Parfums de Choisy

Parfums de Choisy, the perfume company from Paris, indeed launched a small range of perfumes during the 1930s. Despite sharing a similar name with Choisy le Roy, the famous glassmakers, these two entities were distinct in their products and industries. Parfums de Choisy capitalized on Paris's reputation as a center for luxury and fashion, offering fragrances that likely reflected the trends and styles of the time. This period marked a vibrant era for French perfumery, with many houses competing to create distinctive scents that appealed to the fashionable elite.

Mori and Valmy Perfumes

Parfums Francais, Inc. of New York operated as an importing company specializing in French perfumery essences, which it blended domestically within the United States to optimize production costs. As part of its cost-effective strategy, the company procured surplus crystal perfume bottles from Baccarat, likely acquired at discounted wholesale prices due to their surplus status and potential discontinuation from production.

Under its umbrella, Parfums Francais managed several prominent French perfumery brands including Mori, Valmy, Parfums d'Anjou, Parfums de Choisy, and Parfums Odeon. Notably, each of these brands shared an identical logo design, possibly indicating a unified branding approach or a cohesive corporate identity across its diverse portfolio of perfumes.

The associated perfume brands shared the same perfumes. The repetition of these names across different brands suggests that Parfums Francais aimed to maximize the recognition and appeal of their popular fragrances by offering them under multiple brand names. This strategy could attract a wider customer base, tapping into various market segments while ensuring that well-received scents were accessible through different lines.

In summary, Parfums Francais, Inc. strategically imported and blended perfumery essences while leveraging surplus acquisitions and brand consolidation to establish a significant presence in the perfume industry during its operational period.