Parfum Douka by Marquay c1949

The perfume "Parfum Douka" was launched in 1949, a time when the world was undergoing significant transformations and there was a growing fascination with African culture and exoticism. Post-World War II, there was a surge of interest in the arts, including film, fashion, home decor, and music, which often drew inspiration from African themes. This era saw the emergence of films such as "Tarzan" and "King Solomon's Mines," which romanticized the African landscape and captivated audiences with their adventurous narratives. In fashion, designers like Christian Dior were introducing collections that included bold patterns and earthy tones, reminiscent of African aesthetics.

"Parfum Douka" derives its name from Douka, Tieghemella africana, a type of wood also known as Makore wood, sometimes used in place of African Mahogany. Marquay's choice of this name likely stems from the luxurious and exotic connotations associated with rare African woods, and the sophisticated sound of "Parfum Douka." The name suggests a sense of elegance and prestige, aligning with the refined image Marquay sought to project.

As a perfume name, "Parfum Douka" evokes an air of mystery and allure, suggesting a rich, exotic experience. This would have resonated with women in 1949, who were increasingly drawn to products that offered a sense of adventure and escape. The name conjures images of vast African landscapes, majestic wildlife, and the natural beauty of the continent, appealing to a sense of romance and fantasy.

Women of the time would likely have responded enthusiastically to a perfume called "Parfum Douka," drawn by its promise of luxury and uniqueness. The name, with its exotic and noble implications, would make them feel sophisticated and worldly. This fascination with African themes was also evident in home decor trends, where items such as African masks, animal prints, and handcrafted wooden furniture became popular. In music, artists like Harry Belafonte were bringing African rhythms and instruments into the mainstream, further fueling the exotic allure.

The uniqueness of the name "Parfum Douka" sets it apart from more common floral or abstract names of the time. It is memorable and intriguing, inviting curiosity and desire. The name suggests not just a fragrance but an experience, promising an escape to an exotic world of luxury and elegance.

Interpreting "Parfum Douka," one might envision a product that embodies both sophistication and natural beauty, reflecting the allure of African exoticism. For women in 1949, "Parfum Douka" would represent more than just a perfume; it would be a symbol of elegance and adventure, encapsulating the essence of a distant, enchanting land. The name would evoke images of regal African landscapes and noble heritage, making it an ideal choice for a perfume meant to transport its wearer to a world of refined, exotic beauty.

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The use of Douka wood in the name of the fragrance could suggest elements of warmth, richness, or depth, which may be reflected in the scent itself. This botanical reference not only adds an exotic and natural allure to the fragrance but also provides a unique story or inspiration behind its creation.

It's intriguing how the natural world often serves as a source of inspiration for perfumers, influencing everything from the choice of ingredients to the overall concept and presentation of a fragrance. This connection to nature can add authenticity and complexity to a scent, resonating with consumers who appreciate the beauty and diversity of the natural world.

Chicago Tribune, 1949:

"Parfum Douka, a newcomer from France by Marquay, It is exotic, gala and wonderful for furs. $17.50 and $35."

The description of Parfum Douka in the Chicago Tribune from 1949 paints a vivid picture of the fragrance's allure and appeal. Described as a newcomer from France by Marquay, it's clear that the scent captured attention with its exotic and gala qualities. The mention of its suitability for furs suggests a luxurious and sophisticated character, making it an ideal accessory for elegant occasions.

The price points of $17.50 and $35 indicate that Parfum Douka was positioned as a premium fragrance, reflecting its quality and exclusivity. This price range would have positioned it among the higher-end perfumes of its time, appealing to discerning consumers who sought luxury and refinement in their fragrances.

Overall, the description from the Chicago Tribune provides insight into the perception of Parfum Douka during its debut, highlighting its exotic appeal and luxurious nature, which likely contributed to its popularity among fragrance enthusiasts of the era.

Name Change!

In 1951, Marquay rebranded "Parfum Douka" to "Prince Douka," likely aiming to elevate the perfume's image and enhance its market appeal. The addition of "Prince" imbues the fragrance with a sense of nobility and grandeur, suggesting a regal quality that "Parfum Douka" might not fully convey. While "Parfum Douka" evokes exoticism and natural beauty, "Prince Douka" adds a layer of sophistication and elite status, implying that the wearer is not just experiencing an exotic scent but embracing a princely elegance.

The name "Prince Douka" conjures images of aristocracy and royal heritage, resonating with aspirations of luxury and refinement. It evokes emotions of prestige and exclusivity, making the perfume appear as a symbol of high status and distinguished taste. This rebranding would likely appeal to consumers' desires for products that signify social standing and sophistication, enhancing the perfume's allure and desirability.

The public would probably respond favorably to the name change. During the early 1950s, there was a growing appetite for luxury and opulence as people sought to indulge in finer things after the hardships of the war years. "Prince Douka" suggests a level of refinement and exclusivity that would attract customers looking to elevate their personal style and identity. The rebranding to "Prince Douka" thus positions the perfume as not just a fragrance but a statement of elegance and noble allure, appealing to consumers' aspirations for a touch of royal sophistication in their everyday lives.

Fragrance Composition:

So what does it smell like?  It is classified as a light floral oriental fragrance for women.

• Top notes: bergamot, aldehydes, geranium, lemon, neroli
• Middle notes: jasmine, rose, ylang ylang, orange blossom
• Base notes: rosewood, tonka bean, ambergris, vanilla, sandalwood, oakmoss, patchouli, labdanum, musk, mahogany

 

Bottles:

Original Presentation:

The "Parfum Douka" bottle is of clear glass, tall and slender in shape, and molded with shallow demilune cuts, it features a frosted glass stopper of stylized shape of a head wearing a turban or headpiece. There are no facial features other than a triangular nose and ears which are fitted with gilded metal rings to suggest earrings.

The 2 ounce bottle is held in place by clips which secure it to the wooden base of the presentation box. The cover slips over the top and is made of exotically carved mahogany wood (Douka acajou massif) which resembles an African sculpture. The base is molded with "Bottle Made in France." The case is 7” high. The bottle is 5½” high. The base of the bottle is 3” square.

The description of the Parfum Douka bottle and its presentation box conjures imagery of opulence and exoticism, perfectly complementing the luxurious nature of the fragrance itself.

The tall and slender shape of the clear glass bottle, adorned with shallow demilune cuts, exudes elegance and sophistication. The frosted glass stopper, fashioned in the stylized shape of a head wearing a turban or headpiece, adds a touch of mystique and allure to the overall design. The subtle detailing of the nose and ears, accented with gilded metal rings to suggest earrings, further enhances the aesthetic appeal of the bottle, imbuing it with a sense of artistry and craftsmanship.

The presentation box, crafted from exotically carved mahogany wood resembling an African sculpture, elevates the entire packaging experience to a new level of luxury. The secure clips that hold the bottle in place on the wooden base, along with the slip-on cover, ensure that the fragrance is presented in a manner befitting its prestige and exclusivity.

Overall, the Parfum Douka bottle and its accompanying presentation box embody a fusion of beauty, sophistication, and cultural richness, reflecting the essence of the fragrance it contains. This meticulous attention to detail in both design and packaging serves to enhance the overall experience of using Parfum Douka, making it a coveted treasure for perfume enthusiasts.

The availability of Parfum Douka in 1/4 oz bottles, packaged in sets of three during the 1950s, adds an interesting dimension to its presentation and marketing strategy. By offering smaller-sized bottles in a bundle, Parfums Marquay likely aimed to cater to a wider range of consumers, making the fragrance more accessible while still maintaining its luxurious appeal.

The inclusion of the stylized head stopper, reminiscent of a head wearing a turban or headpiece, would have added a distinctive and memorable touch to each bottle within the set. This unique design feature, coupled with the exquisite packaging and presentation, would have made Parfum Douka stand out on the perfume shelves of the 1950s.

The decision to offer Parfum Douka in sets of three not only encouraged repeat purchases but also made it an attractive option for gift-giving, further enhancing its appeal and desirability among consumers.

Altogether, the availability of Parfum Douka in 1/4 oz bottles packaged in sets of three during the 1950s reflects a strategic approach to marketing and distribution, aimed at maximizing the fragrance's reach and impact in the competitive perfume market of that era.

Arabian Nights Presentation:

The "Prince Douka" variants are celebrated for their exquisitely crafted bottles, adorned with stoppers depicting a turbaned Maharaja. These stoppers feature intricately designed turbans, often adorned with rhinestones and feather aigrettes, adding a touch of regal splendor. Adorned in embroidered satin capes, figures representing "The Page," "The Young Princess," and "The Princess" grace the bottles, each exuding an aura of elegance and grace. Additionally, "The Prince" is elegantly portrayed in an embroidered white satin costume, further enhancing the royal theme. Completing the ensemble, brocaded evening bag presentations offer a luxurious and stylish option for showcasing this floral yet exotic perfume.

• 0.25 oz bottle stands 3" tall.
• 1.25 oz stands just under 4" tall.
• 4.75"
• 5"
• 5.5" tall
• 2 oz Factice stands 6.5" tall

Among the array of options are miniature glass bottles, distinguished by their octagonal and faceted design, encased in luxurious velvet available in radiant shades of red, blue, pink, black, or white. Alternatively, there are brocade satin vanity pouches, equally ornate and charming. These meticulously crafted packs not only serve to safeguard the perfume from light but also add an enchanting allure to your dressing table, elevating the entire experience of indulging in your favorite fragrance.

The fragrance line offers a diverse range of flacons and packaging options to cater to varying preferences and needs:

• A 2 oz cologne flacon featuring an elegant oval mirror, exuding sophistication and style.

• A 1/4 oz parfum purse flacon adorned with a round cut mirror, accompanied by a plush velvet pouch for a touch of luxury.

• Another 1/4 oz option is the aerosol parfum purse flacon, encased in a sleek lizard sheath, blending practicality with elegance.

• For those seeking a more modern aesthetic, there's a 2 oz trapezoidal clear glass bottle with a flat rectangular stopper, offering a contemporary twist on classic design.

• Similarly, the 1 oz trapezoidal clear glass bottle with a flat rectangular stopper combines functionality with chic simplicity.

• Lastly, a square clear glass bottle with a flat rectangular stopper presents a timeless and versatile option for showcasing the fragrance.

Each flacon and packaging choice not only serves to preserve the fragrance but also adds an element of sophistication and charm to your perfume collection.

Fate of the Fragrance:

It appears that despite being discontinued, the fragrance was still available for purchase as late as 1974, indicating its enduring popularity and appeal. However, the exact date of discontinuation remains unknown. This longevity in the market speaks to the timeless quality of the fragrance, which continued to captivate consumers for an extended period.