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Tuesday, June 14, 2022

Minyunet Corporation

The Minyunet Corporation had its headquarters situated at 67 Fifth Avenue in the vibrant city of New York, New York. The choice of name, "Minyunet," was carefully crafted to resonate with English-speaking customers while retaining a touch of sophistication. Derived from the French word "mignonette," it was phonetically rendered to ensure ease of pronunciation, mirroring the strategy employed by Maison Violet with its subsidiary brand, Veolay. This strategic move aimed to make the brand more accessible and appealing to its target market, showcasing a blend of cultural finesse and market acumen.


The Minyunet Corporation specialized in the sale of luxurious toiletries and perfumes, captivating consumers with an array of indulgent products. A notable addition to their lineup was the groundbreaking "Volcano Lava" facial mask, unveiled in 1923. Crafted from authentic Italian volcanic clay, this innovative creation was dubbed the "Mud of Youth" for its purported rejuvenating properties. Packaged in exquisite ornamental jars, it promised a transformative skincare experience. Notably, the formulation boasted of being entirely free from any ingredients harmful to even the most delicate skin, embodying Minyunet's commitment to quality and safety.

Alongside the iconic "Volcano Lava," Minyunet offered a diverse range of skincare essentials designed to pamper and protect. Among these offerings was the "Noshine" depilatory wax, renowned for its gentle yet effective hair removal capabilities. Complementing this was the "Minyunet" Day Cream, specially formulated to nourish and hydrate the skin, providing a radiant glow throughout the day. For nighttime skincare rituals, the "Minyunet" Night Cream offered restorative benefits, working tirelessly while you slept to replenish and revitalize the skin. With such an extensive selection of meticulously crafted products, Minyunet catered to the discerning tastes of its clientele, delivering a touch of luxury and sophistication to their daily skincare routines.

The Pharmaceutical Era, 1924:

"The Minyunet Corporation , 67-A Fifth Ave. are adding to their line a new talcum powder in a blue enamel tin package and a lip stick in a gold and black package which will be ready for delivery the first of September. These will be perfumed with their Mignonette odor which is used all through their line."


While the exact date of Minyunet Corporation's closure remains elusive, it is widely speculated that the tumultuous economic climate of the Great Depression played a significant role in the company's demise. The unprecedented financial challenges of the era likely posed insurmountable obstacles for the luxury toiletry and perfume market, ultimately forcing Minyunet to shutter its operations.

The company's inclusion in the Robert D. Fisher Manual of Extinct & Obsolete Companies in 1937 serves as a poignant reminder of its once-prominent status in the industry. This acknowledgment solidifies Minyunet's place among the countless businesses that succumbed to the economic hardships of the time, their legacy preserved within the annals of corporate history. While the precise details of their closure may remain veiled by time, their enduring presence in archival records serves as a testament to their impact on the beauty and fragrance landscape of their era.


The perfumes of Minyunet:

  • 1923 Mignonette


In addition to their renowned perfumes, the Mignonette line expanded to include a range of luxurious face powders, further solidifying its reputation as a purveyor of elegance and refinement. The hallmark of the Mignonette brand lay in its signature fragrance, described as "delicately exquisite" and evocative of the rare flowers that grace the sun-drenched valleys of the French Riviera.

Each product within the Mignonette line was meticulously crafted to encapsulate the essence of this enchanting fragrance, offering consumers an immersive olfactory experience reminiscent of a stroll through the picturesque landscapes of southern France. With a blend of the finest ingredients sourced from nature's bounty, Mignonette products exuded sophistication and timeless allure, captivating the senses and leaving a lasting impression.

From the allure of their perfumes to the ethereal touch of their face powders, Mignonette epitomized luxury and elegance, transporting users to a world of beauty and refinement with every application. This dedication to quality and craftsmanship ensured that the Mignonette brand remained synonymous with sophistication and grace, leaving an indelible mark on the world of fragrance and cosmetics.


Bottles:


In 1924, the Fulper Pottery Company, based in my picturesque state of New Jersey, unveiled a masterpiece of ceramic artistry: a stunning figural perfume bottle crafted in the likeness of a kneeling ancient Egyptian woman. This exquisite creation was commissioned to house the luxurious fragrance of Mignonette, adding an extra layer of opulence to an already esteemed brand.

Standing at a height of 5 inches, the ceramic figure exuded sensuality and grace, adorned with a scant costume and adorned with delicate jewelry that accentuated her timeless beauty. The intricately glazed surface lent an air of sophistication, capturing the eye with its lustrous sheen and attention to detail.

Atop the figure rested a meticulously crafted head, serving as the stopper for the perfume bottle and featuring a glass dauber for easy application. This thoughtful design ensured that every interaction with the fragrance was a tactile delight, further enhancing the sensory experience for the discerning user.

Moreover, this captivating figurine found additional utility as it graced the lid of a Fulper ceramic powder box, seamlessly integrating form and function in a display of artistic ingenuity. Whether adorning a vanity or serving as a cherished collector's item, the Fulper ceramic figurine embodied the essence of Mignonette, marrying art and fragrance in a celebration of beauty and craftsmanship.









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