Parfumerie L. Plassard

Parfumerie L. Plassard of Paris France, established in 1815 as Demarson, later Demarson et Cie, plus other variations of the name; at 17 rue de Quatre-Septembre, Paris; a perfume and cosmetic house of note; acquired by Louis Plassard in 1894, renamed the company accordingly.

The company exhibited regularly in 1819, 1839, 1844, 1849, 1855, 1867, and 1878, under the various names over the years. Their most impressive presentations were before 1930, after 1930, their quality lessened. Some of their finest perfumes were housed in Baccarat crystal flacons.

French section of the Franco-British Exhibition in London 1908. Photograph from the house Bulletin Roure Bertrand sound. Grasse: impr. E. Imbert, 1908.

The perfumes of Plassard:

• 1900 Ardent 
• 1900 Memoires de Paris  
• 1900 Kicdolis
• 1900 Amour Ardent
• 1900 Œillet Nain
• 1901 Muguet d'Yvelines
• 1905 My Love
• 1905 Violette de Fevrier
• 1905 Bruyere des Cevennes
• 1908 Suzelia (soap)
• 1908 Les Roses de l'Hay
• 1910 Violette Blanche
• 1910 Jasmin (from Rain of Flowers Online)
• 1910 Cœur Volant
• 1910 Fleurs Joyeuses
• 1910 Rêve de Valse
• 1911 Une Femme Passa
• 1911 Enomis
• 1911 Les Elfes
• 1912 Chypre
• 1925 Djola
• 1927 De Fleur en Fleur
• 1928 Dyne 
• 1939 A Travers Bois
• 1940 Oeillet Noir
• 1945 Ambre
• 1945 Bouquet de Paris
• 1945 Matsi
• 1945 Bagatelle
• 1945 Avrilleé
• 1945 Conclusion
• 1945 Cuir
• 1945 Muguet
• 1945 Tabac
• 1945 Reverie

Perfumery and Essential Oil Record, Volume 4, 1913

"PL Plassard, we specializing cologne, est worthy of mention as being white about to celebrate centenary ict."

Parfumerie L. Plassard of Paris France, was originally established in 1815 as Demarson (founded by Francois Demarson), later Demarson et Cie, plus other variations of the name; at 17 rue de Quatre-Septembre, Paris; a perfume and cosmetic house of note; acquired by Louis Plassard in 1894, renamed the company accordingly. From 1894-1906, the company was known as Plassard, successors Demarson-Chetelet.

Timeline:

• 1815- founded by Francois Demarson at 17 rue de Quatre-Septembre, Paris
• 1817 - participated in Exhibition Universelle, won the recall
• 1819 - participated in Exhibition Universelle, won gold medal
• 1821 - located at 95 rue de la Verrerie, Paris.
• 1823 - participated in Exhibition Universelle, won bronze medal
• 1834 - Bourbonne succeeded Francois Demarson
• 1839 - participated in Exhibition Universelle, won gold medal
• 1844 - participated in Exhibition Universelle, won gold medal, also company split in two: Demarson; Demarson et Cie
• 1849 - participated in Exhibition Universelle, won gold medal
• 1855 - participated in Exhibition Universelle, won silver medal, known as Henry-Demarson
• 1856 - Demarson-Chetelet merged
• 1867 - participated in Exhibition Universelle, also merged into known as "Chetelet-Hubault (maison Demarson-Chetelet)", won bronze medal
• 1872 - participated in Exhibition Universelle, won gold medal
• 1878 - participated in Exhibition Universelle
• 1889 - participated in Exhibition Universelle
• 1894 - taken over by L. Plassard, company renamed Plassard, successors Demarson-Chetelet
• 1895 - participated at Amsterdam Exhibition , won medal
• 1897 - gold medal at the Jury Brussels
• 1910 - company seems to have dropped the Demarson-Chetelet subtitle

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Bazar Parisien, 1821:

"DEMARSON, Perfumery and Soaps, rue de la Verrerie, no. 95. Is known for the soap end, with the rose or with the thousand flowers, clean to the toilet, for which it obtained a patent of improvement, which gives this soap the name of Soap Demarson. This manufacturer is still quoted for all the articles which concern the perfumery, such as soaps, soap powder, essences of soap, oriental soap; superfine Roman ointment; ointments for the complexion, the lips, etc., assorted odor extracts,  eaux de Grenough, de la Chine, de Luce, de Cologne, vinegars and vinegar extracts, coral powder, opiates, rouge vegetal, blanc de perles, poudre de Chine, scented sachets, quintessences etc., in a nutshell for all that can be useful to the toilet. The quality of the items manufactured by this house deserves the trust of the public."

The company exhibited regularly in 1817, 1819, 1823, 1839, 1844, 1849, 1855, 1867, 1878,  and 1889 under the various names over the years.  


Histoire illustrée de l'exposition universelle, 1855:

"The 1855 jury awarded a second class medal to all products exhibited by MM Demarson Chételat and Co. that such an honor should not have surprised. The Demarson house, whose foundation dates back to 1815, has been successfully represented at all the exhibitions that have followed each other since that time. Thus, in 1819, 1839, 1844, 1849 the first-class medals consecrated its superiority to the soaps of toilet of which it can claim the creation and most improvements. At one of these exhibitions the scholar M Gay Lussac rapporteur in the chemicals section expressed in these terms the opinion of the jury chaired by M Thénard. The soaps that MM Demarson sent to the exhibition are those that best represent the great manufacturing in this genre their so-called toilet soaps dispense us from praising perfumes nuances everything is observed these products prove that MM Demarson know the great soap and they play so to speak with the difficulties it presents. The central jury considers these exhibitors to be worthy of the medal it awards them. What to say after a eulogy so commented and coming from a source so pure. Far from obtaining their cold soaps and by composing them with vulgar materials, as is the case with many manufacturers, MM Demarson Chételat and Cie substitute for alkalis and astringents a combination of the sweetest oils and the juice of the richest succulents. perfume. So the use of their soap regardless of the pleasant smell it leaves to the skin guarantees a pleasing flexibility and whiteness while preserving wrinkles and cracks that are the trace of the age of work or pleasure. 

Mr. Demarson is the creator of various perfume items that enjoy high esteem in the elegant world. In 1819 he invented the delicious cream of almonds or cream of soap to which so many small and fine hands owe their aristocratic whiteness and whose generality perfumers later tried the counterfeit but without any success. Hungarian ointment of more recent invention is due to the same manufacturer. We know what vogue has become attached to this new composition destined to fix the whiskers. Almost all the officers of the army use this ointment. We could even add that very high characters have adopted the use. 

In a nutshell, the Demarson Chételat et Cie house excels in top quality perfumery as much by the quality as by the choice and the good taste of its products which have always served as a focal point for the competition. French perfumers jealous of imitating them have appropriated their means of manufacture by maneuvers often unfair. Abroad counterfeiting of Demarson articles is on a large scale and so openly that German and Dutch manufacturers did not fear at the 1855 Exhibition to expose counterfeit Demarson soaps and to distribute the prizes currents. Apart from the medals obtained at the times already designated in the name of MM Demarson is the creation of the essence of Geranium rosat. It is he who first gave a high extension to the cultivation of this shrub service, which has been given over to agriculture and industry. When for the first time in 1843 this manufacturer presented the samples of his aromatic plant in the galleries of the Agricultural Exhibition the jury did justice to his efforts and honored him with a medal. Since that time the house Demarson Chételat et Cie has continued to develop the importance of this crop and to extract geranium rosat these sweet essences that ensure its manufacture so famous."

Their most impressive presentations were before 1930, after 1930, their quality lessened. Some of their finest perfumes were housed in Baccarat crystal flacons.

Chetelet was active in 1834 at 93 Richelieu, Paris.

Exhibition of French industry, 1844:

"The former Demarson house, whose founder had been successfully engaged since 1821 in the manufacture of household and toilet soaps, split in two. The one remained at the headquarters of the first street of the Verrerie displayed blue white marbled and animal soap of a very good quality to 140 fr yellow soap palm and resin of a good use to 60 fr then all the detail menu of the soaps of perfumery.  The other house, under the Demarson and Cie, rue Saint Martin, exhibited soaps of all kinds, remarkable for their mottling and vatting."

In 1855 the house was known as Henry & Demarson. Frantz Huguelin was the architect who decorated the perfumery shop.


Merged into Demarson-Chetelet (also found as Chetelet-Hubault, maison Demarson) around 1867, located at 71 rue Saint-Martin, Paris, they produced perfumes and toilet soaps. Famous for their Philcombe hair pomade.

The perfumes of Demarson-Chetelet:

• 1878 Extrait de Opoponax
• 1878 Extrait d'Ylang Ylang
• 1878 Extrait d'Violette
• 1878 Extrait d'Jasmin
• 1878 Extrait d'Vanille
• 1878 Extrait d'Portugal
• 1878 Extrait d'Heliotrope
• 1878 Extrait de Geranium Rosat
• 1878 Extrait de Benjoin
• 1878 Extrait d'Musc
• 1878 Extrait de Patchouli
• 1878 Extrait d'Mousseline
• 1878 Extrait du Jockey Club
• 1878 Extrait des Mille Fleurs
• 1878 Extrait de Bouquet de la Imperatrice
• 1878 Extrait de Foin Coupé
• 1878 Extrait de Cuir de Russie
• 1878 Extrait de Bouquet de Chantilly
• 1878 Extrait d'Verveine
• 1878 Extrait d'Ambre
• 1878 Extrait d'Marechale
• 1878 Extrait d'Miel d'Angleterre
• 1878 Extrait d'Magnolia
• 1878 Extrait d'Reseda
• 1878 Extrait d'Rose
• 1878 Essence de Violettes d'Italie
• 1878 Eau de la Duchesse
• 1878 Eau de Portugal

Reports, 1902:

"The house Demarson-Chetelat Plassard successor dates from 1815. It is dedicated to the industry of soap. However, she added to her old products such as amber lavender soap, philodermine ointment, etc., perfumeries such as "le lotis", "le lilas blanc", "les violettes de Parme", "le bouquet d'iris", and complete perfumery "Novella",  "l'eau de vie de lavande extra vieille", "l'eglantine", soap "Moustier", also include a toothpaste, "Oxilol", based on hydrogen peroxide antiseptic. Awards at previous exhibitions Amsterdam 1895 gold medal at the Jury Brussels 1897.."

Austauschblätter zum Einfuhrzolltarif ,1905:

"inside vaulted walls and are except with a company name in sublime letters (partly L. Plassard Paris, partly Demarson- Chételat Paris) close below the round Halles versode formed with a pattern running through three parallel grooves around the bottle. The cardboard boxes are labeled with "Oil-based lotion (anti-dandruff) to clean the head and stop the hair loss - L. Plassard (Ance House Demarson Chételat) Paris".