Canasta by Jacques Fath c1950

Canasta by Jacques Fath was a fragrance launched in 1950, named after the popular card game. Jacques Fath, the French fashion designer, was known for his innovative designs and creations that often reflected the spirit of the times. The fragrance was designed to capture the elegance and sophistication associated with the game of Canasta, blending notes that evoked a sense of luxury and allure. It's fascinating how fragrances can be inspired by such diverse sources, isn't it?

Fragrance Composition:

Notes at a glance:

So what does it smell like? It is classified as a fruity aromatic chypre fragrance for women with a sweet woodsy base. made up of 52 individual essences.

• Top notes: aldehydes, bergamot and peach
• Middle notes:  herbs, labdanum, heliotrope, tuberose, cherry liqueur and plum
• Base notes: sandalwood, suede, oakmoss, patchouli, vanilla, vetiver, amber

Femme, 1950:

"Fifty-two different essences are said to be included in the composition of Canasta, the latest perfume from Jacques Fath. Such a complicated dosage does not make it easy to discern the dominant note of this new very Couture scent. Besides, what's the point of trying to recognize it? Isn't it enough to use it with pleasure and success? Canasta adds to the new color the appeal of an ultra-modern, warm and persistent aroma."

Combat, 1952:

"Fifty-two - it takes fifty-two weeks to make a year and God knows it flies by! It takes seventy-two cards to seduce luck and nothing is more fickle!...It took fifty-two different essences for Jacques Fath to create an atmosphere, an elite atmosphere, of true refinement, of subtlety. elegance. This complex is called "Canasta" and it is a brilliant, modern, unexpected perfume whose style flourishes in the revelation of particularly new scents. The favor he found, from the outset, with the most difficult women, the most picky about the quality of the perfumes they use, is sufficient proof that with "Canasta" Jacques Fath plays and wins."

Canasta by Jacques Fath sounds like a complex and sophisticated fragrance with a rich combination of notes. Let's break it down:

• Top Notes: The initial impression is bright and sparkling due to the aldehydes and bergamot. The addition of peach brings a juicy and fruity sweetness to the opening.

• Middle Notes: The heart of the fragrance is a bouquet of various floral and herbal notes, including tuberose, heliotrope, and herbs, which lend a green and slightly spicy quality. The inclusion of cherry liqueur and plum adds a rich and indulgent fruity accord, contributing to the fragrance's complexity.

• Base Notes: The base notes provide depth and longevity to the scent. Sandalwood and suede offer a creamy and smooth texture, while oakmoss and patchouli provide an earthy and mossy undertone characteristic of chypre fragrances. Vanilla and amber likely bring warmth and sweetness, while vetiver adds a touch of freshness and vetiver.

With 52 individual essences, Canasta by Jacques Fath appears to be a well-crafted fragrance with layers of complexity. The combination of fruity, floral, herbal, and woody notes suggests a scent that is both sophisticated and alluring, perfect for a woman who appreciates elegance and refinement.

Fate of the Fragrance:

Unfortunately, Canasta has been discontinued for quite some time. The discontinuation of a perfume can occur for various reasons, and sometimes the exact date of discontinuation might not be widely documented. Here are some common reasons why a fragrance might be discontinued:

Low Sales: If a perfume fails to meet sales expectations or doesn't perform well in the market, the brand might decide to discontinue it to make room for new releases that have a better chance of success.

Rebranding or Repositioning: Sometimes, a perfume brand undergoes rebranding or decides to reposition itself in the market. In such cases, certain fragrances might not align with the new brand image or target audience, leading to their discontinuation.

Ingredient Sourcing or Regulations: Changes in ingredient sourcing or regulations can also lead to the discontinuation of a fragrance. If certain key ingredients become difficult or expensive to obtain, or if regulatory changes affect the formulation of the perfume, the brand might choose to discontinue it rather than reformulate.

Brand Strategy: Brands often streamline their product offerings to focus on their best-selling or most iconic fragrances. Less popular or niche fragrances might be discontinued to simplify the brand's portfolio.

Without specific information about Canasta by Jacques Fath, it's challenging to pinpoint the exact reason for its discontinuation or the date it was discontinued. However, it's not uncommon for perfumes to be discontinued due to changes in market trends, consumer preferences, or brand strategies.