Blondeau et Cie and the Legacy of "Vinolia": A History of Luxury Toiletries and Perfumes
Blondeau et Cie was a distinguished Anglo-French company established around 1885 by Dr. Eggleston Burrows and James Hill Hartridge. Originally centered on the manufacture of high-quality soaps, the firm quickly expanded its offerings to include luxurious perfumes and a refined line of toiletries marketed under the "Vinolia" name. Headquartered at Lever House on Victoria Embankment in London, Blondeau et Cie grew to become a respected name in the world of personal care. The "Vinolia" brand remained in production until approximately 1930, enjoying a reputation synonymous with elegance and quality throughout its lifespan.
Launched in 1888, the "Vinolia" brand was initially known for its premium soaps formulated for sensitive skin. These products rapidly gained favor among discerning consumers due to their exceptional quality, earning a place in the growing market for luxury toiletries. By 1892, the brand had expanded to include a comprehensive range of perfumes, skincare preparations, and toilet requisites, all produced and distributed under the Blondeau et Cie umbrella. The commitment to excellence in both product formulation and presentation solidified Vinolia’s standing in both domestic and international markets.
In 1898, the company underwent a structural reorganization for financial and familial considerations. It was converted into a private company and renamed Vinolia Company Limited, with a nominal capital of £100,000. Just one year later, in 1899, the company transitioned once again—this time becoming a public company. This shift allowed the firm to further scale its operations and meet increasing demand at home and abroad, reflecting the brand’s expanding prestige and global reach.
