Launched in 1973, Miss Zadig by Emilio Pucci emerged at a time of profound cultural transformation, both in fashion and in fragrance. Its name, Miss Zadig, is curious and enigmaticâalmost poetic in its mystery. The word Zadig is most closely associated with Voltaireâs 1747 philosophical novella Zadig ou la DestinĂ©e (Zadig, or The Book of Fate), written in French. The name Zadig is pronounced ZAH-deeg [zaËdiÉĄ] and is believed to derive from the Arabic word áčŁÄdiq, meaning âtruthfulâ or âjust.â In Voltaireâs story, Zadig is a noble, intellectual, and inquisitive man who seeks truth, virtue, and enlightenment through trial and journey. The use of Miss paired with Zadig feminizes this literary character, transforming the idea into an embodiment of a modern, questioning womanâspirited, curious, worldly, and wise. It's a name that evokes both Eastern mystique and European intellect.
To name a perfume Miss Zadig in 1973 was bold and avant-garde. This was the height of the post-1960s counterculture movement, when society was moving away from rigid conventions toward individuality, spirituality, and sensuality. The early 1970s were marked by rebellion against conformity, a renewed interest in Eastern philosophies, and an embrace of bohemian aesthetics. Women were redefining femininityânot simply in terms of liberation, but also in expressing identity through style, scent, and lifestyle. Fashion itself was embracing ethnic prints, flowing silhouettes, and global influencesâPucciâs signature psychedelic patterns fit perfectly into this mood, blending Italian luxury with jet-set eclecticism.
In this cultural atmosphere, a perfume like Miss Zadig would have resonated with the adventurous, well-traveled womanâsomeone who was both introspective and free-spirited. The name alone may have evoked images of incense-filled bazaars, embroidered kaftans, and long afternoons in art-filled salons. It suggests a woman who isn't just wearing a perfume, but channeling a persona: mysterious, intelligent, and sensually aloof.
