Music by Fabergé, introduced in 1971, was more than just a fragrance—it was a sensory metaphor, an olfactory expression of harmony, emotion, and rhythm. The choice of the name Music was deeply intentional. Derived from the Greek word mousikē, referring to the art inspired by the Muses, the word entered English centuries ago to describe the structured yet emotionally resonant world of melody and sound. In everyday pronunciation—MYOO-zik—the word flows easily, echoing the very qualities the fragrance hoped to embody: softness, elegance, intimacy, and expression.
The name Music evokes a rich tapestry of associations. Music is universal, stirring joy, melancholy, romance, and nostalgia. It moves the spirit, brings people together, and colors memories with invisible brushstrokes. Fabergé, known for its flair and cultural awareness, chose this theme to appeal to a woman’s emotional sensibilities, encouraging her to see fragrance as something to feel and not just wear. “Put on a little Music,” the advertising campaign suggested—casting the perfume as part of one's daily ensemble, as essential and personal as a favorite song.
Launched in the early 1970s, Music arrived during a transformative time in both culture and perfumery. The era, often characterized as the beginning of post-1960s introspection, was marked by shifting social norms, the women’s liberation movement, and a growing desire for personal authenticity. Fashion reflected this evolution. While bold prints and psychedelic patterns still echoed the late '60s, there was a distinct move toward fluid silhouettes, earth tones, natural fabrics, and more personalized style choices. Women were no longer dressing—or living—just to conform. They were choosing what resonated with them emotionally and philosophically.