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Saturday, March 22, 2014

Parfumerie Vivaudou

 In this guide I have listed the various perfumes produced by the V. Vivaudou Inc. of New York City.

Established in 1915 by Victor Vivaudou, a French-American. Affiliated with Delettrez, the initial creator of the Vivaudou products. Vivaudou produced low to medium priced range presentations, while Delettrez produced luxury presentations.










In addition to Delettrez, Vivaudou was also affiliated with the following companies:
  • Arly (Paris France)
  • Prince de Chany (Paris France & Beverly Hills,Ca)
  • Vimay (Los Angeles and Culver City,CA)
  • Vadsco Sales Corp.(Long Island,NY).
  • Mavis
  • Kyrill



In 1920, Victor Vivaudou was fined $5000 for smuggling gems into the USA. His wife, failed to declare a $10,000 pearl necklace and a $500 diamond ring she purchased in France in March 30, 1919,  upon entering the country from the cruise ship La Lorraine. These articles would have aggregated $6,000 worth of duties. The customs inspectors, acting on information given, searched the couple and found the ring in Mr. Vivaudou's pocket and the necklace on Mrs. Vivaudou's neck, hidden under her shirtwaist. Mr. Vivaudou tried to explain that the necklace was an heirloom brought to America on a previous occasion. The customs officials didn't want to hear of it and seized the jewelry. The US attorney went to Paris and brought back evidence that the pieces were purchased in the Spring of 1919.


The Pharmaceutical Era, 1924:
"On the Vivaudou Narcisse de Chine line which introduced six months ago, Vivaudou, Inc. say that to day they have distribution all over the United States. This, they think, is partly because of the popularity the odor, and partly because of the very attractive packages. Vivaudou, Inc. has had a famous theatrical artist, LR Hales, prepare window displays for use by dealers which are now ready, and which will be a effective assistance to dealers in retailing the powders, toilet waters, extracts, etc. which constitutes this line." 


The perfumes of Vivaudou and its related companies:

  • 1915 Fleur de France
  • 1915 Fortuna
  • 1915 La Boheme (Arly)
  • 1915 Mavis
  • 1915 Lady Mary
  • 1915 Lilas (Arly)
  • 1916 Baby Comfort (Vadsco)
  • 1919 Anulodor (Vadsco)
  • 1919 La Jeunesse (Vadsco)
  • 1919 Pour la France
  • 1919 Jasmin Arly (Arly)
  • 1919 Maiden France (Arly)
  • 1919 Pour La France (Arly)
  • 1920 Myrtis (Vadsco)
  • 1920 Mozart
  • 1920 Mai D'Or (Vadsco)
  • 1920 Parfumex-Vous
  • 1920 Linda Mia
  • 1920 Vivo
  • 1920 Jade d'Or
  • 1920 Naomi
  • 1920 Vivomint (Vadsco)
  • 1920 Encor (Vadsco)
  • 1920 Jasmin Noir
  • 1921 Mai Vou (Vadsco)
  • 1921 Violet (Arly)
  • 1921 Jasmin Rose (Arly)
  • 1922 Rose Arly (Arly)
  • 1922 La Boheme
  • 1923 Narcisse de Chine
  • 1923 Sivam
  • 1924 Boudoirette
  • 1924 Narcisse
  • 1924 Pleasant Memories
  • 1925 Kyrill
  • 1925 Parfum Park Lane
  • 1926 Heure Passionnante
  • 1927 Djer Lady (Vadsco)
  • 1927 Djer One (Vadsco)
  • 1928 Boditan
  • 1928 Emotion (Prince de Chany)
  • 1929 Vrai
  • 1929 Ninique (Vadsco/Arly)
  • 1933 Melbaline (Vadsco)
  • 1933 Rose Arly (Arly)
  • 1934 La Sept Mysterieux
  • 1934 Mystery Gardenia (Prince de Chany)
  • 1934 Nuit Folle (Prince de Chany)
  • 1934 Ninique (Arly)
  • 1934 Le Jeunesse
  • 1934 Sins of Hollywood (Vimay/Prince de Chany)
  • 1935 Emotion (Prince de Chany)
  • 1935 Vivacite (Vadsco)
  • 1935 Nuit Folle
  • 1935 Orange Petals (Vimay/Prince de Chany)
  • 1935 Lost Orchid/Orchidee Perdue (Prince de Chany)
  • 1937 Nuriss (Vadsco)
  • 1937 Le Morocco (Prince de Chany)
  • 1940 Flower Pot
  • 1942 American Blossoms
  • 1943 Babaloo
  • 1945 Attar of Petals
  • Lucky Sambo (launch date unknown)
  • Coronet (Prince de Chany)
  • Dramatic (Prince de Chany)
This unusual bottle was also used for the perfume Lost Orchid/Orchidee Perdue.






Vivaudou's Mavis line included matching products: perfume, toilet water, cologne, talcum powder, lipstick, face powder, and rouge. Mavis was discontinued by 1936.







The perfumes of Arly:
  • 1915 La Boheme
  • 1915 Fleur de France
  • 1915 Lilas Arly
  • 1919 Jasmin Arly
  • 1919 Maiden France 
  • 1919 Pour La France 
  • 1921 Violette Arly
  • 1921 Jasmin Rose 
  • 1922 Rose Arly
  • 1922 La Boheme
  • 1929 Vrai
  • 1929 Ninique





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