Parfums Blanchard

Parfums Blanchard, established in 1930 by brothers Howard and Eugene Kestenbaum, emerged as a prominent name in the New York perfume industry. The Kestenbaum brothers launched their company with a vision to create luxurious and refined fragrances, and they quickly made a mark with their distinctive offerings.

In the early years, Parfums Blanchard focused on crafting elegant and sophisticated scents that appealed to a discerning clientele. The brand’s perfumes were celebrated for their quality and unique compositions, reflecting the Kestenbaums' dedication to excellence in fragrance creation.

Among the various perfumes produced by Parfums Blanchard, each was designed to embody a sense of timeless elegance and luxury. The Kestenbaums' expertise in blending high-quality ingredients ensured that their fragrances stood out in the competitive market of the early 20th century.

The legacy of Parfums Blanchard represents a commitment to craftsmanship and a deep understanding of the art of perfumery, which the Kestenbaum brothers maintained throughout the company's history. Their work has left an enduring impression on the world of fragrance, continuing to be remembered for its refinement and sophistication.

In 1952, Parfums Blanchard was structured as a co-partnership, consisting of Howard Kestenbaum and Freda Kestenbaum. Operating out of New York, New York, this configuration reflected a familial approach to the business, with Howard and Freda bringing their shared vision and expertise to the forefront of their fragrance creations. During this period, Parfums Blanchard was known for its elegant and sophisticated perfume offerings, contributing to its reputation in the competitive New York market.

By 1968, Parfums Blanchard had undergone a significant transformation, becoming a division of Del Laboratories, Inc., based in Farmingdale, NY. This acquisition marked a new chapter for the company, integrating its operations within a larger corporate structure that could provide expanded resources and distribution channels. Del Laboratories, a notable player in the pharmaceutical and cosmetic sectors, also owned another perfume company, House of Tre-Jur, which was similarly incorporated into its portfolio.

Despite these promising developments, Parfums Blanchard's tenure as a standalone entity was relatively short-lived. The company was active until around 1970, after which it ceased operations. The transition to Del Laboratories and the subsequent closure of Parfums Blanchard reflect the broader shifts and consolidations that occurred in the fragrance industry during the mid-20th century.

The perfumes of Blanchard:

• 1932 Gardenia (a floral perfume)
• 1932 Intrigue (a spicy perfume)
• 1932 Jealousy (a strong, heavy, sweet, spicy-woody oriental perfume)
• 1936 Plaid (Men's Cologne)
• 1941 Chartier
• 1943 Intrepid
• 1944 Morning Mist 
• 1944 Masquerade
• 1944 Apple Blossom
• 1944 Jealousy Bouquet Concentrate
• 1945 Climax (an aldehydic perfume)
• 1945 Intrigue Bouquet Concentrate
• 1945 Conflict (a floral perfume)
• 1945 Conflict Bouquet Concentrate
• 1946 Neisa
• 1949 Evening Star (a jasmine based spicy floral perfume)
• 1950 Evening Star Bouquet Concentrate
• 1954 Evening Star Eau de Parfum Spray
• 1954 Jealousy Eau de Parfum Spray
• 1954 Intrigue Eau de Parfum Spray
• 1954 Conflict Eau de Parfum Spray
• 1968 Pandora Gift Set

Soap, Cosmetics, Chemical Specialties - Volume 37 - Page 136, 1961:

"Four bouquet sprays by Blanchard Perfumes. New York, are presently being packed in new container. Products retail for $1.50. In addition to "Intrigue," Blanchard is packaging "Jealousy," "Conflict" and "Evening Star" bouquet sprays."