Lauren by Ralph Lauren: launched in 1978. It was originally launched under the distribution of Warner/Lauren LTD.
Ralph Lauren: a class act, this purist. His fragrance called "Lauren" was presented in a stunning piece of imported lead crystal which made the $100 an ounce price tag somehow easier to accept. The designer, who used only natural fabrics and believed that fashion was always a function of lifestyle, created a floral fragrance that is fresh, crisp and clean.
