Vallee des Rois by Mira Takla c1988

In 1988, the fragrance "Vallee des Rois" by Mira Takla was launched at a time when the fragrance industry was experiencing a significant shift towards luxury and opulence. The 1980s were characterized by extravagant tastes and a fascination with historical and exotic themes, influenced by the era's broader cultural trends. During this period, there was a growing interest in reviving and romanticizing the past, particularly ancient civilizations. This fascination was reflected in various facets of fashion and design, including perfumery. The choice of a name like "Vallee des Rois" fit perfectly within this context, offering an air of exclusivity and historical grandeur that appealed to a market seeking sophistication and elegance.

The name "Vallee des Rois," which translates to "Valley of the Kings" in English, draws directly from the historical and mystical allure of ancient Egypt. The Valley of the Kings is renowned for its royal tombs and the treasures of the pharaohs, making it a symbol of majestic heritage and timeless beauty. By naming her fragrance "Vallee des Rois," Mira Takla tapped into the grandeur of ancient Egyptian royalty, suggesting a perfume that embodies the splendor and sacredness associated with that era. The choice of this name underscores the fragrance’s aim to evoke a sense of regal elegance and timeless allure.

"Vallee des Rois" would be an appropriate name for the perfume because it connotes luxury, mystery, and a connection to ancient royalty. The name suggests a fragrance that is not only sophisticated but also imbued with a sense of history and reverence. For the target audience, which likely included women who appreciated high-end, culturally rich products, the name would resonate deeply. These women would be drawn to the idea of a fragrance that symbolizes both ancient grandeur and personal elegance, and they would respond to it as an accessory that enhances their own sense of sophistication and allure.

The imagery evoked by "Vallee des Rois" includes the majestic landscapes of ancient Egypt, the grandeur of the royal tombs, and the rich history of pharaohs and their treasures. It conjures feelings of mystery, reverence, and timeless beauty. The name promises an olfactory journey through a world of luxury and historical splendor, aligning perfectly with the perfume's composition by IFF and its original name, Nephtys, after the ancient Egyptian goddess Nephthys. This connection to ancient mythology enhances the perfume's allure, making it a compelling choice for those who cherish both historical elegance and modern luxury.

The Inspiration:

Mira Takla, born in November 1937 in Cairo, came from a distinguished background. Her father was a prominent figure in Egyptian politics, serving as a respected member of the Egyptian Parliament and as a controller in the Ministry of Education for many years. This influential family background provided Takla with a strong foundation in both social and educational spheres.

Mira Takla's early education was completed at the English Mission School in Qubba Palace, Egypt, which was known for its rigorous academic standards and its emphasis on English language proficiency. This formative education equipped her with a solid academic base and a readiness for her future endeavors.

In November 1954, Takla and her mother embarked on a significant journey, traveling by ship from Egypt to New York. From there, they flew to California, where Takla was set to attend Palos Verdes College. However, their timing was such that Takla arrived too late for regular registration. Consequently, she spent the remainder of the semester auditing classes, allowing her to familiarize herself with the American academic system before officially enrolling as a regular student in the Spring of 1955.

A photograph from 1955 captures Takla during her college years. This image, which has been colorized for a more vivid representation, shows her as a poised and elegant young woman, reflective of her distinguished background and the promising future that lay ahead.

Photograph caption dated September 12, 1955 reads "Leaders of local civic organizations meet group of visiting

foreign students at barbecue lunch in Lancaster, CA. From left, background, are Harry Morrill, governor of District 160-B of

Rotary International; Herm Mohling, president of Lancaster Rotary; Bill Schafer, host and president of Antelope Valley Fair;

K. W. Beckwith, president of Palmdale Rotary, and Harry C. Gauger, of the Antelope Valley Shrine Club. Front, are Mira

Takla, student from Egypt; Antoine Fabre, Haiti, and Joung Won Baick, Korea."

In 1970, Mira Takla married Henry Stuart Taylor, a union that lasted until their divorce in September 1989. During their marriage, the couple had two children: Karima Ashley Taylor and Sharifa Naima Taylor. The birth of her children marked a significant chapter in Takla's life, blending her personal and professional pursuits with her role as a mother.

Following her divorce, Takla moved to England, where her career took on new dimensions. In 1991, she was appointed as the director of The British Egyptian Society, a position that allowed her to bridge her Egyptian heritage with her new life in the UK. Her role at the society involved fostering cultural exchanges and promoting the rich history and contributions of Egyptian culture to a broader audience. In addition to her directorial role, Takla worked as a business consultant and an Egyptologist, combining her expertise in these fields with her passion for her cultural heritage.

Her tenure with The British Egyptian Society spanned three decades, during which she made significant contributions to the organization and its mission. Takla's work in both business consulting and Egyptology further underscored her dedication to her heritage and her ability to navigate complex cultural and academic landscapes. In 2021, she resigned from her position as director, closing a pivotal chapter in her professional life while leaving behind a legacy of cultural and scholarly contributions.

While touring Egypt, Mira Takla was captivated by the ancient hieroglyphs carved into the walls of various temples. These inscriptions piqued her curiosity because they appeared to contain secret formulas for creating perfumes. Intrigued by the possibility of discovering ancient scent recipes, she sought the expertise of Danish Egyptologist Lise Manniche to help decipher the archaic texts. Manniche's expertise was crucial in translating these enigmatic inscriptions, which revealed detailed recipes etched into the walls of significant temples such as Edfu, Dendera, and Philae.

Among the most fascinating discoveries was kyphi, a renowned and sacred scent in ancient Egyptian culture. Kyphi was not only highly revered but also considered one of the holiest of ancient perfumes, often associated with religious rituals and offerings. The insights provided by Manniche offered Takla a rare glimpse into the aromatic practices of the ancient Egyptians, deepening her understanding of the cultural and spiritual significance of these ancient fragrances.

Lise Manniche, celebrated for her extensive knowledge of ancient Egypt, authored several influential books on the subject. Her acclaimed work, Sacred Luxuries: Fragrance, Aromatherapy and Cosmetics in Ancient Egypt, stands out as a comprehensive resource on the topic. In this book, Manniche details the three main categories of ingredients used by the Egyptians to create their perfumes: plants, including cardamom, cinnamon, saffron, and mint; gums and resins, such as myrrh and frankincense; and oils and fats, ranging from almond oil to ox fat. Sacred Luxuries is regarded as a seminal reference on ancient Egyptian fragrances, providing an in-depth exploration of the materials and methods used to produce the perfumes that were central to ancient Egyptian ritual and daily life. For anyone interested in the historical development of perfumery, this book is an essential addition to any library.

Enchanted by the ancient secrets she uncovered, Mira Takla decided to transform her fascination with ancient Egyptian perfumes into a tangible business venture. This led her to establish her own perfume company, Parfums Mira Takla, with the goal of recreating and modernizing some of the ancient fragrances she had studied. Her vision was to bring the mystique and luxury of ancient Egyptian scents to a contemporary audience, combining historical authenticity with modern sophistication.

The company’s headquarters was strategically located in Paris, a city renowned for its rich history in perfumery and its status as a global center for luxury and elegance. Specifically, Parfums Mira Takla was headquartered at 91 Rue du Faubourg Saint-Honoré, in the prestigious 8th arrondissement of Paris. This address is known for its exclusive boutiques and high-end establishments, making it an ideal location for a brand that sought to evoke the opulence of ancient Egyptian perfumery.

Established on May 25, 1990, the main office of Parfums Mira Takla served as the central hub for the company's administration and management. The location at 91 Rue du Faubourg Saint-Honoré became the epicenter of operations, overseeing the company's business activities, including the development, marketing, and distribution of its recreated ancient Egyptian perfumes. The choice of Paris for the headquarters reflected Takla's desire to align her brand with the city's legacy of luxury and refinement, ensuring that her products would be associated with both historical depth and contemporary elegance.

Mira Takla’s ambition to capture the essence of ancient Egyptian luxury in her perfume was fueled by a deep respect for her ancestral heritage. She envisioned creating a fragrance that would embody the opulence and sophistication of the pharaohs. Her goal was to translate the grandeur of ancient Egypt into a modern perfume, drawing from the rich olfactory traditions of her ancestors.

The perfume she developed, named Vallee des Rois, was a reflection of this vision. Takla highlighted that the fragrance was made up of 90% ingredients that date back to ancient Egypt. This substantial use of historically authentic components was crucial to the perfume's character, imbuing it with a distinct sensuality, richness, and opulence. By incorporating these age-old ingredients, Takla aimed to craft a scent that honored ancient traditions while providing a luxurious experience that appealed to contemporary sensibilities.

For Takla, Vallee des Rois was more than just a fragrance—it was a way to connect with and extend the legacy of the ancient Egyptians. She saw the perfume as a means of continuing their tradition of creating something extraordinary and offering it to the modern world. Through this creation, Takla sought to celebrate the genius and artistry of the pharaohs, enabling today’s consumers to experience and appreciate a luxurious essence that once epitomized the height of ancient Egyptian splendor.

The walls of what is known as the perfume "laboratory" at Edfu, though likely more of a storeroom than an actual production facility, are adorned with esoteric hieroglyphic formulas that reveal the complexity of ancient Egyptian perfumery. Among these inscriptions are recipes for various unguents and scented compounds used in rituals and daily life.

One notable recipe is for "Hekenu," a specialized acacia-based unguent intended for anointing the limbs and bodies of divine statues. This unguent held significant religious importance, as it was believed to imbue the statues with divine presence and protection. The use of acacia, a tree considered sacred in ancient Egypt, highlights the spiritual and ceremonial value placed on these perfumed substances.

Additionally, the inscriptions at Edfu include recipes for "Megalion" and "Metopium", both of which were popular scented unguents in the ancient world. "Megalion" was a sought-after fragrance known for its potent and enduring scent, while "Metopium" was distinguished by its rich, aromatic qualities. These unguents were used not only in religious ceremonies but also in daily grooming and personal care, reflecting the ancient Egyptians’ sophisticated approach to scent and its role in both spiritual and mundane contexts.

The presence of these hieroglyphic formulas provides a fascinating glimpse into the olfactory practices of ancient Egypt, revealing how fragrances were intricately woven into the fabric of their religious, cultural, and social life.

Researchers from the French University of Lyon, in collaboration with a technical team from the renowned cosmetics company L'Oréal, embarked on an ambitious project to uncover the secrets of ancient Egyptian perfumes. Utilizing advanced techniques such as gas chromatography and X-ray imaging of ancient cosmetic vessels, these researchers were able to decode the complex formulas used by the Egyptians. This included identifying the fat bases and various herbs, spices, and floral components that were integral to these ancient fragrances.

The breakthrough came when the ancient formulas were brought to Grasse, France, a city famed for its long-standing tradition in perfumery. Here, the fusion of historical knowledge with modern manufacturing techniques enabled the resurrection of these long-lost scents. The resulting perfume, crafted with meticulous care, was named "Nephtys" after an ancient Egyptian goddess.

Nephthys:

Nephthys, or Nebet-Het in ancient Egyptian, was an important deity in the Egyptian pantheon, revered as the sister of Isis and Osiris and the wife of Set. Her role in Egyptian mythology was multifaceted; she was associated with the night, mourning, and the protection of the dead. Nephthys was often depicted as a protective figure, helping to guard the deceased in their journey to the afterlife and assisting in funerary rites. Her presence was crucial in maintaining the balance between life and death, and she was seen as a guardian of the souls of the departed.

In ancient Egyptian religious practices, Nephthys held significant importance because she was believed to provide comfort and protection to the deceased. Her involvement in rituals related to death and burial made her a key figure in ensuring a safe passage to the afterlife, and her role was integral to the Egyptian understanding of life after death. Her association with mourning and protection further emphasized her role in the continuity of life and death, embodying both the sorrow and the solace of the afterlife.

The fragrance "Nephtys" by Mira Takla, named after this ancient goddess, was originally intended to evoke these qualities of protection, mystery, and reverence. The fragrance collection was called "Vallee des Rois," which translates to "Valley of the Kings" in French, a name that evokes the grandeur and historic richness of ancient Egypt, specifically the burial site of the pharaohs. Despite its original name, "Nephtys," the fragrance is commonly known today as "Vallee des Rois," reflecting the broader appeal of the collection's name and its connection to the luxurious and regal imagery associated with ancient Egypt.

Nephtys, whose name was chosen for its deep cultural and symbolic resonance, was associated with a range of significant concepts in ancient Egyptian belief. She was linked to mourning, the night and darkness, and had roles related to service in temples, childbirth, protection, magic, health, and embalming. She was the sister of Isis and Osiris and the companion of the deity Set, known for his martial and chaotic aspects. The choice of Nephtys as the name for the perfume underscores the connection between the ancient spiritual significance and the revived olfactory artistry, reflecting a profound respect for the historical and mystical heritage of ancient Egypt.

 

The press kit included the following letter:

"When is a fragrance more than a fragrance? When it is history, culture and poetry in a bottle. And not just one bottle, but three. 

For Nephtys is a new perfume whose secret lies in the combination of the arts of ancient Egypt and the arts of modern-day French perfumers. 

Named for a goddess, Nephtys was created by a cosmopolitan Egyptian woman, Mira Takla. Fluent in English, French and Arabic, daughter of an Egyptian MP and granddaughter of a bey, Mira now lives in London. 

Professionally she uses her knowledge of the two cultures - aggressive, capitalistic West and timeless, traditional Middle East - to help foreign investors establish a business presence in Egypt. Trust House Forte and the National Coal Board were amongst her many clients. 

With Nephtys, she turns the tables. Out of her passion for Egypt's splendour and her love of fine fragrance, Mira Takla now brings Egypt to the world. 

Four thousand years ago, jasmine, lily, coriander, incense and honey were among the essences used in Egyptian perfumes. They are used again today in Nephtys along with the finest essences known to the modern perfumers of Paris, including orange flowers, mimosa, rose and tuberose. 

The fragrance is best described as majestic, sensual and opulent - and so are the bottles. For the first time in the history of the fragrance industry one fragrance has three deluxe presentations. It is called the Collection Vallee des Rois. 

According to her mood and the occasion a woman can choose Nephtys Parfum in its haunting gold-collier bottle (available in 18kt gold by special order). Or Nephtys Eau de Parfum in its sensuous poitrine bottle. Or Nephtys Eau de Toilette in its dynamic carved column. 

Created by award-winning fragrance designer Serge Mansau, the bottles are not imitations of the pharaoh's treasures, but recreations of the spirit of this great civilization. A final touch of opulence: the glass, the boxes and even the fragrance itself are colored a shade between turquoise and lapis lazuli, a colour called Egyptian blue. Mystery, love and creation are the essence of Nephtys, perfume of the Vallee des Rois. Available at Harrods from Spring 1990.

 The Search for Nephtys Part I: A Quest to the Valley of the Kings

"It's not like designing a market-gap perfume. It is a re-creation of the opulence of ancient Egypt." A child of Egypt, Mira Takla had often visited temples and tombs of Luxor, Karnak and Thebes. A sophisticated woman of the world obsessed with her dream of a perfume perfume of Egypt, she returned. Now she walked in the Valley of the Kings to verify the knowledge gained in eight months of Egyptology research in the British Museum.  "Some 5000 years ago the Egyptians had art, architecture, engineering, trade, technology, religion, culture, poetry, cosmetics and perfume - achievements beyond any other civilisation. Much of it is still beyond anything we have today," Mira muses. "The ancient Egyptians excelled in decorative arts, as we see from the sculptured and painted tombs, from the exquisite artifacts of the pharaohs and their queens and nobles. The pharaohs - from whom I am descended - loved to adorn themselves." In her research Mira found many original formulae for fragrances with ingredients including spices, herbs, flowers and fruits. An added discovery,"They didn't have alcohol as we know it today, so they macerated the ingredients in sweet wine which added its own special quality.." The hieroglyph for scent, Mira learned, is Seti.

The Search for Nephtys: Part II: A Thousand Attempts

With the fragrance  timeless, yet contemporary - now vivid in her mind, Mira Takla went to today's capital of fragrance, Paris. Though a newcomer to the perfumer's art, Mira was "the nose: of Nephtys. "Scent being such an abstract," Mira says,"to transmit the feeling about it into reality is very difficult. But we succeeded." 

"It is like music. Before a note was committed to paper, the music was in Mozart's head. My fragrance was exactly the same. It existed before it was." Ninety percent of the ingredients of Nephtys are those used in the ancient Egyptian perfumed unguents, among them lilies, cardamom, nasturtium, coriander and honey. "Not that these are not used in perfumes today," Mira is quick to point out. But it is the way they are combined, and the added ten percent of essences discovered since dynastic times - rose, tuberose, mimosa and others - that makes Nephtys unrivalled among modern perfumes. 

"Nephtys is like a Mozart symphony,"Mira declares. "Strong, yet simple, elegant and extremely intellectual. As you wear it, it develops - violins, celli, flutes...every note superbly blended, orchestrated to perfection. Like a symphony, too, it reaches a climax."

It took more than one thousand trials before Mira found the fragrance experience she sought: Nephtys."

To introduce the luxurious fragrance, a specially crafted gift box was presented to members of the press, serving as a sophisticated introduction to the new scent. The box was created by the esteemed Maison Fournier and designed by the renowned designer Serge Mansau, known for his innovative and artistic packaging designs.

The gift box was an exemplar of opulence and attention to detail. It featured a booklet that provided an in-depth look at the perfume’s history and its inspiration drawn from ancient Egypt. The booklet was adorned with gilded embossed illustrations, adding a touch of elegance and historical allure to the presentation.

The lid of the box was particularly distinctive, designed to mimic the appearance of an archaeological dig. It featured a sand-like texture and was embossed with silhouettes of mummy beads, a shabti figure, and three bottles, enhancing the theme of ancient exploration and discovery. This meticulously crafted lid concealed the treasures within.

Beneath this elaborate lid, the box housed three fragrance bottles: a 30ml extrait, a 50ml eau de parfum (spray), and a 50ml eau de toilette (spray). Each bottle was neatly tucked into the box, ensuring that the presentation was as luxurious and thoughtfully designed as the perfume itself. This carefully curated gift box not only introduced the fragrance but also celebrated the rich cultural heritage and craftsmanship that inspired it.

A Tragic Launch:

The launch of Mira Takla’s new perfume, initially named Nephtys, was set to be a grand event held in 1990 at the luxurious Heliopolis Sheraton in Cairo, Egypt. This six-story hotel, located in the northeast of Cairo, was chosen to host the elaborate celebration, meticulously organized by PR party specialist Mercia Watkins of MW Publicity. The event aimed to impress with its scale and opulence, reflecting the perfume’s own luxurious nature.

Mira Takla invited 24 British beauty and fashion writers to experience a five-day adventure designed to showcase the allure of Egypt and the new fragrance. The itinerary included first-class airfare and luxury cruising down the Nile, allowing guests to visit ancient temples stretching from Luxor to Aswan. One of the most innovative aspects of the event was the special island in the Nile, which was transformed for the occasion. This island was adorned with white sand and transplanted bulrushes, and it was here that bottles of the perfume were to be buried, hidden from view until sunrise. The dramatic reveal of the perfume bottles was intended to evoke the mystique and grandeur of ancient Egypt.

The promotional extravaganza, which carried a staggering cost of $1.3 million, was set to culminate in a lavish banquet at the sumptuous Aida ballroom of the Marriott in Cairo. During this opulent dinner, guests were to be showered with gifts, including bottles of the perfume, making the launch not only a significant event in the world of fragrance but also an unforgettable experience celebrating the rich cultural heritage of Egypt.

Before the highly anticipated trip was set to commence, Mercia Watkins, the PR party specialist from MW Publicity, made a crucial reconnaissance journey to Egypt. Her mission was to ensure that every aspect of the planned adventure met the highest standards of comfort and safety for the distinguished guests.

Watkins’s visit focused on evaluating the luxury cruiser that would transport the guests down the Nile River. She meticulously assessed the quality of the accommodations, ensuring that the cruiser would provide a comfortable and enjoyable experience. Additionally, she scrutinized the quality of the food served onboard, ensuring that it met her stringent expectations for excellence and hygiene. Equally important was the safety of the bottled water, as it was essential to prevent any health issues during the cruise.

In her thorough preparation, Watkins also emphasized the importance of health and safety for the guests. She insisted on comprehensive vaccinations, including tetanus, polio, typhoid, and hepatitis, to safeguard against potential health risks. To protect the guests from the harsh sun, she recommended sunscreen, and she provided malaria tablets as a precautionary measure, given the region's potential health concerns. Watkins’s meticulous attention to these details was intended to ensure that the guests would enjoy a luxurious and trouble-free experience, reinforcing the grandeur of the perfume launch event.

Just four hours after checking into the Heliopolis Sheraton, a catastrophic incident unfolded that would drastically alter the course of the highly anticipated launch event. A fire erupted at the hotel's Nubian tent restaurant, where traditional Egyptian entertainment, including belly dancing, was being offered. The restaurant was housed in a tent positioned adjacent to the hotel's outer wall, designed to provide an authentic Arabic dining experience.

The source of the blaze was traced to a country-style clay bread oven, intended to create traditional Arabic dishes for the guests. Unfortunately, sparks from the oven ignited the cotton canvas ceiling of the tent. The situation was exacerbated by whipping desert winds, which gusted up to 25 mph. These strong winds quickly carried the flames towards the main hotel building, where around 1,000 guests and 300 staff members were inside.

The intensity of the fire was compounded when some guests, curious about the commotion, opened their windows. Driven by the fierce winds, sparks from the fire were blown directly into the rooms, igniting the interior and spreading the fire further into the building. The rapid spread of the flames led to a chaotic evacuation as guests and staff were forced to flee the hotel amidst the smoke and heat. The dramatic incident not only disrupted the grand event but also posed significant risks to the safety of all those present.

The disaster at the Heliopolis Sheraton quickly escalated from a localized fire to a full-blown conflagration. As the flames ravaged the Nubian tent restaurant, the wooden poles supporting the canvas canopy gave way, crashing through a glass pane that separated the restaurant from the hotel’s main lobby. This breach allowed the fire to breach the lobby, igniting the luxurious space in a matter of moments.

Inside the towering lobby, live palm trees and exotic colored birds added a touch of grandeur to the space, but they also contributed to the chaos. The birds, disturbed by the smoke and flames, flapped their wings frantically as they sought escape from the spreading inferno. The vibrant colors of the birds contrasted sharply with the encroaching flames, creating a surreal and tragic scene.

The fire’s rapid spread was devastating. The disco and reception areas, key features of the hotel's entertainment and guest services, were destroyed before the flames ultimately consumed the entire building. A receptionist from the hotel, who witnessed the events unfold, described the terrifying speed of the blaze: “I was at the counter when I saw smoke coming from the direction of the Nubian Tent. In just five minutes, the entire lobby area was afire. The flames spread very, very quickly.” This account underscores the ferocity of the fire and the swift destruction it wrought, leaving behind a scene of ruin and chaos.

A London-based journalist, Paula McWalters, recounted the harrowing moments of the fire at the Heliopolis Sheraton when she spoke to a writer from UPI. She described seeing flames shooting out of rooms below her through the window just minutes after returning from the bar. "There were flames shooting out of rooms on every floor of the hotel," said McWalters, who was clearly shaken by the chaos. “I still haven't found my friends.” Her account of the scene reflected both the immediate danger and the uncertainty faced by guests.

Despite the severity of the situation, McWalters noted the lack of emergency services initially. "There were no ambulances, but Egyptian people were brilliant," she said. “They took me and some others to hospital and gave us their clothes.” She also mentioned that one of her friends suffered bronchial damage from smoke inhalation but was not burned. McWalters further described the frantic scramble to escape, highlighting that although the fire exits were well-marked, the power outage forced guests to crawl in the dark. “One man broke his leg jumping out from the third floor. There were many others injured jumping out,” she added. The chaos was compounded by the distress of Egyptian Air crew members who were screaming hysterically due to the loss of people.

Marion Hume of The Sunday Times, another journalist present during the incident, reported a lack of proper fire safety measures. She noted that nobody she spoke to had heard a fire alarm, and no sprinkler systems were observed in operation. “Fire engines took about an hour to arrive,” Hume reported. Her wake-up call came from a fellow journalist who banged on her door, underscoring the disorganized response and lack of immediate fire safety protocols during the crisis. To read another survivor from the press junket's story, Anthea Gerrie, click here.

Unfortunately, the Heliopolis Sheraton lacked mandatory sprinkler systems and smoke detectors, despite being a five-star hotel. This absence of essential safety measures contributed to the scale of the disaster, which ultimately claimed 19 lives, including three members of the press party. In addition, 70 more guests were injured, suffering from burns, smoke inhalation, bruises, and broken bones incurred during frantic attempts to escape.

Guests who sustained minor injuries received first-aid treatments after being transferred to other hotels. However, the more severely injured were taken to nearby medical facilities for urgent care. Among these were the Heliopolis Hospital, the Palestine Red Crescent Hospital, and the Manchiet el-Bakry Hospital, all of which became temporary refuges for those suffering from the immediate effects of the fire.

The tragedy cast a pall over what was meant to be a glamorous and exciting promotional event for Mira Takla's new perfume. The inadequacies in the hotel’s fire safety systems were starkly highlighted by the speed at which the fire spread and the chaos that ensued as guests tried to flee. This disaster not only brought attention to the essential need for stringent safety regulations in hotels but also underscored the unpredictability and potential peril of large-scale promotional events.

The fire at the Heliopolis Sheraton caused the hotel's electrical systems to fail, rendering the elevators inoperable and forcing many guests to escape by shimmying down bedsheets tied together or leaping out of high windows. Amid the chaos, Mira Takla's daughter, Karima, was among the survivors who managed to escape the inferno. She, along with several others, crawled on their bellies through dark, smoke-filled corridors, feeling their way down stairs in a desperate bid for safety.

Despite the presence of more than 30 fire units, including some from the army, the fire continued to rage. The blaze, which broke out around 1 am, burned for nine hours, decimating much of the 630-room hotel. The entire ground floor, including its six restaurants, bar, shops, coffee shop, and lobby, was left in ruins. Observers described the aftermath as a haunting scene; the once luxurious hotel was reduced to a burnt-out, blackened, gutted shell. Eerily, bedsheets used for makeshift escapes still dangled from windowsills, stark reminders of the frantic efforts made by guests to flee the blaze.

The extensive damage and the tragic loss of life underscored the inadequacies in the hotel's fire safety measures and highlighted the dire consequences of such oversights. This disaster not only marred the launch event for Mira Takla's perfume but also served as a sobering reminder of the importance of rigorous safety standards in public accommodations.

The fire claimed the lives of three journalists: Janet Parker, 42, the editor of the trade journal Cosmetics International; Sally Tate-Gilder, 32, a writer for Expressions magazine; and Jackie Moore, 59, a freelance writer and contributor to the Observer. Their deaths added a tragic dimension to the already devastating event, underscoring the human cost of the disaster. These women were in Egypt to cover the launch of Mira Takla's perfume, which was meant to celebrate ancient Egyptian luxury and heritage. Instead, their lives were cut short in the blaze that engulfed the Heliopolis Sheraton.

The aftermath of the fire was equally catastrophic in terms of financial loss. Hundreds of thousands of pounds worth of possessions were lost as guests fled the inferno, leaving behind their belongings in their desperate bid for survival. Mira Takla's investment of more than $3 million in the perfume, intended to recreate an ancient Egyptian fragrance, also went up in smoke. The enormous financial and emotional toll of the disaster meant that the launch of the fragrance had to be indefinitely deferred, if not permanently canceled. The tragic loss of life, coupled with the extensive property damage and financial ruin, cast a long shadow over what was supposed to be a celebration of opulence and heritage, transforming it into a somber reminder of the fragility of life and the unpredictability of fate.

Despite the devastating events that delayed its initial launch, Mira Takla's perfume eventually went on sale. The exclusive fragrance, originally named Nephtys and later more commonly known as Vallee des Rois, found its way to a select audience. It was sold in only two prestigious locations: the perfume hall in Harrods department store in England and the Galeries Lafayette in Paris. These renowned retail giants, known for their luxurious offerings and discerning clientele, provided the perfect backdrop for the opulent and historically inspired fragrance.

At Harrods, the perfume hall is a destination in itself, attracting perfume connoisseurs and luxury shoppers from around the world. The exclusive availability of Vallee des Rois at Harrods emphasized its elite status and aligned with the store's reputation for offering only the finest products. Similarly, Galeries Lafayette in Paris, with its iconic glass dome and reputation as a fashion and luxury hub, provided an equally fitting venue for the perfume. Here, in the heart of the world's perfume capital, Vallee des Rois was showcased among other high-end fragrances, appealing to those who appreciate both history and luxury.

The decision to sell the perfume in these two locations highlighted the exclusivity and unique heritage of Vallee des Rois. By limiting its availability to these esteemed venues, Mira Takla ensured that the perfume retained an air of mystery and allure, much like the ancient Egyptian culture that inspired it. Despite the initial setbacks and the tragic circumstances surrounding its delayed launch, the perfume's presence in Harrods and Galeries Lafayette allowed it to reach a niche market, where its rich history and luxurious composition could be truly appreciated.

Fragrance Composition:

The perfume Nephtys, more commonly known as Vallee des Rois, was meticulously crafted to approximate the scent that ancient Egyptian pharaoh Cleopatra might have worn. The dedication to historical authenticity is evident in its composition, which contains 90% of ingredients that were actually used in Ancient Egypt. This commitment to using historically accurate components imbues the fragrance with a unique and deeply evocative character, transporting wearers back to the opulent and mysterious world of the pharaohs.

Nephtys (Vallee des Rois) is classified as a floral oriental fragrance for women, a category known for its rich and exotic scent profile. It is a fragrance that captures the essence of ancient Egypt's luxurious and sophisticated approach to perfumery. Its rich, multi-layered composition tells a story of beauty, power, and mystery, allowing modern wearers to experience a sensory connection to one of history's most fascinating and enchanting civilizations.

• Top notes: dried fruits, green notes, citruses, nasturtium, basil, Russian coriander
• Middle notes: honey, lily, Egyptian rose, Egyptian jasmine, Moroccan orange blossom, Grasse tuberose, ylang-ylang
• Base notes: ambergris, Tonkin musk, olibanum, benzoin, Grasse heliotrope, labdanum, patchouli, Mysore sandalwood, styrax, tonka bean, vanilla, vetiver, frankincense, oakmoss

Nephtys (Vallee des Rois) is a fragrance that exudes a heavy, velvety intensity. Its richness and depth are immediately apparent, making it a scent that leaves a lasting impression. Personally, I find it remarkably close to the original vintage formula of Christian Dior's Poison and Ozbek by Rifat Ozbek. Both perfumes share an ambrosial, fruity top note and a prominent blend of narcotic orange blossom and tuberose, which are also key features of Nephtys (Vallee des Rois).

In Nephtys (Vallee des Rois), the fruity top notes evoke a sweet mélange of plum, wild berries, and peach, which mirrors the fruity notes found in Poison. This similarity creates an initial impression that is both familiar and deeply nostalgic. The presence of tuberose, coriander, vanilla, sandalwood, vetiver, incense, honey, orange blossom, jasmine, heliotrope, and rose in both fragrances further cements their olfactory kinship. These shared notes contribute to a complex and intoxicating aroma that is both captivating and enduring.

Despite these similarities, Nephtys (Vallee des Rois) distinguishes itself with a more pronounced incense and exotic spice kick. This additional layer of complexity adds a luxurious dimension to the fragrance, making it feel even more opulent and rich. The smoky, resinous undertones combined with the exotic spices elevate the scent, giving it an air of mystery and allure that sets it apart from Poison.

The fragrance's intensity and longevity are noteworthy. It is a scent that lingers on the skin, creating a lasting aura that is both powerful and mesmerizing. The interplay of the fruity, floral, and spicy notes ensures that Nephtys (Vallee des Rois) remains dynamic and multifaceted throughout its wear. This complexity makes it a truly luxurious fragrance experience, one that transports the wearer to a world of ancient opulence and modern sophistication.

Scent Profile:

The perfume Nephtys (Vallee des Rois) opens with a vibrant and evocative burst, conjuring an image of a basket heaped with dried fruits and a dish of freshly sliced Italian citrus fruits. The glistening surfaces of these fruits reflect their bright effervescence, creating an immediate sense of freshness and vitality. This fruity opening is subtly tempered by the peppery bite of nasturtium and the verdant notes of basil, providing a harmonious balance. Russian coriander adds a further dimension, heightening the zestiness of the citrus and infusing the fragrance with an invigorating spark.

As the initial fruity notes settle, a warm, sweet aroma emerges, reminiscent of honey freshly drizzled from the comb over the fruits. This sweetness is complemented by the luxurious scent of a crystal vase brimming with an opulent bouquet. This bouquet blends the delicate Moroccan orange blossom with Egyptian jasmine and rose, alongside precious florals from Grasse, including the cherry-like heliotrope and the intoxicating tuberose. The floral heart is rounded out by the soft petals of ylang ylang and lily, creating a melodious and harmonious accord that enriches the fragrance's heart.

The middle notes of the perfume are then enveloped by smoky nuances from costly resins and monastic incense sourced from the horn of Africa and the Arabian coast. These smoky notes are underscored by the deep, rich scent of labdanum from Malta and the hardened tree sap of Omani frankincense trees, merging with drops of olibanum melting on a smoldering censer. This adds a mystical and ancient dimension to the fragrance, evoking the sacred rituals of the past.

As the scent continues to unfold, it transitions into a languorous, balsamic phase. Touches of vanilla, tonka bean, styrax, and benzoin marry together, creating a warm and enveloping base. This balsamic richness is anchored by genuine Mysore sandalwood and Indonesian patchouli, recalling the luxurious paisley shawls from India with their intricate and exotic designs. Earthy grass notes from Javan vetiver and Tyrolean oakmoss contribute powdery undertones, adding depth and complexity to the base.

The final echo of the perfume is a rich, long-lasting animalic base of ambergris and Tonkin musk, providing an undulating current of sensuality. This base note lingers on the skin, creating a deeply intimate and captivating finish. Nephtys (Vallee des Rois) is a fragrance that masterfully blends ancient and modern elements, creating a scent that is both timeless and contemporary, rich in history and full of luxurious depth.

Bottles:

Continuing the Egyptian theme, the design of the Nephtys (Vallee des Rois) perfume bottles is a testament to the meticulous attention to detail and historical reverence that Mira Takla infused into every aspect of the fragrance. The bottles, designed by the renowned Serge Mansau and crafted by Pochet et du Courval, embody the aesthetic grandeur and cultural richness of ancient Egypt.

The bottles themselves are a captivating shade of teal blue, a color that evokes the serene yet mysterious allure of the Nile River and the vibrant lapis lazuli jewelry favored by the pharaohs. This striking hue immediately draws the eye, suggesting both luxury and a connection to the natural elements revered in Egyptian culture.

Adorning the bottles are intricate motifs inspired by ancient Egyptian art and iconography. These designs include hieroglyphs, depictions of gods and goddesses, and symbolic patterns that echo the grandeur of the civilization that once ruled the Nile. The motifs are not merely decorative but serve as a bridge to the past, imbuing the modern fragrance with a sense of timeless elegance and historical depth.

The collaboration with Pochet et du Courval, a storied glassmaking company known for its exceptional craftsmanship, ensures that each bottle is not only a container for the perfume but also a work of art. The precision and skill involved in creating these bottles reflect the high standards and artisanal excellence that both Takla and her partners sought to achieve.

In essence, the bottles of Nephtys (Vallee des Rois) are a perfect fusion of historical homage and contemporary design, capturing the essence of ancient Egyptian luxury in a form that appeals to modern sensibilities. They stand as a testament to Takla's vision of creating a perfume that is as much about visual beauty and cultural heritage as it is about olfactory delight.

The fragrances of Nephtys (Vallee des Rois) are packaged in stunning turquoise blue boxes that extend the Egyptian theme with elegance and style. These boxes are printed with a repeating pattern of stylized lotus and papyrus plants, two iconic symbols from ancient Egyptian culture that are rich with meaning and history.

The turquoise blue hue of the boxes complements the teal blue bottles, creating a cohesive visual presentation that is both striking and harmonious. The choice of turquoise is not accidental; it is a color that signifies protection, health, and renewal in ancient Egyptian symbolism, enhancing the overall thematic resonance of the fragrance.

The stylized lotus and papyrus plants that adorn the packaging are meticulously designed to echo the aesthetic sensibilities of ancient Egyptian art. The lotus, a symbol of rebirth and purity, and the papyrus, representing life and eternity, are rendered in a way that is both modern and respectful of their ancient roots. The repeating pattern creates a sense of continuity and timelessness, much like the enduring legacy of Egyptian civilization itself.

The intricate detailing of the patterns and the high-quality printing reflect the same level of craftsmanship and attention to detail that is evident in the bottles themselves. The tactile experience of the packaging—smooth, glossy, and luxurious to the touch—further enhances the overall sensory journey that the fragrance promises.

These turquoise blue boxes are not just protective casings for the perfumes; they are an integral part of the storytelling. They set the stage for the fragrance inside, preparing the user for a sensory voyage to the opulent world of the pharaohs. The visual and tactile elements of the packaging work in concert with the olfactory experience to create a holistic celebration of ancient Egyptian luxury and sophistication.

In essence, the packaging of Nephtys (Vallee des Rois) is a masterful blend of historical homage and modern design. It encapsulates the fragrance's spirit, making it a true artifact of beauty that honors its ancient inspirations while appealing to contemporary tastes.

Egyptian Archaeology, 1991:

"A unique perfume at once combining the mystery and opulence of ancient Egypt with the chic elegance of an haute couture French perfume. Vallee des Rois is the creation of Mira Takla - sophisticated, intelligent, born and raised in Cairo.."

Parfum:

The footed demilune parfum flacons of Nephtys (Vallee des Rois) are a visual and tactile delight, adorned with a gilded metal collar embellished with painted jewels that evoke the opulence of ancient Egyptian adornments. These exquisite bottles are available in three sizes, each with its own distinct presence. The smallest, a 0.25 oz bottle, stands at 2.25 inches tall, perfect for a touch of luxury in a compact form. The medium-sized 0.5 oz bottle offers a balanced proportion, while the largest, a 1 oz bottle, stands at 3.5 inches tall, making a bold and elegant statement. The combination of the gilded metal collar, painted jewels, and the delicate yet sturdy design of the flacons captures the essence of ancient Egyptian artistry, ensuring that each bottle is not just a vessel for the fragrance but a collectible piece of art.

Eau de Parfum:

The elliptical bottle for the eau de parfum is a striking example of elegant design, encircled by a gilded belly chain that is printed directly onto the glass, adding a touch of opulence and refinement. This 1.7 oz Eau de Parfum Spray captures the essence of luxury, with its graceful shape and intricate detailing. In contrast, the smaller 7.5 ml Eau de Parfum Purse Spray is designed with a unique spiral shape, making it a charming and practical accessory for fragrance on the go. Both bottles reflect a sophisticated aesthetic, blending functionality with artistic flair, ensuring that the experience of wearing the perfume is as memorable as its scent.

Eau de Toilette:

The Eau de Toilette bottle is a sophisticated piece of design, meticulously molded to feature a stylized pattern of lotus and papyrus plants. This intricate detailing evokes the elegance and mystique of ancient Egypt. The bottle is crowned with a gilded metal frieze, adorned with stylized lotus blossoms, which adds a luxurious touch to its overall appearance. This design element enhances the bottle's visual appeal, making it not only a vessel for the fragrance but also a decorative object in its own right. With a capacity of 1.7 oz, this Eau de Toilette Spray combines both aesthetic beauty and practical use, reflecting the timeless allure of its contents.

The rarest bottle of all is the factice, an exquisite 9-inch tall display bottle designed solely for advertising purposes. Unlike the functional perfume bottles, this factice contained no actual fragrance but was filled with colored water to simulate the appearance of perfume. Its primary role was to serve as a visually striking promotional piece, showcasing the grandeur of the perfume's design. The factice was crafted with the same attention to detail as the real bottles, reflecting the opulence of the fragrance it represented, and adding a touch of exclusivity to its already prestigious collection.

Fate of the Fragrance:

The perfume, now discontinued, has an uncertain date for when it was last available. Its removal from the market reflects a shift in the company's product line or changes in consumer preferences over time. Despite its discontinuation, the fragrance remains a cherished memory for those who experienced its unique blend. The exact timing of its discontinuation is not clearly documented, leaving an air of mystery around its final days and contributing to its allure among collectors and enthusiasts.

https://core.ac.uk/download/pdf/13235969.pdf?repositoryId=520