Parfumerie T. Jones

Parfumerie Thomas Jones, commonly referred to as T. Jones, was an esteemed English perfume and cosmetic company founded in 1850. Its establishment marked the beginning of a journey that would see it flourish in the competitive world of fragrances and beauty products. The brand quickly garnered a reputation for quality and innovation, which facilitated its expansion into the bustling marketplace of Paris, a city renowned for its elegance and style.

By the early 20th century, T. Jones had transformed from a perfumery into a comprehensive department store, serving as a vital hub for luxury goods. A 1921 advertisement captured the essence of this evolution, proclaiming the establishment as “The Most Important Department of Perfumery in Paris.” This description not only highlighted the store's prominence in the fragrance sector but also emphasized its diverse array of offerings, including silks, optics, watches, and leather goods. Each department was designed to cater to a discerning clientele, providing everything from travel essentials to exquisite photography equipment.

The advertisement boasted of T. Jones's various departments, which extended beyond perfumery to encompass a wide selection of household items, wedding gifts, and decorative porcelain and crystal pieces. This eclectic range underscored the store's ambition to be a one-stop destination for luxury shoppers in Paris. The mention of “new departments opening soon” hinted at the company’s ongoing commitment to expansion and innovation, reflecting the dynamic nature of the retail landscape in which it operated.

In its pursuit of excellence, T. Jones not only established itself as a leader in perfumery but also embraced the concept of a modern department store, blending the charm of an upscale boutique with the convenience of a comprehensive shopping experience. This evolution was a testament to the brand's adaptability and foresight, enabling it to thrive in an ever-changing market while maintaining its legacy of quality and elegance in the world of fragrance and cosmetics.

Thomas Jones is first documented in the vibrant heart of Soho, at 59 Berwick Street, W1, where his journey into the world of perfumery began. This bustling area, known for its artistic and cultural significance, provided a fitting backdrop for Jones's burgeoning business. His commitment to quality and innovation soon attracted attention, leading him to relocate to 17 Frith Street, another prime location within Soho that further cemented his reputation in the industry.

By 1878, Thomas Jones had established his presence not only in London but also in Paris, where he operated at 23 Boulevard des Capucines. This iconic avenue, known for its luxury boutiques and proximity to the Opéra Garnier, positioned his brand among the elite of Parisian perfumers. Meanwhile, his London address transitioned to 41 St. James's Street, SW2, a prestigious area associated with high-end shopping and sophistication. Here, Jones expanded his offerings to include not just perfumes but also an array of travel-related goods such as travelling bags, dressing cases, and brushes. His diverse portfolio further encompassed stationery, jewelry, and various luxury items, appealing to a clientele that sought elegance and quality.

Throughout his career, Thomas Jones's dedication to excellence was recognized at various exhibitions, earning him three Silver Medals for perfumery in 1878 and 1889. These accolades not only validated his craftsmanship but also enhanced his standing in the competitive world of fragrance and luxury goods. The combination of his artistic vision and business acumen allowed him to thrive in both the London and Paris markets, setting a standard for future perfumers and cosmetic makers.

In 1850, Jones established his perfumery business in London, marking the beginning of a legacy that would span decades and cross international borders. By 1856, the opening of his Paris branch at 25, rue La Boetie demonstrated his ambition and commitment to expanding his influence. By 1877, his London branch was listed at 18 Golden Square, Soho, W, highlighting his continued growth and the evolving landscape of his business. Throughout this period, Thomas Jones exemplified the fusion of art and commerce, making significant contributions to the world of perfumery and setting the stage for future generations in the industry.

In addition to its acclaimed fragrances, T. Jones was a pioneer in the cosmetics and toiletries market during the 19th century. One of their standout products was La Juvenile, a finely milled face powder designed to enhance the complexion. With its lightweight texture, La Juvenile offered a velvety finish, making it a popular choice among women seeking a natural yet polished look. The name itself evokes youthfulness and vitality, suggesting a product aimed at rejuvenating the skin and maintaining a fresh appearance.

Among their offerings was Lily Wash, a facial astringent that provided a refreshing cleanse while tightening the skin. The term "lily" implies purity and delicacy, conjuring images of soft, fragrant blooms that evoke a sense of cleanliness and lightness. This product was likely cherished by those looking for an invigorating skincare routine that left their skin feeling revitalized.

Another notable item was Iatif Cold Cream, a rich and nourishing cream that helped moisturize and protect the skin, particularly during harsh weather. The term "Iatif," derived from the Arabic word "iyāf," meaning "to beautify," emphasizes the cream’s purpose of enhancing the skin's natural allure. Its luxurious formulation would have been ideal for women seeking to maintain their beauty despite the elements.

Complementing the cold cream, T. Jones offered Iatif Soap, which provided a gentle cleansing experience while upholding the theme of beautification. This soap would have appealed to those who valued both efficacy and a touch of indulgence in their daily grooming routines.

The Elixir Samohti served as a mouthwash, designed to freshen breath and promote oral hygiene. "Samohti," derived from the Arabic term "sāma," meaning "to perfume," implies that this mouthwash was not only functional but also infused with delightful fragrances to leave the mouth feeling fresh and fragrant.

For dental care, T. Jones produced Paste Samohti, a toothpaste formulated to clean teeth and enhance oral health, reflecting the same spirit of freshness embodied in the Elixir Samohti.

The Fluide Iatif, a facial lotion, offered additional hydration and care for the skin, emphasizing the importance of maintaining a healthy, glowing complexion. This fluid formulation would have been a staple for those seeking a light yet effective product to complement their skincare routine.

Finally, Jones Toilet Water represented a lighter fragrance option, ideal for daily wear. This product likely featured a refreshing blend of scents that embodied the elegance and sophistication associated with T. Jones.

Overall, T. Jones's diverse range of cosmetics and toiletries showcased the company’s commitment to beauty and self-care, catering to a clientele that appreciated both luxury and practicality in their daily routines.

T. Jones Perfume list:

• 1889 Imperial Russe
• 1889 Victoria
• 1889 Chypre
• 1889 Caprice
• 1889 Muguet
• 1889 Violets
• 1889 Jubilee
• 1889 Something New
• 1889 Stephanotis
• 1889 Opoponax
• 1889 White Heliotrope
• 1889 Ess-Bouquet
• 1889 New Mown Hay
• 1889 Aida
• 1889 White Rose
• 1889 Paradis
• 1889 Royal Ascot
• 1889 Queen's Violet
• 1889 Bruyere d'Ecosse
• 1889 Royal Mimosa
• 1889 Frangipane
• 1889 Gardenia
• 1889 Heliotrope
• 1889 Ylang Ylang
• 1889 Parfums de Fleurs
• 1889 Iris
• 1889 Rose
• 1889 Acacia
• 1889 Musc
• 1889 Chypre
• 1889 Ambregris
• 1889 Violette de Parme
• 1904 Mon Secret
• 1904 Le Regent de France
• 1908 Les Jardins de Versailles
• 1909 Les Capucines
• 1911 Veni-Vici
• 1911 La Fleur Merveilleuse
• 1912 Gai Paris
• 1913 10-20 
• 1914 Thomas Jones
• 1915 Floramar
• 1917 Petite Madame
• 1920 Becker
• 1920 Cloches Charmeuses
• 1920 Gai Paris
• 1920 Jou Jou
• 1920 Maida
• 1922 Queen of Violet
• 1922 Rose Cardinal
• 1922 Vers l'Amour
• 1922 Vera Luxe
• 1924 Jinko
• 1924 Un Parfum d'Ambre
• 1930 Avia-Pays d'Or
• La Garconne
• Hymne au Soleil

Baccarat created many of T. Jones' flacons namely for the perfumes Becker, Veni-Vici, La Fleur Merveilleuse, Jinko and Le Regent de France. 

Veni-Vici (I Came, I Conquered) was presented in a flacon by Baccarat, design # 368.

Becker, was presented in a flacon by Baccarat design # 532.

 La Fleur Merveilleuse was presented in a flacon designed by Daillet and made by Baccarat.

Julien Viard designed the bottle for Gai Paris, which featured an image of the Champs-Elysées and the Arc de Triomphe on front and the Moulin Rouge on the back, enhanced with enamel and grey patina, molded labels, gold detail, stopper molded with a Venetian style ball mask, tambourine and ribbons to represent Carnival. This bottle was also used for the perfume 10-20.

Viard also designed the bottle for Cloches Charmeuses, which was in the shape of a large decorative bell, molded with a stylized peacock feather frieze along the top, accented with a applied patina finish imitating the verdigris that would be found on a bronze bell.

THE CHEMIST AND DRUGGIST, July 28, 1906:

"Some Attractive Toilet Specialities. Mr. W. Bonser Hayward has started business on his own account at 17 Lawrence Lane, London, E.C, having secured agencies for T. Jones, Manufacturer of Perfumery, 23 Boulevard des Capucines,Paris, and S. Hornemann (formerly Johann Maria Farina, Gegenuber dem Richartz Platz, Cologne). Mr. Hayward is also an importer of French extracts, Bulgarian otto, and of fancy and dressing combs, samples of which may be seen at his showrooms. The preparations of T. Jones are interesting, and already enjoy distinction among the well-to-do in London and Paris. Fluid Iatif is a cosmetic which soothes the skin and prevents roughness, especially in hot climates. It is used along with La juvenile face-powder. Lait Iatif (Lily Wash) is a similar preparation that contains a cosmetic- powder (three tints). It is quite popular in the West-end. We have also had the opportunity of sampling Mr. Jones's perfumes, of which there is a wide range, the odours being excellent and the styles of packing good. Mr. Hayward invites application for price-lists and quotations in respect to any of the lines he handles."

The Evening World, 1922:

"An Extraordinary Sale Tomorrow of Imported Perfumes, Toilet Waters and Face Powders At prices in many instances One-half Less than regular value. .All highly desirable products from T. JONES, the well-known Parisian perfumer. 

• Perfumes:  In 2-oz. attractively shaped bottles; some with satin lined boxes. Fragrant Queen of Violet, Jou-Jou, Rose Cardinal, 10-20 and Petite Madame aromas. 
• Toilet Waters: In 6 and 8-oz., bottles with glass stoppers. Veni-Vici, Petite Madame, Jou-Jou, Maida, and many other desirable odors. $3.75 ($7 to $10 values) $2.95 ($5 to $8 values) 
• Face Powders: In two special groups. 60C ($1.25 value) $1.25 to $2.25 value)"

American Perfumer & Essential Oil Review, 1927:

"Thomas Jones is never late in creating novelties and his perfumes are always appreciated by a good lot of faithful  customers. They are exhibited in his artistically arranged shop in the Rue de la Boetie. There are some tiny square bottles made up of tinged glass, imitating silver, tortoiseshell, and blue, green red colors. The boxes to contain them are made of galalith of similar or corresponding coloring with a notch to let the neck and stopper pierce out of the box. Other perfumes are offered in very attractive book-shaped boxes."