PARFUMS DU BÉ of 245 Fifth Avenue, New York. NY was established in 1936.
Introduced five perfumes in 1938:
- Orchid
- Lilac
- Sweet Pea
- Chypre
- Gardenia
Something new in perfume bottles was achieved by Parfums Du-Be in a novel container fashioned of colorful moulded plastic containers that retailed for 10 cents each. A different pastel color plastic container is used for each odor, with a molded Durez phenolic plastic base attached with adhesive and a molded Durez phenolic plastic cap to match. Inside the plastic shell is a small glass vial of oval shape. The bottles hold 1/4 oz of perfume.
Colors I have found are green, red, white, black, and yellow.
In order to introduce the public to their perfume line, Du-Be offered a testing bar to be used at drugstore counters for customers to test the fragrances. It held one flask in each of the five fragrances. The top had a revolving turntable and could be swung around for easy selection. The stand was made entirely of metal, in chrome finish. It could be fastened to a counter in a few moments with 3 screws, which Du-Be supplied with the testing bar.
Other perfumes by Du-Be were:
- Lonely
- Michigan Ave
- Blue Book
- Sweet Mystery
They also had a line in 1941 called Perfume Time, which had perfumes for Morning (Lilac), Noon (Gardenia) and Night (Carnation).
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