Grandiflorum Perfumes Ltd.

Grandiflorum Perfumes Ltd., based in Berkeley, California, epitomized the art of natural perfumery by combining modern sensibilities with time-honored craftsmanship. The brand’s dedication to purity extended to every aspect of their creation process, from the selection of ingredients to the design of their packaging.

All Grandiflorum fragrances were housed in elegant glass bottles crafted by the renowned French manufacturer Pochet et du Courval, a company with a storied history of producing exquisite flacons for luxury perfume houses. These bottles served not just as vessels for the fragrances but as a testament to the brand’s commitment to quality and artistry.

At the heart of Grandiflorum’s philosophy was a steadfast adherence to natural purity. Every fragrance was composed exclusively of pure and natural ingredients, entirely free from petrochemicals. This ensured not only a luxurious olfactory experience but also a product that aligned with the growing demand for ethical and sustainable practices in perfumery.

To achieve such uncompromising quality, Grandiflorum relied on ISHA® essential oils, which were sourced from around the globe. These essential oils were meticulously batch-tested for purity, ensuring that each ingredient met the highest standards. This rigorous approach allowed Grandiflorum to craft scents that were as authentic and vibrant as the botanicals from which they were derived, offering a sensory experience that was both luxurious and rooted in nature.

Through their dedication to natural ingredients and artisanal production, Grandiflorum Perfumes Ltd. positioned itself as a pioneer in the revival of pure, natural perfumery, creating fragrances that celebrated both tradition and innovation.

What began as a literary pursuit turned into a groundbreaking venture in the art of natural perfumery. Mandy Aftel, a psychotherapist and author, embarked on a journey to learn perfumery techniques for a novel featuring a perfumer as the protagonist. Yet, the deeper she delved into the world of scents, the more she found herself captivated by the artistry and possibilities of fragrance creation. Instead of crafting a roman à clef, Aftel co-founded Grandiflorum Perfumes Ltd., bringing her newfound passion to life. "I'm into research," said Aftel in 1996. "And I've amassed a great collection of books on perfume. My life, I guess, has followed my writing. It's all connected."

Aftel’s journey was shared with Laura Strausfeld, a lawyer and linguist whose background complemented Aftel's creative drive. Together, the duo began experimenting with natural essences, crafting unique fragrances that quickly drew admiration from their circle of friends. Encouraged by the enthusiastic reception, Aftel and Strausfeld decided to transform their hobby into a business.

Grandiflorum’s Philosophy: A Return to Perfume’s Sensual Roots:

Grandiflorum Perfumes was founded on the principle of returning scent to its original, sensual essence, free from the influence of corporate perfumery laboratories that dominate modern fragrance creation. By rejecting synthetic chemicals, the company sought to reconnect perfume with nature and the timeless allure it once held.

Grandiflorum’s scents were carried in natural bases like jojoba oil and beeswax instead of petrochemical solvents. This choice made their fragrances suitable for individuals with environmental allergies or sensitivities who often cannot tolerate conventional perfumes. “We will never use any petrochemicals or coal tar,” affirmed Mandy Aftel in 1996. “Nothing that can build up and make people sick or diminish the central experience of wearing perfume.” She highlighted that 15% of Americans suffer from Multiple Chemical Sensitivity (MCS) and noted that even those wary of perfumes had been able to wear Grandiflorum’s creations successfully. The brand emphasized ethical practices, including avoiding animal testing, and conducted extensive testing on individuals with sensitivities.

Grandiflorum’s approach to perfumery reflected a deep respect for the craftsmanship of the past. "We really believe we should care what perfume is made of,” said Laura Strausfeld. “One of the reasons we’re turning this into a company is that this beautiful thing people valued throughout history wasn’t being enjoyed anymore.” She explained that the shift in perfumery at the turn of the 20th century—from artisanal ateliers to industrial laboratories—led to the loss of a more intimate, nature-inspired connection.

The founders also celebrated the sensuality of perfume as an evolving, personal experience. “There is something mysterious and romantic about letting perfume evolve naturally on the skin,” said Aftel. “It’s very seductive. It seduced us.”

Grandiflorum’s philosophy stood as a testament to the enduring beauty of natural ingredients and the artistry of creating scents that honor their origins, providing a sensory journey that could be both safe and transformative.

Evolution and Expansion:

Grandiflorum’s first collection, launched in 1995, featured five solid perfumes. These natural, artisan-crafted fragrances—Angelica, Balsamic Velvet, Floral Ambrette, Sweet La Rose, and Pure Jasmine—were housed in elegant nickel-plated, etched compacts and retailed for $40. The solid format, a rarity in the modern fragrance market, harkened back to an era of personalized luxury.

By 1997, Grandiflorum expanded its offerings to include a line of ten eaux de parfum. Unlike their solid predecessors, these liquid fragrances embraced the traditional spray format, offering scents for both men and women. Refusing to compromise on quality, Aftel and Strausfeld used only natural ingredients, eschewing synthetics entirely. This commitment set Grandiflorum apart in an industry increasingly dominated by synthetic compounds.

Each eau de parfum retailed for $90 for a 1.7-oz. spray bottle and came beautifully packaged in a red box adorned with a woodcut design by artist Franz Masereel. Inside, the boxes featured a contrasting black-and-white checkered pattern, a nod to the duality of life’s intensity and pleasure. Inspired by the 1920s Parisian arts scene, this packaging evoked the era’s creativity and luxury—a time when perfumery was a true art form, flourishing in ateliers before synthetic compounds shifted the craft to mass production.

Grandiflorum’s fragrances, stocked in prestigious retailers such as Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, and London’s Space NK, quickly gained traction. By the end of 1997, the company was carried in over 100 doors, with industry sources estimating a wholesale volume of $1 million.

“We wanted to create a line of luxury products that people want to enjoy just for themselves,” said Strausfeld, highlighting the company’s mission to revive the artistry of natural perfumery. Their vision extended beyond fragrances to projects like scented inks, leather accessories, and jewelry that doubled as fragrance holders. Each endeavor reinforced their commitment to the luxury market.

Strausfeld emphasized their dedication to craftsmanship and tradition, stating, “Parisian perfumers created some of their most alluring fragrances in the Twenties, just before the widespread introduction of dramatically lower-priced synthetic fragrance compounds. Thereafter, the creation of perfume moved out of the atelier and into the chemical plant.”

Grandiflorum Perfumes Ltd. succeeded in bridging the gap between modern perfumery and the romantic traditions of the past. By combining natural essences with artisanal techniques, Aftel and Strausfeld offered a sensory experience that celebrated individuality, luxury, and creativity. Their journey, rooted in curiosity and passion, redefined the essence of natural perfumery in the contemporary era.

In 1999, Grandiflorum Perfumes, a pioneer in all-natural fragrances, embarked on a transformative journey with revamped packaging, a restructured pricing model, and the addition of a strategic partner. The year marked a significant turning point for the company as it embraced new opportunities to grow and innovate.

The changes were sparked by Natura Essentials, a Minneapolis-based essential oil supplier, which acquired a majority stake in Grandiflorum. With this partnership, the company anticipated exceeding $1 million in retail sales that year. For founder and president Laura Strausfeld, the collaboration was a welcome development. The partnership provided access to a national sales network, reduced costs for raw materials and production, and freed up Strausfeld’s time to focus on product development and her passion for playwriting.

One of the most striking updates was the decision to pass cost savings directly to customers. The eaux de parfum, previously priced at $90 for a 1.7-ounce bottle, were reduced to $48 while the size increased to 2 ounces. Similarly, the cream perfumes saw a price drop from $40 to $35. Strausfeld explained, "We definitely wanted to have a more competitive price."

Strausfeld also seized the moment to reimagine the brand’s packaging with the help of West Coast artist Annamarie Firley. The result was a sleek, unisex design that reflected the brand’s inclusive ethos. The new eaux de parfum bottles, inspired by vintage Coty designs, featured slender, rectangular shapes with rounded shoulders, embossed copper labels, and copper stoppers. These were housed in elegant black boxes styled to resemble book jackets. Copper atomizers with black mesh bulbs, priced at $6, became a chic addition to the line.

The cream perfume compacts also underwent a redesign. The nickel-plated, etched designs were now presented in small, luxurious black boxes made from textured Japanese paper, elevating the overall presentation.

Despite the changes in pricing and packaging, the fragrances themselves remained true to their original formulas. The 10 signature eaux de parfum — including Absinthe, Ambrosia, Angelica, Arcadia, Blond Tabac, and Wilde Vetiver — continued to blend pure corn alcohol with essential oils selected for their ability to refresh, stimulate, and uplift. The cream perfumes, crafted with jojoba oil and beeswax, maintained their classic scents like Pure Jasmine, Floral Ambrette, and Sweet La Rose.

In a further innovation, all eaux de parfum became available in solid form, packaged in book-shaped compacts, aligning with the brand’s literary-inspired aesthetic.

By 1999, Grandiflorum fragrances were sold in 70 retail locations, including new partnerships with Sephora and the New York Public Library’s Library Shops. The collaboration with the library was particularly meaningful, given Strausfeld’s extensive research on perfume conducted there. “This is the first time we have carried fragrance,” said Hope Van Winkle, the library’s retail marketing director. “It took us a long time to make the decision.”

Strausfeld’s journey to becoming a perfumer was both unexpected and personal. In 1993, she was diagnosed with multiple chemical sensitivity, which made her intolerant to petroleum-based chemicals commonly found in commercial fragrances. At the time, Strausfeld was a practicing lawyer. Her diagnosis led her to study aromatherapy, and she began blending natural fragrances with a friend. "It was wonderful," she said. "I could finally wear perfume."

Grandiflorum "is the only commercial perfume to exclusively use all-natural, nonsynthetic, aromatherapy-grade essential oils in perfumes," said Strausfeld. "When I started this company several years ago with my best friend, I didn't wear perfume because I'm allergic to synthetic fragrance and petrochemicals...We've tested our perfumes on people with multiple chemical sensitivity, and none of them have experienced adverse reactions."

What began as a personal experiment quickly grew into a thriving business. Reflecting on her path, Strausfeld, who had since relocated to New York, remarked, "I used to make fun of all the aromatherapists when I lived in California. But the truth is, fragrance changed my life."

In 1999, Grandiflorum Perfumes stood at the forefront of natural perfumery, blending innovation, artistry, and authenticity to captivate a growing audience.

The Fragrances:

The Journey Through Absinthe by Grandiflorum:

Absinthe by Grandiflorum Perfumes was launched in 1997.  Absinthe contains top notes of bergamot, bois de rose, orange and wormwood with middle notes of jasmine and rose and a dry-down of vanilla and balsams."Built on a base of wormwood. Arousing with sharp, intensely herbal aroma, wormwood evolves into a dry, warm and woody note. Vanilla adds a smoothing sweetness. Orange and grapefruit notes, layered with bois de rose, round out this intoxicating composition." 

As you uncork the bottle, the scent of wormwood immediately commands attention, sharp and herbal with an almost intoxicating intensity. Its green bitterness carries a slightly medicinal edge, evocative of wild fields kissed by sunlight. Yet, as it unfolds, the dryness of its woody undertones emerges, softening its initial bite and grounding the composition in a warm, earthy embrace.

The citrusy brightness of orange and the tart sparkle of bergamot lift the opening, their effervescent freshness adding a playful contrast to wormwood’s seriousness. A hint of grapefruit, though unlisted, seems to flit in like a fleeting zest, its tang cutting through the herbal greenness with refreshing clarity. Layered with these citrus notes is the delicate sweetness of bois de rose—its woody, slightly floral quality lending a silky elegance that ties the top notes to the heart of the perfume.

As the fragrance deepens, the lush florals of jasmine and rose bloom softly. Jasmine’s indolic richness and the dewy, petal-like sweetness of rose create an intoxicating duality. These notes sway together in a harmonious dance, bridging the sharpness of the opening with the soft, seductive warmth that lies beneath.

The base reveals a soothing and smooth vanilla, its creamy sweetness wrapping the composition in comfort without overpowering. Balsams enter like a whispered secret, adding a resinous, almost honeyed warmth to the dry-down, reminiscent of polished wood and ambered light. Together with the lingering warmth of wormwood’s woody undertones, these final notes leave a trail that is both captivating and mysterious.

Absinthe is a fragrance of contrasts: sharp yet smooth, bitter yet sweet, bright yet shadowy. Each note evolves, drawing you into its unfolding story—a reflection of the namesake spirit that inspired it, equally bewitching and unforgettable.

The Allure of Ambrosia by Grandiflorum:

Ambrosia by Grandiflorum Perfumes was launched in 1997, "Built around our extraordinary ylang ylang concrete - velvety rich - sweet and intensely floral, with outstanding tenacity. It the fragrance of the living flower to a remarkable degree, and marries beautifully with luscious, soothing balsamic vanilla absolute. Surrounding this double chord are bitter orange for freshness, bois de rose and tonka bean for earthy warmth and sweetness, and fir needle for clarity and sharpness."

Opening the bottle of Ambrosia is like stepping into a lush, floral paradise. The first breath is filled with the unmistakable presence of ylang ylang, its golden richness enveloping you in a velvety sweetness. Intensely floral and almost narcotic, it carries the opulent warmth of living blossoms, radiating sensuality with every inhale. There is a hint of tropical creaminess here, evoking the image of sunlit petals, their fragrance intoxicatingly pure yet luxuriously rich.

As the ylang ylang settles, the comforting embrace of vanilla absolute emerges, weaving a soothing balsamic sweetness through the heart of the perfume. Its depth adds an earthy warmth that feels almost edible, a dessert-like indulgence tempered by its smooth and grounded character. The combination of vanilla and ylang ylang creates a double chord of unparalleled harmony—soft, floral, and tantalizingly sweet.

Bright bitter orange slices through this richness with its fresh, zesty sharpness. Its tangy edge awakens the senses, a fleeting burst of sunlight that balances the deeper notes and keeps the fragrance from becoming too heavy. Intertwined with the citrus is bois de rose, its woody-floral nature lending an understated sophistication. It feels like the gentle rustling of petals and branches in a warm breeze, adding depth and texture to the unfolding scent.

The warm nuttiness of tonka bean seeps into the composition, its caramel-like sweetness and subtle spiciness grounding the perfume with a touch of earthiness. This warmth is offset by the brisk, resinous clarity of fir needle, a green, pine-like note that breathes life into the base. It sharpens the edges of the sweetness, evoking the clean, crisp scent of a forest clearing at dawn.

Ambrosia is a fragrance of contrasts, weaving together lush florals, comforting sweetness, and fresh greenery into an extraordinary tapestry. It’s rich yet balanced, sensual yet natural—a scent that lingers like a golden memory, warm and radiant against the skin.

Angelica by Grandiflorum: A Symphony of Earth, Spice, and Florals:

Angelica by Grandiflorum Perfumes was launched in 1997, "The earthiness of patchouli and frankincense blended with oakmoss lends body and rich undertones, reminiscent of the seashore, bark and green foliage. Takes its name from its musk-like angelica heart. Beneath the light peppery top note is an earthy, woody middle note of unique tenacity. Rose and grandiflorum jasmine impart warmth and sweetness. The fragrance is accentuated by ylang ylang and tangerine and topped with a splash of tarragon." Top Notes: tarragon, sweet orange, lime, and tangerine. Middle notes: rose, jasmine, ylang ylang, kewda (pandanus flower). Base notes: civet, oakmoss, angelica, frankincense and patchouli. Aftel says that Angelica "has a complicated dryout. It's a chypre built around a strong base of angelica root oil with patchouli. The heart of it binds the base notes to a middle of Bulgarian rose and the top notes are light lime and ginger. I've also added frankincense and jasmine concrete and oakmoss."

As you open Angelica, an intricate tapestry of scents immediately unfolds. The top notes greet you with a burst of verdant tarragon, its crisp herbal sharpness tempered by the brightness of sweet orange and lime. The citrus is fresh and zesty, a sunlit sparkle that feels clean yet slightly sweet. Tangerine rounds out the opening with its juicy, honeyed warmth, a golden glow that sets the stage for the journey to come.

Beneath the citrusy brilliance lies the heart of Angelica, a rich and complex blend of florals. At its center is the rare angelica root, its musk-like, earthy aroma carrying a unique tenacity that anchors the perfume. This is no fleeting bloom—it pulses with a quiet strength, connecting the earthy base to the luminous florals above. Bulgarian rose adds a velvety, slightly sweet richness, a romantic warmth that feels timeless. The indulgent grandiflorum jasmine contributes its heady, creamy sweetness, while the exotic kewda flower imparts an aromatic sharpness, a whisper of spice amidst the lush florals. The opulent ylang ylang deepens the bouquet with its tropical, golden richness, wrapping the floral notes in an almost sensual warmth.

As the heart notes begin to subside, the base unveils its rich, textured depth. The grounding note of oakmoss evokes the damp earth of a forest floor, its green, slightly leathery aroma mingling with the smoky, resinous sweetness of frankincense. The patchouli brings a dry, woody warmth, its scent reminiscent of bark and leaves, while the angelica root’s musky, earthy complexity continues to hum beneath it all.

A subtle hint of civet adds an animalic warmth, blending seamlessly with the resinous frankincense and the dry, woody tones of the patchouli. These elements combine to create a scent that feels raw and elemental, as if it has been plucked from the earth itself. The dry-down is smooth yet intricate, shifting and evolving with time, revealing layers of warmth, musk, and verdant freshness.

Angelica is a chypre masterpiece, a blend of light and shadow that feels simultaneously grounded and ethereal. With its complex interplay of earthy roots, vibrant florals, and warm resins, it is a scent of nature’s contrasts—wild and sophisticated, bold and delicate, ancient and timeless. It lingers like a memory of walking through a seaside forest at twilight, the air alive with green foliage, salt, and the promise of mystery.

Arcadia by Grandiflorum: A Verdant Landscape in Fragrance:

Arcadia by Grandiflorum Perfumes was launched in 1997,  Arcadia opens with notes of coriander, bois de rose, juniper and lime, with a heart of jasmine, clary sage and geranium and a dry-down of blue chamomile, lavender and vetiver. "Shared fragrance. A blend of rich grandiflorum jasmine and the soothing apple-like scent of blue chamomile. A chorus of green notes - coriander, vetiver, geranium, lime, and juniper - lend an herbaceous liveliness. The peppery, sweet pine aroma of the juniper balances the spicy and warm balsamic undertone of the coriander. Geranium's note of fruit and mint, and the grassy, clean scent of vetiver complete this verdant landscape." 

The first inhale of Arcadia is like stepping into a lush, sunlit grove alive with the mingling scents of green herbs, citrus, and forest woods. The opening is invigorating, led by the bright zest of lime, which sparkles with freshness, cutting through the air like the first ray of morning sunlight. The citrusy tang is quickly joined by the warm, spicy aroma of coriander, whose balsamic undertones ground the brightness with a faintly nutty, herbal warmth. As the lime and coriander entwine, the delicate, peppery sweetness of bois de rose adds an almost rosy-woody facet, creating a sophisticated backdrop. Finally, juniper enters with its sharp, crisp, piney character—a touch of aromatic coolness that balances the heat of the spices, evoking the sensation of walking through a forest where fresh green needles brush against your skin.

As the scent begins to unfurl, the heart reveals itself with a harmony of floral and herbal richness. Grandiflorum jasmine takes center stage, its heady, velvety sweetness anchoring the fragrance in an opulent floral warmth. This richness is softened by clary sage, whose herbal and slightly musky aroma adds a green, earthy complexity, like sunlight filtering through leaves. Geranium, with its vivid blend of minty freshness and fruity sweetness, dances between the jasmine and sage, giving the heart a vibrant energy that feels alive and blooming. Together, these elements form a tapestry of green and floral notes that hum with life and vitality.

The dry-down transitions into a soothing and grounding base, as the airy, calming scent of blue chamomile emerges. Its soft, apple-like sweetness diffuses a sense of serenity, blending seamlessly with the classic, clean aroma of lavender. The lavender’s slightly camphorous edge adds clarity to the composition, while its floral-herbaceous tones lend a timeless elegance. Finally, the grassy, smoky depth of vetiver anchors the base, its earthy, woody richness reminiscent of damp soil and freshly cut roots. The vetiver provides the final, grounding touch to this verdant masterpiece, leaving a lingering impression of rootedness and natural sophistication.

Arcadia is a shared fragrance, its character both bold and gentle, balancing the sharp and the soft, the fresh and the grounded. It evokes an untouched wilderness—a tranquil yet vibrant sanctuary where herbaceous greens and lush florals converge. Wearing it feels like immersing yourself in the timeless beauty of nature, with every note reflecting a unique element of its splendor.

Balsamic Velvet by Grandiflorum: A Sensuous, Warm Embrace:

The first impression of Balsamic Velvet is a radiant burst of tuberose, a flower so decadent and creamy it feels almost tangible, like the soft folds of satin caressing the skin. The tuberose exudes a rich, narcotic sweetness with an undercurrent of honeyed warmth, drawing you into its opulent embrace. Yet, beneath its heady floral intensity lies a green, slightly camphorous edge—a faint reminder of the living plant, balancing its lushness with an intriguing freshness. This duality makes the tuberose feel alive, evolving from bright and vibrant to deeply sultry as it lingers.

As the fragrance settles, the balsamic base begins to rise, wrapping the tuberose in a golden warmth. The resinous depth of balsamic accords creates a sensation of velvet-like smoothness, their rich, slightly smoky sweetness curling softly like wisps of amber-hued incense. The balsams are grounding, their resinous complexity adding body and depth, as though tethering the ethereal tuberose to the earth.

The vanilla emerges like a soft glow, infusing the composition with a creamy sweetness that feels comforting yet seductive. This is no ordinary vanilla—it is lush, almost buttery, with a depth that evokes the sensation of warmed caramel or the golden crust of crème brûlée. The interplay between the vanilla and the balsamic base creates a harmony that is both indulgent and elegant, enveloping the wearer in a cocoon of sensual warmth.

Balsamic Velvet is a fragrance of contrasts—light and dark, floral and resinous, fresh and warm. It captures the tactile luxury of velvet, the way it drapes and clings, soft yet weighted. To wear it is to be swathed in a richly textured scent, one that is as comforting as it is captivating, radiating both intimacy and allure.

Blond Tabac by Grandiflorum: A Warm, Earthy Symphony

Blond Tabac by Grandiflorum was launched in 1997, "Shared fragrance. Powerful and earthy blond tobacco absolute. Surrounding it are heart notes of Virginia cedarwood - woody and balsamic - and hay, herbaceous and green with a jam-like sweet undertone reminiscent of figs. The rich freshness of bitter orange and lime round out the blend."

The first inhalation of Blond Tabac is a revelation of blond tobacco absolute, a scent that immediately conjures a warm, sunlit earthiness. Its aroma is complex and deeply textured—smoky yet smooth, rich with a golden warmth that feels like the lingering scent of dried tobacco leaves hanging in a sun-dappled barn. The tobacco's earthy depth is softened by a faint sweetness, evoking the scent of well-aged leather or the comforting curl of smoke from a cherished pipe.

As the tobacco's richness unfolds, the presence of Virginia cedarwood begins to emerge, adding its woody, balsamic elegance to the composition. The cedarwood feels grounding, with a resinous warmth that balances the darker facets of the tobacco. Its presence lends the scent a sense of solidity, like the sturdy heartwood of an ancient tree, while also contributing subtle, peppery undertones that keep the fragrance dynamic.

Intertwined with the woody strength of the cedar is the gentle green herbaceousness of hay, a note that brings a pastoral charm. Its aroma is fresh and slightly sweet, with an unexpected nuance of dried fruit that calls to mind the sun-warmed juiciness of figs. This hay accord feels both nostalgic and comforting, as if transported to a tranquil countryside meadow under the fading glow of late afternoon light.

The brightness of bitter orange cuts through the heavier notes, offering a sparkling citrus zest that lifts the fragrance. Its slightly tart, green bitterness provides a lively counterpoint to the tobacco and wood, creating a vivid burst of freshness. Alongside it, the sharp juiciness of lime brings an invigorating vibrancy, a crisp and tangy brightness that feels like a fleeting kiss of sunlight on the skin.

Blond Tabac is a fragrance of contrasts—deep and warm, yet unexpectedly fresh and green. It evokes the rustic charm of rolling fields and the artisanal craft of hand-rolled tobacco, its notes weaving together to create a scent that is both intimate and expansive. To wear Blond Tabac is to experience the interplay of light and shadow, the golden richness of harvests, and the quiet power of nature distilled into a sensuous, shared fragrance.

Citrus Cordial by Grandiflorum: A Vibrant Citrus Symphony

Citrus Cordial by Grandiflorum was launched in 1997, "Shared Fragrance. Fresh, refined. Sandalwood forms the soul of this tantalizingly-sweet yet refreshing fragrances. The cultivation of sandalwood trees, an age-old Indian tradition, yields a warm, exotic scent. Lavender absolute, which bears a close resemblance to the flowering lavender shrubs, creates a light floral heart. An unusual pungency and sweetness is added by the exotic kweda flower. Topped by a vibrant fruit chord of bergamot, lemon, lime and grapefruit."

The first impression of Citrus Cordial is a dazzling burst of fruit—a lively chord where bergamot, lemon, lime, and grapefruit dance in vivid harmony. The bergamot shines brightest at first, its tart, aromatic edge offering a sophisticated introduction. It feels like slicing into the fruit's tender, green-gold rind, releasing a mist of sharp citrus oils into the air. The lemon and lime join quickly, adding a clean, invigorating tang. Their bright, sunny notes have a crystalline purity, like a sip of cool lemonade on a summer day. Grapefruit rounds out the quartet, with its bittersweet depth adding a touch of complexity to the zesty opening.

As the citrus brilliance softens, lavender absolute takes center stage. This heart note carries the gentle sweetness of sun-warmed lavender fields, blending floral nuances with a hint of green sharpness. Its natural elegance evokes the serenity of a countryside garden, the scent of lavender blooms mingling with soft breezes. The depth of lavender absolute goes beyond the typical floral, offering a resinous warmth that begins to anchor the fragrance.

An exotic twist emerges with the kewda flower (also spelled "kewda" or "pandanus"), adding an unexpected layer of complexity. Its scent is intriguingly multifaceted—sweet and floral yet tinged with a subtle spiciness and a green, tropical freshness. The kewda's distinctive, almost pungent richness brings to mind lush gardens after a monsoon, its presence exotic yet grounding.

Finally, the base of sandalwood lends its timeless warmth and sophistication. The creamy, velvety smoothness of sandalwood feels like a quiet embrace, its woody sweetness gently rounding out the sharper citrus and floral notes. There’s a comforting richness to this foundation, an exotic warmth that carries echoes of ancient Indian traditions. The sandalwood adds a soft, balsamic undertone, lingering like the memory of sunlight on golden wood.

Citrus Cordial is a radiant, shared fragrance that combines the fresh exuberance of citrus with the grounding elegance of sandalwood and lavender. It feels like a celebration of contrasts—bright yet soothing, refined yet joyful—a scent that captures the essence of summer mornings and the timeless allure of natural beauty.

Floral Ambrette by Grandiflorum: A Sensual, Spicy Bouquet

Floral Ambrette is very spicy and sensual, created from sandalwood, French oakmoss, ambrette seed, ylang ylang, jasmine, mandarin orange, black pepper and chamomile.

Floral Ambrette unfolds with a striking interplay of brightness and spice, where each note weaves a vivid tale of sensuality and elegance. The first impression is the fresh zest of mandarin orange, vibrant and juicy. Its tangy sweetness is bright and uplifting, like the morning sun glinting through dew-laden blossoms. But just beneath the citrus lies a whisper of intrigue, a prelude to the deeper, spicier journey ahead.

The black pepper follows quickly, its sharp and piquant aroma cutting through the sweetness with an invigorating warmth. The pepper is not merely hot—it carries a nuanced, almost resinous quality that hints at its complex depth. Its presence is bold, lending the fragrance an edge of confidence and mystery.

As the spice settles, the luxurious floral heart begins to bloom. Ylang ylang takes center stage, its rich, velvety sweetness intoxicating and opulent. The floral is tropical yet creamy, with a honeyed undertone that feels warm and enveloping, as if cradled in the golden glow of sunset. Jasmine joins the ylang ylang, adding a luminous, almost narcotic quality to the bouquet. Its heady, slightly green floralcy balances the sweetness, evoking the seductive allure of petals warmed by moonlight.

A softer, herbal dimension emerges with the addition of chamomile, its subtle, apple-like sweetness grounding the intensity of the florals. There’s an earthy calmness to the chamomile, a soothing presence that contrasts beautifully with the vibrant ylang ylang and jasmine.

At its core, the fragrance is anchored by the musky warmth of ambrette seed, lending an animalic yet delicate texture. The ambrette's scent is almost tactile, like soft cashmere against the skin, with nuances of pear and a whisper of musk that feels deeply sensual.

The base deepens with the creamy richness of sandalwood, which infuses the composition with a smooth, balsamic sweetness. Its woody warmth is both grounding and seductive, a timeless foundation that envelops the spicier and floral notes like an elegant frame. French oakmoss adds a touch of mystery, its earthy, mossy aroma reminiscent of cool forest floors and shadowy glades. The oakmoss lends a slightly green, leathery edge, balancing the opulence with a whisper of nature’s raw beauty.

Floral Ambrette is a fragrance of contrasts: bright yet deep, spicy yet floral, sensual yet grounded. It captures the essence of passion and refinement, a blend that feels both timeless and daring, like the memory of a fleeting touch or the rustle of silk on warm skin. Each note evolves seamlessly into the next, creating a scent that lingers, intimate and unforgettable.

Orangerie by Grandiflorum: A Citrus Symphony of Warmth and Elegance

Orangerie by Grandiflorum was launched in 1997, "Orange flower, the heart of this perfume, is a paradox - intensely floral and rich, yet delicate and fresh. Extracted from the precious blossoms of the bitter orange tree, orange flower absolute is one of the most expensive ingredients used in perfumery. Built upon a sweet earthy base of tolu balsam and tonka bean, and topped with the complicated sweet tenacity of blood orange. A splash of coriander and tarragon imparts a hint of greenness to the top."

Orangerie, as its name suggests, evokes the splendor of an orangerie—a greenhouse dedicated to cultivating orange trees, historically associated with luxury and refinement in European estates. The scent captures the essence of these lush, sunlit gardens where the air is redolent with the bittersweet aroma of orange blossoms, the rich greenery of citrus leaves, and the warmth of the earth beneath.

At its heart lies the exquisite orange flower absolute, a paradoxical beauty in perfumery. As I breathe it in, I’m struck by its dual nature—rich, opulent, and intensely floral, yet with a delicate freshness that sparkles like morning dew on white petals. The scent feels almost luminous, its sweet, heady floralcy entwined with an understated citrus edge that recalls the bitter orange tree’s dual gifts of fruit and flower. This rare and luxurious ingredient brings an unmistakable depth, its timeless elegance elevating the fragrance.

The top notes greet me with the juicy vibrancy of blood orange, its sweet, ruby-red aroma alive with an underlying tartness. This citrus note is not just fresh—it has a richness that lingers, its sweetness tinged with a subtle, almost wine-like complexity. Interwoven with the orange is a touch of coriander, its spicy warmth adding a surprising layer of sophistication. A whisper of tarragon rounds out the opening with its herbal greenness, sharp and slightly anise-like, evoking the vivid green leaves of the citrus grove.

As the brightness softens, the fragrance deepens into a comforting embrace of sweet, earthy notes. The tolu balsam emerges, resinous and warm, with a soft vanilla-like sweetness that feels smooth and enveloping. It’s grounding yet luxurious, like the golden-hued resin of ancient trees distilled into liquid sunlight. Complementing this is the rich, slightly nutty aroma of tonka bean, its creamy, balsamic sweetness edged with a hint of warm spice. Together, they form a base that feels both grounding and decadent, an anchor to the fragrance’s airy florals and vivid citrus.

In Orangerie, each note is a brushstroke in a portrait of a sunlit citrus grove, alive with both the lushness of blooming orange flowers and the grounded warmth of the earth below. It is a scent of contrasts—fresh yet rich, delicate yet opulent. The result is a fragrance that feels timeless, a tribute to the beauty of nature’s bounty and the artistry of perfumery. It lingers on the skin like a warm memory of sunlight and blossoms, delicate yet unforgettable.

Pure Jasmine by Grandiflorum: A Journey Through Lush Blooms and Earthy Richness

Pure Jasmine by Grandiflorum Perfumes. I do not have the actual notes for this but I hope it is similar to her formula for Liquid Jasmine Perfume: Top notes: coriander essential oil, sweet orange essential oil. Middle notes: grandiflorum jasmine concrete, jasmine sambac absolute. Base notes: Peru balsam resin, labdanum absolute, fir absolute.

As I take in the scent of Pure Jasmine, I am transported into a garden alive with the heady, intoxicating fragrance of blooming jasmine. The perfume opens with a crisp, fresh brightness as coriander essential oil unfurls, its warm, spicy edge tinged with a subtle green bite. It’s sharp but in a way that piques the senses, like the first light breeze that carries hints of distant flowers. The sweet orange essential oil follows quickly, offering a burst of bright, citrus sweetness that is effervescent, like sunlight warming the skin. The two blend together seamlessly, creating an opening that is zesty yet herbal, sparkling with the promise of deeper, more complex layers to come.

As the fragrance settles, the heart of grandiflorum jasmine concrete begins to emerge, enveloping me in the lush, creamy floralcy that jasmine is known for. It’s soft, rich, and almost buttery, with a slightly honeyed quality that feels like a warm summer evening. The jasmine sambac absolute joins in, adding an intoxicating intensity to the floral notes. This jasmine is opulent, its scent fuller and deeper, with a velvety smoothness that feels almost tangible, as if it is blooming right in front of me. There is an undeniable sweetness, but it is not sugary—it’s the kind of sweetness that feels natural, pure, and slightly animalic, as though the flower’s essence is living, breathing, and fully alive in the air around me.

As the fragrance unfolds, the base begins to reveal its grounding qualities. The Peru balsam resin is rich and resinous, bringing a warm, balsamic sweetness that feels cozy and enveloping. It has a smooth, slightly vanillic sweetness, soft and comforting like a blanket. The labdanum absolute adds an earthy depth, its leathery, amber-like quality weaving through the scent with a smoky warmth. It’s resinous but in a way that feels both ancient and sacred, like the fragrance of well-worn leather in an old temple. Finally, the fir absolute brings a fresh, almost pine-like clarity to the base, offering a green sharpness that contrasts beautifully with the resinous warmth, like a cool breeze cutting through a sun-dappled forest.

Together, these notes create a fragrance that is both radiant and grounding—a delicate dance between the heady, opulent floralcy of jasmine and the rich, earthy warmth of resins and balsams. Pure Jasmine is a true testament to the flower itself: lush, sensual, and alive with natural beauty. It is a scent that sways between light and shadow, sweetness and earthiness, capturing the essence of jasmine in its purest, most intoxicating form. The fragrance lingers on the skin, soft and creamy yet with a depth that keeps revealing itself, like the petals of a jasmine flower unfolding slowly in the warmth of the day.

Sweet La Rose: A Marriage of Bright Citrus and Velvety Florals

Sweet La Rose has a union of grapefruit and bergamot at the top, a center featuring rose and a base of sandalwood and Peru balsam. 

The moment I inhale Sweet La Rose, I am greeted with an immediate burst of freshness, as grapefruit and bergamot introduce themselves with their bright, citrus energy. The grapefruit is tart and zesty, its lively tang cutting through the air like a splash of sunlight, while the bergamot offers a slightly floral, aromatic edge, its fragrance both uplifting and soothing, with a hint of spicy depth. Together, they create an opening that is crisp, clean, and exhilarating—like stepping into a cool morning with the scent of dew-covered citrus fruits in the air. There’s a sharpness to this blend, but it’s balanced by the sweetness that lingers just beneath the surface, promising a smooth transition into the heart of the fragrance.

As the citrus top notes fade, a velvety heart of rose emerges, enveloping my senses with its soft, romantic beauty. The rose is fresh and dewy, its petals unfurling with a clean, slightly green edge, reminiscent of a garden just after the rain. The scent is both delicate and full-bodied, its sweetness blooming in the air without overwhelming, like a single rose in full bloom, offering its perfume to the world. It is the epitome of classic floral elegance, with a subtle complexity that makes it feel sophisticated and timeless. This rose is not just a simple floral note; it’s a living, breathing essence that captures both the lightness and depth of the flower’s character, gently wrapping the fragrance in a soft, sensual embrace.

As the fragrance continues to evolve, the base begins to reveal its grounding warmth. Sandalwood takes center stage with its creamy, smooth, and slightly woody scent. It is both grounding and soft, exuding a warmth that wraps around the floral heart with an almost velvety texture. The sandalwood brings an earthy depth to the composition, balancing the light floral and citrus notes with its rich, creamy essence, creating a sense of calm and serenity. Its warmth feels natural, like the quiet comfort of a well-worn path through a sunlit forest.

Finally, the base deepens further with the resinous warmth of Peru balsam, which adds a sweet, balsamic richness to the fragrance. It’s a smooth, almost honeyed note that softens the overall composition, lending a touch of sweetness and warmth that lingers on the skin long after the other notes have faded. The Peru balsam contributes a sense of depth and complexity, a resinous note that adds a layer of richness, like the scent of ancient wood or a comforting embrace.

Together, these ingredients combine in Sweet La Rose to create a harmonious and balanced fragrance. The fresh, zesty opening of citrus fruits gives way to the heart of soft, romantic rose, while the creamy sandalwood and sweet, balsamic Peru balsam provide a grounding, warm base. This is a fragrance that feels both uplifting and comforting, with a delicate sweetness that envelops you in its embrace—a celebration of the timeless beauty of rose, brought to life with a bright, fresh twist and a rich, warm foundation.

Tea Absolute: A Harmonious Blend of Freshness, Warmth, and Sensuality

Tea Absolute was launched in 1997, Tea Absolute, Grandiflorum’s version of the tea-based fragrances that were in vogue then, contains top notes of wintergreen and tangerine, a heart of green cognac and ylang ylang and a dry-down of tea absolute, cocoa and vanilla. "Tea absolute is a sensually complicated and enticing blend of tea leaf absolute, green cognac and wintergreen. Tea leaf absolute, resinous and amber-colored, imparts the sweet woody odor of dry cured leaves. Green cognac, produced alongside potable cognac, lifts the composition with its herbaceous, fresh fruit scent. Wintergreen;s creamy, fruity top note rounds out the main chord. The fragrance is delicately accented by ylang ylang concrete and mandarin." 

The first inhale of Tea Absolute is an immediate immersion into a world of freshness and complexity. Wintergreen greets my senses with a vibrant, slightly minty bite, its sharp, cooling freshness quickly blending with the creamy, fruity undertones that make it so distinctive. It carries a crystalline clarity, like a brisk breeze across a dewy landscape, yet there’s a smoothness that rounds out its edges, almost like the softening of a chill when the sun first rises. This invigorating top note is accompanied by the tangy, citrusy brightness of tangerine, which slices through the coolness of wintergreen with a burst of sweet, zesty fruit. It’s bright and effervescent, adding a playful dimension to the opening, evoking the feeling of sipping freshly squeezed juice on a crisp morning.

As the top notes settle, a subtle yet complex heart begins to unfold. Green cognac enters, its unique herbaceous and fruity scent offering an intriguing contrast to the earlier sharpness. It feels fresh and green, with a slight warmth akin to freshly cut herbs, and a faint, barely-there sweetness like ripening fruit. The green cognac adds a level of sophistication to the fragrance, giving it a lush, layered quality that lingers delicately on the skin, creating a sense of understated elegance. Alongside this, the creamy floral depth of ylang ylang emerges, offering a rich, exotic sweetness that feels both sensual and uplifting. The ylang ylang is velvety and complex, balancing the freshness of the green cognac with its heady, almost tropical allure. Its sweetness is not overpowering but rather refined, woven seamlessly into the middle notes to add a sense of warmth and fullness.

The dry-down of Tea Absolute reveals the deep, resinous richness of tea absolute. The tea leaf absolute is amber-colored and smooth, bringing with it the scent of dry-cured tea leaves, evoking the feeling of sitting in a sun-drenched garden, a pot of tea brewing nearby. It’s woody and sweet, with an earthy complexity that lingers on the skin, evoking the calm serenity of a quiet afternoon. The tea base carries with it an inviting warmth, like the comforting embrace of a well-loved ritual. Beneath this, cocoa whispers its rich, dark undertones, adding a slight bitterness that contrasts beautifully with the sweetness of the other notes. The cocoa adds a deep, indulgent complexity to the composition, like the gentle embrace of a chocolate bar melting on your tongue. Finally, vanilla rounds out the fragrance with its creamy, smooth sweetness, offering a soft, comforting finish that wraps the entire composition in warmth and sensuality. The vanilla’s sweetness is not cloying but perfectly balanced, adding a smooth, velvety finish to the otherwise intricate blend.

Together, these notes create a beautifully balanced fragrance, starting with the fresh and invigorating wintergreen and tangerine, then transitioning into the herbaceous, fruity heart of green cognac and ylang ylang. The dry-down of tea leaf absolute, cocoa, and vanilla offers a warm, grounding base that makes the fragrance feel rich, complex, and undeniably enticing. Tea Absolute is a fragrance that unfolds like a story, each layer of scent revealing something new and compelling, yet always returning to its heart of tea—a perfect balance of freshness, warmth, and sensuality.

Verbena Spice: A Fragrant Dance of Spice, Freshness, and Depth

Verbena Spice  by Grandiflorum was Launched in 1997, "Shared fragrance. Derives its distinctive tenacity from the brand-like musky odor of ambrette. Ambrette, from hibiscus, is the perfumer's costly alternative to the legendary scent of the musk deer. Nutmeg's delicate piquancy, tarragon's anise-like herbaceousness, clary sage's muscatel-grape aroma and the dulcet, wine scent of opoponax fill out this perfume's spicy chord. Lemon verbena rounds out the blend by imparting a fresh, fruity accent with a light rosy dryout."

The first note of Verbena Spice is an immediate rush of invigorating energy, led by the sharp, zesty freshness of lemon verbena. Its scent is vivid, like the crispness of freshly squeezed lemon with an almost floral sweetness, yet with a cool green edge that makes it feel like stepping into a garden bathed in sunlight. The lemon verbena’s brightness is both refreshing and uplifting, like a burst of morning dew on the leaves, its fruity accent adding a light, almost rosy touch that tingles at the senses. This initial clarity is the perfect introduction to the complex blend that follows, setting a tone of freshness that will resonate throughout the fragrance.

As the lemon verbena starts to settle, a beautifully intricate layer of spices begins to unfurl, each note adding depth and warmth to the composition. The unmistakable nutmeg makes its entrance next, with a delicate piquancy that’s both sweet and a little sharp. It’s warm but not overpowering, its subtle heat adding a comforting richness that brings a soft, spicy warmth to the air. Alongside this, the tarragon adds an unexpected twist—its anise-like herbaceousness is smooth, yet slightly bitter, giving the fragrance a layer of complexity. The tarragon’s green, slightly peppery edge is a perfect foil to the sweetness of the nutmeg, bringing an herbal brightness that intensifies the fragrance’s vibrancy.

The heart of Verbena Spice is held together by the clary sage, whose muscatel-grape aroma provides an earthy, herbaceous element. There’s a soft, almost wine-like scent to the clary sage, evoking the richness of a fine wine barrel, full-bodied and gently herbaceous, like the scent of grapes fermenting in the summer sun. This note adds an alluring complexity to the blend, grounding the lighter, sharper notes in a richer, slightly fruity depth. It’s a comforting, slightly musky note that gives the fragrance a smooth, harmonious balance, blending beautifully with the fresh citrus and spicy elements.

As the fragrance begins to settle further, ambrette, the key note behind Verbena Spice, emerges as a grounding force. Ambrette is the perfumer’s alternative to musk, a complex, slightly sweet, and musky odor that is soft yet tenacious. It is deep and rich, evoking a sense of warmth and intimacy. There’s something animalistic about it, though it’s less overtly pungent than traditional musks—it’s a smooth, velvety note that lingers in the air, enveloping the wearer with its warmth and sensuality. The ambrette's musky sweetness is both earthy and delicate, as if it were the quiet heartbeat that keeps the fragrance alive, infusing it with a sensual depth that harmonizes the other spices and herbs.

Finally, the perfume is anchored with opoponax, whose wine-like scent brings an added layer of richness. Opoponax, with its balsamic, sweet, and slightly resinous fragrance, has a soothing, dulcet quality. It feels like a soft, syrupy sweetness, almost like the slow drip of honey or amber resin. This resinous warmth softens the sharpness of the other spices, creating a sense of coziness and depth, and allowing the freshness of the verbena and the richness of the ambrette to flourish without overwhelming one another.

In Verbena Spice, every ingredient comes together to create a harmonious blend of spicy, fresh, and musky notes. The lively freshness of lemon verbena is complemented by the warm, comforting spices of nutmeg and tarragon, while the deep, musky base of ambrette and the resinous sweetness of opoponax provide a grounding, tenacious finish. It’s a fragrance that feels both light and deep, complex and refreshing, offering a sensory experience that is both invigorating and enduring.

Wild Vetivert: A Journey from Fresh Green to Warm Earthy Depth

Wild Vetivert by Grandiflorum was Launched in 1997, "Shared fragrance. A clean, spicy and stimulating top note of coriander, basil and spearmint. Its clary sage heart lends a sweet, wine-like note. The soul is its aphrodisiacal base of vetiver and labdanum. Vetiver is deep and grassy, while labdanum's voluptuous amber undertone is warm and tenacious."

The first breath of Wild Vetivert is a lively burst of fresh, aromatic green notes, as coriander takes center stage. It’s crisp, zesty, and slightly citrusy, like freshly crushed leaves in a summer garden. There's a delicate, peppery sharpness to it that awakens the senses, grounding the fragrance in something herbaceous and tangy. As you inhale deeper, basil unfurls, bringing its rich, slightly spicy, and sweet herbal qualities. It’s clean and almost slightly balsamic, as though you’ve just crushed its fragrant leaves between your fingers, releasing a scent that’s bright and aromatic but with a warm, savory depth beneath the surface. Layered on top of these is the spearmint, which adds a cool, invigorating crispness. Its scent is fresh and almost effervescent, like the feeling of a breeze brushing against your skin on a warm day, awakening the mind and refreshing the spirit. The combination of these three notes creates a clean, stimulating opening that tingles in the air—herbaceous, spicy, and alive.

As the top notes begin to settle, the heart of Wild Vetivert starts to unfold, with the clary sage taking prominence. There is something intoxicating about clary sage—its musky, sweet, and slightly floral character adds a wine-like complexity to the fragrance. It’s a note that feels both calming and indulgent, with a gentle warmth that evokes the richness of aged wine, making you feel as though you’re surrounded by an ancient vineyard where the air is thick with ripe fruit and herbal richness. The sweet, almost velvety aspect of the clary sage creates a smooth transition from the crisp greenness of the top notes, enveloping the fragrance in a soft, herbaceous warmth that lingers in the air like a distant, comforting memory.

But it is in the base where Wild Vetivert truly finds its soul, drawing you into its earthy, aphrodisiacal depths. The vetiver note is the heart of this fragrance, exuding a deep, almost smoky, grassy earthiness that is both grounding and sensual. It has an undeniable warmth, reminiscent of damp soil after rain, where the grass grows thick and rich, giving off a complex, woody aroma that is earthy yet slightly sweet. The vetiver feels like a cool breeze through dense foliage, its thick, green aroma layered with hints of smoke and earth, wrapping around you like a cool, damp embrace. It’s a note that evokes strength and depth, and it lingers, sticking to the skin, giving the fragrance a tenacious, almost magnetic quality.

Supporting this rich, earthy base is labdanum, which provides an amber-like warmth that complements the vetiver beautifully. Labdanum adds a luscious, resinous quality that is both sweet and smoky, with an underlying balsamic richness that is incredibly seductive. The amber note is warm, sensual, and enveloping, like the deep glow of a golden sunset, casting its soft light over the rugged, earthy terrain of the vetiver. It’s a voluptuous, long-lasting warmth that provides a smooth and sweet contrast to the fresh herbs and the deep grassiness of the other notes.

In Wild Vetivert, each ingredient dances together to create a fragrance that is both invigorating and grounding. The lively, fresh green top notes of coriander, basil, and spearmint open the composition with a burst of energy, while the sweet, wine-like heart of clary sage brings a complex and indulgent softness. The fragrance then settles into its deepest, most seductive notes of vetiver and labdanum, where the earthy, smoky, and tenacious qualities of the vetiver intertwine with the amber warmth of labdanum, creating a fragrance that is rich, intoxicating, and undeniably alluring. It’s a perfume that feels both clean and stimulating, yet sensual and deeply rooted in the earth, making it a timeless, captivating experience.

Grandiflorum & Beyond:

In 1997, Mandy Aftel made a groundbreaking entry into the world of fragrance with the launch of Aftelier Perfumes, a brand that quickly became known for its artistry, craftsmanship, and commitment to using the finest natural essences. Aftel’s approach to perfumery is akin to that of a painter crafting a masterpiece, with each fragrance hand-blended with great care and an intimate understanding of the materials. She brings a remarkable level of precision and creativity to her work, carefully sourcing rare ingredients from across the globe. This includes not only essential oils and absolutes from exotic locations but also precious and vintage materials, some of which are over a century old. These carefully preserved essences allow her to create perfumes that are not only deeply complex but also steeped in history, offering a unique olfactory experience that connects past and present.

However, while Aftelier Perfumes continues to capture much attention and praise, the focus of this article is on Aftel’s earlier perfumery venture: Grandiflorum Perfumes. This line, which predated the creation of Aftelier, marked the beginning of Aftel's exploration into the art of natural perfumery. Through Grandiflorum, she introduced a collection of fragrances that combined classic perfumery traditions with the freshness and vibrancy of natural essences. Each scent in the Grandiflorum collection reflected Aftel’s deep knowledge and passion for the natural world, with every bottle containing her expertise in blending materials to create balanced and evocative compositions. Unlike synthetic fragrances, which can often feel one-dimensional, Aftel’s use of natural ingredients allowed her perfumes to evolve and deepen over time, unfolding with complexity and nuance. Grandiflorum Perfumes marked the beginning of Mandy Aftel’s journey into the world of bespoke, high-quality natural perfumery—a legacy that would later flourish under the Aftelier brand.

Through Grandiflorum, Aftel not only showcased her unique approach to perfumery but also helped pave the way for a growing appreciation of natural, hand-crafted fragrances. Her blends in this line reflect the purity of their natural ingredients—each one telling a story through scent. By sourcing precious materials from some of the world’s most remote and untouched corners, Aftel imbued her creations with a sense of place and history, making them not just perfumes, but olfactory journeys. Grandiflorum Perfumes thus represents the beginning of Mandy Aftel’s artistic exploration, setting the stage for the profound impact her work would have on the world of natural perfumery.