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Sunday, May 17, 2020

Parfumerie Brissac

Parfumerie Brissac was a French company established in Buenos Aires, Argentina in 1917 by L. Aubert y Cía.  (L. Aubert y Compania, Jorge Newbery St. Buenos Aires). They were associated with Les Parfums Persans. Brissac was still in business in 1924.






The company produced perfume, face powders and possibly other cosmetics and toiletries. Their most famous products were Polvo Grasoso Brissac (Brissac Greasy Powder) and Crema Higienica Brissac (Brissac Hygienic Cream). These products were promoted in South America.

"This delicious cream is the emblem of beauty. So that the youth of the face does not wilt like a scorched flower, it is essential to take care and refresh the complexion with the excellent Brissac Hygienic Cream. An irreplaceable complement to Brissac Greasy Powder. It adheres the powder in a perfect way, "

Their best known perfume was Lune d’Amour, contained in a frosted glass kidney shaped bottle, molded with a reclining nude, launched in 1918. The gilded paper label was in the shape of a crescent moon and was placed to the left of the reclining woman. The bottle was American made and in the French style, some people mistake it for Lalique.

L. Aubert y Cia (doing business under the name of Brissac) was sued by the Parisian company Mendel et Cie (distributing the Leichner brand from Berlin) in 1922 on grounds of trademark infringement and false indications of origin on their products, advertisement, labels and prospectus for their face powders. Leichner used the trademarks of "Polvo Grasoso de Leichner" and since Brissac used "Polvo Grasoso Brissac" in their product name, Leichner was understandably irritated about the competition using a similar name, which could be confusing to consumers. The false indication of origin may have been when they used the city of "Paris" in their labels and ads, when the company may have only been in fact Argentinian. This info was gleaned by the 1922 volume of "Jurisprudencia argentina, Volume 9".



The perfumes of Brissac:

  • 1918 Jasmine
  • 1918 Violet
  • 1918 Rose
  • 1918 Heliotrope
  • 1918 Lilac
  • 1918 White Carnation
  • 1918 Lune d'Amour
  • Essence de Lavande des Monts-Alpins
 

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