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Tuesday, August 27, 2013

Palo Alto by Ybry c1930

Palo Alto by Ybry: launched around 1930.




Harper's Bazaar, 1930:
"Ybry's Palo Alto, in its exquisite cut crystal bottle, is a light floral odour named in honour of Mrs. Hoover."

Etude, 1938:
"Joie de Vivre is a happy perfume, vibrant with life, ready to go anywhere, at any time at the toss of a coin, yet it is a luxury perfume. Ybry has also recently introduced Palo Alto, a subtle scent reminiscent of the heather in high hills and of the ever present spring flowers which bloom bravely just below timber line."


Still being sold in 1944. Discontinued date unknown.



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