Fashion de Leonard c1970

Fashion de Leonard: launched in 1970. Created by Jeannine Mongin. In USA in 1971.

Dolce Vita by Christian Dior c1994

Dolce Vita by Christian Dior: created by Pierre Bourdon and Maurice Roger and launched in 1994.

Intoxication by D'Orsay c1938

In 1938, the world was on the brink of World War II, with the lingering effects of the Great Depression still palpable. This was a period marked by a desire for escapism and glamour amidst uncertainties and hardships. The fashion and beauty industries often responded to such times by offering products that promised a temporary reprieve from reality, allowing people to indulge in fantasies and pleasures. "Intoxication" by Parfums D'Orsay was launched during this era, embodying this very spirit of escapism and allure. Notably, this was also a few years after the end of Prohibition in the United States, a time when society was embracing newfound freedoms and celebrating the return of legal alcohol consumption, which added to the zeitgeist of indulgence and revelry.

Parfums D'Orsay choosing the name "Intoxication" for their perfume speaks volumes about the emotional and sensory experience they aimed to evoke. The word "intoxication" suggests a state of being overwhelmed by powerful feelings or sensations, often associated with love and passion. In connection with love, "intoxication" conveys the idea of being so deeply enamored and consumed by another person that one feels a heady, almost dizzying sense of euphoria. This is an apt metaphor for a fragrance, which has the power to evoke strong emotional responses and create lasting impressions. In the context of the post-Prohibition era, the name also hints at a liberated, joyous embrace of pleasure and indulgence.

"Intoxication" is an appropriate name for a perfume because it encapsulates the transformative and alluring nature of fragrances. Perfume can create an almost magical effect, enhancing one's presence and evoking deep-seated emotions and memories. A scent that claims to intoxicate suggests that it can captivate and enthrall, much like the feeling of falling in love or being swept away by a powerful emotion. The end of Prohibition had seen a resurgence in nightlife and social gatherings, where people sought to enjoy themselves freely, and a perfume named "Intoxication" would perfectly complement this atmosphere of revelry.

In the context of perfumery, "Intoxication" relates to the concept of creating a compelling and irresistible fragrance. Perfumers aim to craft scents that can evoke strong, almost addictive responses. The name implies that the perfume has a potent and unforgettable quality, designed to leave a lasting impression on those who encounter it.

"Intoxication, the champagne fragrance that whispers 'Someone lovely has just passed by' wearing Intoxication".

Diorling by Christian Dior c1963

Diorling by Christian Dior: created by Paul Vacher and launched in 1963. The name Diorling was a play on Darling. Christian Dior adored all things British and this was his take on how the upper classes pronounced Darling.

Tendre Poison by Christian Dior c1994

Tendre Poison was created by Edouard Flechier in 1994. The bottle design is the work of Veronique Monod.

Safari by Ralph Lauren c1989

Safari by Ralph Lauren, first launched in 1989 in association with Cosmair, Inc.(division of L'Oreal), was inspired by the exotic African safari.

Tresor by Lancome c1952

Trésor by Lancôme: launched in 1952. The name means "Treasure" in French.

Dioressence by Christian Dior c1979

Dioressence by Christian Dior: created by Guy Robert and launched in 1969.

Dioressence was first available as a bath oil concentrate, to help condition and perfume the skin. In the same year, it was also available as body lotion, cologne spray concentre and eau parfumee spray (an eau de parfum), followed by friction lotion, foaming milk bath and hand soap. These items were sold from 1969 til 1975.

From 1979 onward, the fragrance was available in parfum, eau de toilette, body lotion, dusting powder, hand soap, talc, body cream, bath gel, solid perfume,

In 1982, the Dioressence Esprit de Parfum was introduced.

Hypnotic Poison by Christian Dior c1998

Hypnotic Poison by Christian Dior: launched in 1998. Created by Annick Menardo.

Dune by Christian Dior c1991

Dune by Christian Dior: created by Jean-Louis Sieuzac, Dominique Ropion and Nejla Bsiri-Barbir under the guidance of Maurice Roger and was launched in 1991 (in USA in 1992).

Jungle Gardenia by Tuvache c1932

Jungle Gardénia (Original) by Tuvache was launched in 1932, relaunched in 1957.

Fame by Corday c1946

In the post-war era of the mid-1940s, launching a perfume like "Fame" by Corday would have evoked a poignant mix of sensuality, romance, and intimacy amidst a backdrop of recovery and rebuilding. The end of World War II marked a period of rejuvenation and optimism, where people sought to embrace joy and pleasure after years of hardship and sacrifice. The name "Fame" itself carries connotations of glamour, allure, and the allure of the spotlight.

During this time, Hollywood was at its peak, with stars like Ingrid Bergman, Rita Hayworth, and Humphrey Bogart captivating audiences worldwide. Actresses and actors were not just entertainers but symbols of style and sophistication, embodying a sense of elegance and allure. The stage and radio also played significant roles in shaping cultural norms and defining societal expectations of beauty and allure.

Choosing the name "Fame" for a perfume would have been highly appropriate in this context. It speaks to the desire for recognition, admiration, and the aspiration to be remembered or celebrated. Blanche Arvoy, the creator, likely chose this name to evoke the essence of celebrity and allure, aiming to empower women with a fragrance that encapsulates glamour and sophistication.

Orgia by Myrurgia c1922

In 1922, when Myrurgia launched their perfume "Orgia," Spain was experiencing a vibrant cultural period known as the "Silver Age." This era was characterized by a blossoming of arts, literature, and cinema, marked by a fascination with sensuality, passion, and romanticism. Films of the time often explored themes of love, desire, and the allure of the exotic, resonating with the flamboyant and expressive nature of the period.

The choice of the name "Orgia" by Myrurgia seems deliberate and reflective of the cultural milieu. In Spanish, "Orgia," pronounced "or-hee-ah," traditionally refers to a lavish celebration or revelry, often associated with excess and indulgence. However, its connotation can also suggest a profusion of beauty and sensory delights, aligning perfectly with the perfume's purported essence of "many flowers, many lights, many loves."

For women of the 1920s, a perfume named "Orgia" would likely evoke images of passion, romance, and an exotic allure. In a time when societal norms were loosening and women were increasingly asserting their independence, a fragrance promising such extravagance and allure would likely resonate deeply.

Arpege by Lanvin c1927

Arpège by Lanvin, launched in 1927, is one of the house's most iconic perfumes, created by André Fraysse and Paul Vacher. Its name, "Arpège," is drawn from the musical term "arpeggio," a sequence of notes played in quick succession rather than simultaneously. This reference to music was a personal tribute from Jeanne Lanvin to her only daughter, Marie-Blanche, who was a talented pianist. The name "Arpège" originates from French, and it resonates with imagery of elegance, grace, and harmony—qualities that embody both music and the fragrance itself.

The word "Arpège" evokes a sense of movement and rhythm. In a musical context, an arpeggio is a fluid, ascending or descending cascade of notes, creating a sense of flow and beauty. Translating this into a scent, "Arpège" suggests a perfume that unfolds in layers, with notes that rise and intertwine, much like the notes of a musical composition. The fragrance would be interpreted as sophisticated, delicate, yet dynamic—a melody of floral and aldehydic notes that harmonize to form an intricate and balanced whole.

Women in the 1920s would have related to a perfume named "Arpège" as something sophisticated and refined, likely associating it with the elegance of the modern, artistic woman. The Roaring Twenties were marked by a period of social and cultural transformation, with women embracing new freedoms, from fashion to lifestyle. They were stepping into public life more prominently, and a fragrance like Arpège would have appealed to their desire for luxury and individuality. The name itself, with its musical connotations, would have attracted women who appreciated art and refinement, as music and culture were highly regarded during this period.

At the time of its launch, the perfume landscape was rich with innovation. Chanel No. 5, launched in 1921, had introduced aldehydic florals into the mainstream, setting a trend for modern, abstract fragrances. However, Arpège distinguished itself through its complex, highly layered structure, composed of over 60 natural ingredients. It was classified as a floral aldehyde, much like its contemporaries, but with a softer, more romantic floral heart, emphasizing jasmine, rose, and lily of the valley. The use of aldehydes added a sparkling brightness to the bouquet, making the scent feel modern yet timeless.

The era saw the rise of opulent, multi-faceted fragrances that mirrored the complexity of the evolving social landscape. While Arpège followed certain trends, such as the use of aldehydes and florals, it was unique for its depth and sophistication, reflecting Jeanne Lanvin’s dedication to craftsmanship and artistry. It was a fragrance that stood for luxury, grace, and emotional expression, much like the music its name was drawn from.

Intimate by Revlon c1955

Intimate by Revlon: launched in 1955, created by IFF.

Scandal by Lanvin c1931

Scandal by Lanvin, launched in 1931, emerged during a dynamic period in the perfume industry. This era saw the rise of bold, complex fragrances that reflected the changing social and cultural landscapes. The 1920s and early 1930s were marked by the aftermath of World War I, the rise of the Art Deco movement, and a burgeoning sense of modernity and freedom. Perfumes of this time, such as Chanel No. 5 (1921) and Guerlain's Shalimar (1925), often pushed the boundaries of traditional perfumery with innovative compositions and daring names.

Scandal, classified as a spicy, leather chypre fragrance, distinguished itself with its rich, mossy sandalwood base. While many fragrances of the time embraced floral and aldehydic notes, Scandal's bold combination of spice, leather, and chypre elements set it apart. The fragrance was both luxurious and provocative, capturing the spirit of an era that celebrated both opulence and rebellion. The inclusion of leather notes, in particular, added a daring, sensual edge that resonated with the increasingly liberated and adventurous women of the early 1930s.

The choice of the name "Scandal" by Parfums Lanvin was a masterstroke in marketing and branding. The word "scandal" itself, derived from the Latin "scandalum," meaning a cause of offense or stumbling block, immediately evokes notions of controversy, intrigue, and allure. In the context of a perfume, "Scandal" suggested a fragrance that was unapologetically bold and captivating, designed to turn heads and provoke strong reactions. The name implied a break from convention, an invitation to embrace one's inner audacity and charm.

Women in the 1930s, navigating a world that was increasingly modern and dynamic, would likely have been drawn to the daring promise of a perfume named Scandal. This was a time when women were becoming more independent, exploring new social freedoms, and challenging traditional norms. Scandal, with its rich, spicy, and leather notes, would have been perceived as a symbol of empowerment and sophistication. It offered an olfactory expression of confidence and allure, perfect for the modern woman who was unafraid to make a statement.

Nilang de Lalique c1995

Nilang by Lalique: launched in 1995. Created by Gerard Anthony. The name refers to Nilang Lake in India.

Norell by Norell c1968

Norell by Norell: launched in 1968 in association with Revlon. Created by Josephine Catapano.

Lutece by Houbigant c1984

Lutece by Houbigant: launched in 1984. Apparently, "Lutece" was the old name for the city of Paris.

Zibeline by Weil c1927

In 1927, Marcel Weil of Les Fourrures Weil created Parfums Weil with their advertisements of “perfumes for furs”. These were based on a direct request from a regular client for a perfume suitable for wearing on furs. These were their first commercial perfumes that were advertised would guarantee not to harm the furs.

In 1928 the four perfumes inspired by fur themes were launched: Chinchilla Royal, Hermine (ermine), Une Fleur pour Fourrure (A Flower for Furs) and Zibeline (Sable) were favorites from the start. All of these perfumes were created by Claude Fraysse.

c1928