Clandestine by Guy Laroche, launched in 1986 through a collaboration with L’Oréal, carries an air of mystery from its very name. The word “...

J'ai Ose by Guy Laroche: launched in 1977.  Created by Max Gavarry of IFF. J'ai Ose, name means "I Dare" in French, was...

When French fashion designer Guy Laroche launched Fidji in 1966, the name was no arbitrary choice. At the time, L’Oréal owned the Guy La...

Guy Laroche was born on July 16, 1923 near La Rochelle on France's Atlantic coast. Before he traveled to the USA, he worked briefly as ...