The mid-1970s was a vibrant and dynamic period marked by cultural shifts and a sense of liberation. The era saw a significant rise in the po...

Sea Jade by Yardley: launched in 1960. Yardley's line, called Sea Jade, was comprised of sixteen items, six of which were imported fr...

Lace by Yardley: launched in 1982. Created by Dominique Ropion.

You’re the Fire by Yardley: launched in 1973. Yardley claimed that it was the first perfume that works like incense. Like incense it takes...

Bond Street was created in 1917 by Yardley. It was a popular scent even into the 1950s-1960s.

Khadine was launched in 1968 by Yardley where it continued to be a hit. It was re-launched in 1972 in association with Old Bond Street Cor...