monsieur Heim eau de toilette is so tempting, that women also want to adopt it."

Officiel de la couture et de la mode de Paris, 1967:

"Jacques Heim pleases with J'aime and Shandoah, young and fresh, composed of absolute roses, Castilian jasmines, languorous irises."

Paris-match - Issues 1736-1753, 1982:

"J'aime by Jacques Heim. A chypre, original, classy fragrance. For a woman who reveals an endearing personality."

 "J'aime" by Jacques Heim Parfums is a complex and sophisticated fragrance with a combination of fresh, floral, and woody notes.

The top notes, featuring bergamot, jonquil, aldehyde, and lily of the valley, provide a bright and invigorating opening, possibly with hints of citrus and floral sweetness.

Moving into the heart of the fragrance, the iris, Bulgarian rose absolute, jasmine absolute, and ylang ylang suggest a rich and luxurious floral bouquet, possibly with powdery and slightly spicy undertones.

Finally, the base notes of Kashmire costus, vetiver, Mysore sandalwood, oakmoss, Moroccan cedar, ambergris, castoreum, and musk add depth and warmth to the composition. The combination of woods, moss, and animalic notes like castoreum and musk give the fragrance a sensual and earthy quality, balanced by the sweetness of ambergris.

Overall, "J'aime" is a timeless and elegant scent that offers a harmonious blend of fruity, floral, and woody elements, perfect for a confident and sophisticated woman. Have you had the opportunity to experience it firsthand?

Bottles:

I've listed various sizes and types of packaging for "J'aime" by Jacques Heim Parfums. From small purse sprays to larger bottles, there's a range of options to suit different preferences and needs:

• 8ml Parfum Purse Spray: Ideal for on-the-go touch-ups and travel, this small spray bottle is convenient to carry in a purse or bag.

• 15ml Parfum Mini with Screw Cap: Another travel-friendly option, the mini bottle with a screw cap ensures secure closure to prevent spills.

• 8ml Parfum Glass Stopper: A compact yet elegant option for those who prefer a more traditional stopper-style bottle.

• 30ml Parfum Glass Stopper: A slightly larger size than the 8ml version, providing more product while maintaining the classic glass stopper design.

• 30ml Eau de Toilette Splash: A splash bottle offers a different application method compared to sprays, allowing for a more controlled and precise application.

• 50ml Eau de Toilette Splash: A mid-sized option suitable for everyday use, offering a good balance between portability and longevity.

• 100ml Eau de Toilette Splash: A larger size for those who use the fragrance frequently and want to ensure they have an ample supply.

• 400ml Eau de Toilette Splash: A generous size that is perfect for enthusiasts who want to stock up on their favorite scent.

• 120ml Eau de Toilette Spray: A spray bottle with a larger capacity, providing more product with each spray compared to smaller sizes.

• 500ml Eau de Cologne Splash: A significant size, typically used in professional settings or for those who prefer to decant into smaller containers for daily use.

Each size and type of packaging offers its own advantages in terms of convenience, portability, and usage preferences. Which option appeals to you the most?

Fate of the Fragrance:

Discontinued, date unknown. Still sold in 1982. It's interesting to note that "J'aime" by Jacques Heim Parfums was still available for purchase as late as 1982, even though it's discontinued now. Fragrances often have a loyal following, and sometimes they remain in circulation for many years after their initial launch. Do you have any personal connection to this fragrance, or are you interested in its history and availability?

 

CLICK HERE TO FIND J'AIME PERFUME BY JACQUES HEIM