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Monday, March 24, 2014

Parfums Lionceau & Les Parfums Elesbe

Parfums Lionceau, was established in 1920 at 110 Demours, Paris France, by Michel Schasseur. The company generally produced luxury presentations and had wide exports to the United States. In 1922 the company was acquired by the Boston-based food chain, SS Pierce. Lionceau was also affiliated with two other perfume companies: Elesbe and Demours. By 1935. Lionceau was closed for business.

c1930 advertisement


Lionceau:.


The perfumes of Lionceau:
  • 1920 Roval
  • 1920 Mille Fleurs (in a bottle by Rene Lalique)
  • 1923 Flor de Espana
  • 1924 Le Temps Des Fleurs
  • 1924 Mossieu Gugusse (under Elesbe label)
  • 1924 Moissseu Clown (under Elesbe label)
  • 1925 Le Fleuve Bleu (in black bottles) 
  • 1925 Fleur d'Egypte (Made of the oils of rare Egyptian flowers subtly blended for you by the skilled artistry of Lionceau)
  • 1925 La Saison des Fleurs
  • 1925 Les Fleurs et Le Jardin
  • 1925 Brise d'Arabie
  • 1925 Brise des Indes
  • 1925 Premiers Fleurs
  • 1925 Fleur Timide
  • 1925 Fleur Unis
  • 1925 Place de l'Opera (in clear and frosted glass)
  • 1925 Chanson D'Automne
  • 1925 Parfum pour Blondes (in jade green bottles)
  • 1925 Parfum pour Brunes (in coral red bottles)
  • 1925 Fleur de Paris
  • 1927 Pierre Précieuse
  • 1927 Nouveau Desir
  • 1927 L'Ambré
  • 1928 Lune de Venise
  • 1928 Violette
  • 1928 Poéme Arabe
  • 1928 Narcisse
  • 1928 Jasmin
  • 1928 Rose
  • 1928 Chypre
  • 1930 Les Fleurs Divines
  • 1930 La Fleur Modern
  • 1930 Chanson de Beauté
  • 1930 Chanson de Bois
  • 1930 Chanson de Vie
  • 1930 Chant de la Mer
  • 1930 Verve
  • 1930 Arc en Ciel
  • 1930 Arlene
  • 1930 Fleur du Sahara
  • 1932 Gardenia
  • 1932 Nuit d'Egypte
  • 1940 Midi Fleuri
  • 1940 Fleurs de Castel

Lionceau's Opaque Colored Glass Bottles:

Lionceau applied for the patent for their opaque glass bottles in 1927, the bottles can be found in different opaque colors for different scents. An advertisement of the era shown above erroneously states that this bottle was designed by Lalique, however, the bottles were actually manufactured by H. Saumont and not by Lalique. Bottles are marked "Made in France" on base. 

It is important to note that other perfumers used the same bottles as Lionceau. One such perfume company was V. Piette of Paris for their Myrithis perfume. Curiously, a company called Erce had used the jade green bottle for their perfume Ever Green. These bottles are marked "Lionceau Paris France" on the base. It appears that Erce purchased the remaining bottles and boxes after Lionceau went out of business in 1935. 

The bottles were made in several sizes from 5 7/8 "tall, 4" tall, 3 1/8 "tall and 2 1/2" tall.

Lionceau's Perfumes sold for $3.95 for the mini bottles to $25.00 each for the regular sized bottles and Lionceau's Toilet Waters sold for $1.95 in 1927.











Pierre Precieuse:


The only bottle for Lionceau that was made by Rene Lalique was for the perfume Pierre Precieuse. This stunning luxury bottle for Pierre Precieuse was made in a square-cut shape, pressed and molded glass entirely gilded, with a crystal stone set in the central part imitating a diamond. Housed inside of a luxurious black and gilded presentation box, decorated with a polychromed floral design and fitted with a bakelite loop. The jade silk covered interior forms a display stand for the fancy bottle. Perfume Bottle registered on July 28, 1927.  


The other bottle used for Pierre Precieuse was designed by Andre Jollivet. Made up of jet black opaque glass in a square shape, it had a molded central panel highlighted with gold enamel.

The bottles were made in two sizes:  
  • 3.25" tall  x 2.5" wide.
  • 2.75" tall X 2" wide.


Other Lionceau bottles:


The bottle shown below is made up of clear and frosted crystal. The bottle and ball shaped stopper are molded with a floral frieze piqued out in maroon patina. It was also used to house the perfume Parfum Pour Blondes and in this case, it has green patina.



  








Demours:


Demours was established in 1927 at 110 rue Demours, Paris by Michel Schasseur and sold perfumes and cosmetics.


The Perfumes of Demours:
  •  1931 Fleur de Egypt

Elesbe:


Les Parfums Elesbe was established in 1922 at 20 rue Dagobert, Clichy (Seine) by Robert Lawrence Levy, Roger and Pierre Soria Edge with the company's name based on their initials (LSB). Elesbe, like other perfume companies in the 1920s, such as Rochambeau, often employed the use of novelty bottles to help sell their perfumes.

The perfumes of Elesbe:

  • 1922 La Pipe Alsacienne (perfume presentation with pipe shaped bottle)
  • 1923 Le Papillon Embaume (butterfly presentation)
  • 1923 Fougere dans Vase
  • 1924 Mossieu Gugusse (Mossieu Clown perfume presentation)
  • 1924 As de Trèfle (Ace of Clubs perfume presentation)
  • 1924 Aquarium (perfume presentation with fish shaped bottles)
  • 1924 Cleopatra’s Bracelet (perfume presentation)
  • 1925 Chypre
  • 1925 Marolia
  • 1925 Jasmin
  • 1925 Origan
  • 1920s The Thermometer of Love (perfume presentation with thermometer shaped bottle)




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