Black Magic by The House of Bombi, New York perfume distributor: launched in 1945. This has been discontinued since the 1960s.
Black Magic's advertising theme revolved around the enchanting world of witches, their perfume bottles displayed black enameled serigraphy of a cauldron brewing on an open fire wafting heavenly wisps of smoke in the air. One of Bombi's ads suggested that women "be witching tonight" by wearing their seductive love potion, Black Magic perfume.
Black Magic was available in the following:
So what does it smell like? It was described as a sweet, heavy oriental floral fragrance for women with a dominant gardenia note.
Motion Picture, 1946:
Motion Picture - Volume 73, Part 2 - Volume 74, Part 2 - Page 95, 1947:
Printer's Ink, 1947:
The Southern Pharmaceutical Journal ... - Volume 40, Part 1 - Page 6, 1947:
Time Magazine, 1948:
Discontinued, date unknown.
Black Magic's advertising theme revolved around the enchanting world of witches, their perfume bottles displayed black enameled serigraphy of a cauldron brewing on an open fire wafting heavenly wisps of smoke in the air. One of Bombi's ads suggested that women "be witching tonight" by wearing their seductive love potion, Black Magic perfume.
Black Magic was available in the following:
- Perfume
- Toilet Water
- Cologne Pic Up
- Creme Sachet
- Bath Essence
- Bubble Bath
- Bath Mitt
- Bubble Salts
- Bath Powder
- Rouge (Blush)
Fragrance Composition:
So what does it smell like? It was described as a sweet, heavy oriental floral fragrance for women with a dominant gardenia note.
- Top notes: bergamot, aldehydes, citrus note
- Middle notes: ylang ylang, orange blossom, gardenia, spices
- Base notes: musk, sandalwood, amber, patchouli, vanilla
Motion Picture, 1946:
"Black Magic, Bombi's new perfume, as sophisticated as its name."
Motion Picture - Volume 73, Part 2 - Volume 74, Part 2 - Page 95, 1947:
"Bombi Bath Ensemble, sparkling Incite tray holding Black Magic Bubble Bath, Bath Powder and Toilet Water. $10."
Printer's Ink, 1947:
"A clear plastic tray securely holds the new bath ensemble created by Bombi Perfumer, Inc., New York. The combination is made up of Black Magic bubble bath, talc, toilet water and bath powder."
The Southern Pharmaceutical Journal ... - Volume 40, Part 1 - Page 6, 1947:
"Bombi recently has introduced a delightful new perfume called Entre Nous. The Bombi Halloween promotion on its Black Magic line received wide store acceptance and many special promotions in drug stores carrying the line."
Time Magazine, 1948:
"Sweet Words: In 1945, San Francisco, newspaper readers got their first whiff of a scented sales stunt. The Emporium department store and Bombi Perfumer, Inc. had printers mix Black Magic perfume with the ink for their full-page perfume ads. Result: Emporium sold out its stock of Black Magic in less than a day. "
Bottles:
Black Magic perfume, photo by ebay seller julieniabean
Black Magic Toilet Water 3 oz, photo by etsy seller VintagePickle
Black Magic, Toilet Water and Talc Set, photo by ebay seller gidgetpup
Fate of the Fragrance:
Discontinued, date unknown.
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