Parce Que by Roberto Capucci c1963

Parce Que! by Roberto Capucci, launched in 1963, carries a name that resonates with playful elegance and spontaneity. The phrase "Parce Que!" translates from French to "Because!" (pronounced as "par-suh kah"), evoking a sense of whimsy and joy. This phrase suggests a celebration of the simple pleasures in life, inviting wearers to embrace the moment and indulge in the fragrance without hesitation. The name conjures images of vibrant gardens, sun-drenched days, and carefree laughter, embodying the spirit of femininity and spontaneity that was particularly resonant in the 1960s. Women of the time, seeking liberation and self-expression, might have found in "Parce Que!" an invitation to celebrate their individuality, reflecting a burgeoning sense of freedom and a desire for authenticity in their personal choices.

The scent itself was meticulously crafted by the renowned perfumers at Roure to encapsulate the refreshing essence of a lush grove, reminiscent of the invigorating aroma of rain-soaked soil after a storm. Classified as a soft floral woody aldehyde fragrance, Parce Que! opens with a bright, uplifting character, presenting a subtle yet impactful interplay of notes. The initial impression is soft yet invigorating, where the airy quality of aldehydes gives it an ethereal lift, similar to the brightness found in nature after rain. The delicate floral bouquet of iris and tuberose adds a creamy, almost velvety texture that wraps around the senses, while cassis introduces a hint of fruity sweetness, balancing the composition beautifully.

The heart of the fragrance is enriched with the enchanting orange blossom, which infuses a fresh, citrusy note that feels both invigorating and comforting. This floral richness is anchored by the sensual warmth of Tonkin musk, providing depth and sophistication to the blend. As the fragrance settles, the soft woody undertones emerge, grounding the scent in a luxurious embrace that feels timeless yet contemporary.

Launched during the transformative era of the 1960s, Parce Que! was part of a burgeoning market that celebrated aldehydic floral fragrances, much like the iconic Chanel No. 5, which dominated the scene with its sophisticated allure. While Parce Que! drew comparisons to this legendary fragrance, it distinguished itself with its softer, greener nuances and a playfulness that resonated with the adventurous spirit of the decade. The 1960s marked a departure from the more traditional, heavier scents of the past, leaning towards fresher, lighter, and more expressive compositions that mirrored the cultural shifts of the time.

Roberto Capucci himself was a prominent Italian fashion designer, celebrated for his innovative designs and theatrical flair. His approach to fashion was rooted in artistry, drawing inspiration from the vibrant colors and forms of nature, which translated seamlessly into his foray into perfumery. Capucci's vision for Parce Que! reflects his dedication to creating fragrances that are not only beautiful but also resonate with the essence of life and emotion, much like his fashion creations. In essence, Parce Que! captures the spirit of the 1960s—a celebration of life, beauty, and the joy of being.

Combat, 1963:

"Simultaneously debuting two fragrances, Capucci has unveiled Graffiti and Parce Que. The former captures the vibrant warmth of Italy, while the latter offers the refreshing essence of a lush grove, invigorating like the earthy aroma of rain-soaked soil after a storm."

Fragrance Composition:

So what does it smell like? It is classified as a soft floral woody aldehyde fragrance for women. Parce Que! was launched in 1963. The fragrance has drawn comparisons to the infamous Chanel No. 5. A subtle green blend of iris, tuberose, cassis, orange blossom and Tonkin musk.

• Top notes: aldehydes, cassis, bergamot, neroli, lemon, sweet orange and ylang ylang
• Middle notes: orange blossom, tuberose, rose, jasmine absolute, iris, and lily of the valley
• Base notes: sandalwood, vetiver, vanilla, patchouli, amber, and Tonkin musk

Scent Profile:

Parce Que! by Roberto Capucci unfolds like a sun-drenched garden, inviting you to experience its delicate complexity with every breath. This soft floral woody aldehyde fragrance opens with an effervescent burst of aldehydes, which imbue the scent with an airy, sparkling quality reminiscent of the first rays of sunlight breaking through the morning mist. As these bright notes dance in the air, they are accompanied by a symphony of fresh fruits. 

The vibrant cassis introduces a juicy, tart sweetness, like plucking ripe berries from a bush, while the crispness of bergamot, neroli, and sweet orange brings a zesty brightness that invigorates the senses. Lemon adds a refreshing twist, sharp yet uplifting, perfectly balanced by the soft floral whispers of ylang ylang, which brings a hint of tropical lushness to this fragrant overture.

As the fragrance transitions, the heart reveals a captivating bouquet that unfolds with elegance and depth. The intoxicating aroma of orange blossom takes center stage, enveloping you in its creamy, honeyed embrace, evoking the sensation of walking through a blooming grove in full bloom. This luscious floral richness is beautifully complemented by the velvety tuberose, which adds a sensual, almost opulent character, reminiscent of moonlit evenings. 

The ethereal notes of rose and jasmine absolute intermingle, their classic sweetness underscored by the subtle earthiness of iris, which introduces a refined powdery elegance to the blend. Lily of the valley rounds out the heart with its delicate, bell-shaped flowers, adding a fresh, green aspect that captures the essence of springtime.

As Parce Que! settles into its base, the fragrance deepens into a warm and inviting composition. The smooth, creamy texture of sandalwood intertwines with the earthy richness of vetiver, creating a grounding foundation that feels both timeless and sophisticated. Vanilla adds a touch of sweetness, enveloping the wearer in a soft, comforting embrace, while patchouli introduces a hint of earthiness that balances the sweetness with its herbaceous depth. 

The warm, resinous quality of amber provides a luxurious backdrop, enhancing the richness of the scent, and finally, the sensual warmth of Tonkin musk leaves a lasting impression, its animalic undertones subtly enhancing the overall allure.

Together, these notes in Parce Que! create a fragrance that is not just a reflection of its era but a celebration of femininity itself. It is a perfume that invites you to revel in the beauty of life, capturing the essence of elegance and charm, evoking feelings of joy and spontaneity with every whiff.

Bottles:

The bottle was designed by sculptor Serge Mansau in 1963 and produced in France by Pochet et du Courval.

Fate of the Fragrance:

Discontinued, date unknown. Still being sold in 1984.

The 2 oz Eau de Parfum was discontinued by 1981.

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