Dark Brilliance by Lentheric c1946

Dark Brilliance by Lentheric: launched in 1946.

Elgin American Beauty Compacts, Cigarette Cases & Lighters c1951 Advertisement

Elgin American Beauty Compacts, cigarette cases and lighters shown in an advertisement in a from a 1951 General American Co. catalog.

Intimate by Revlon c1955

Intimate by Revlon: launched in 1955, created by IFF.

Elgin American Beauty c1951 Advertisement #2

Striking full color advertisements for Elgin compacts from a 1951 General American Co. catalog.

Elgin American Beauty Dresser Sets c1951 Advertisement

Striking full color advertisements for Elgin American Beauty dresser sets from a 1951 General American Co. catalog.

Gold Satin by Angelique c1950

Launched in 1950, Gold Satin by Angelique was a tribute to the richness and allure of feminine glamour. The name "Gold Satin" immediately evokes imagery of luxury and refinement—a shimmering, luminous fabric that captures the light in soft, fluid ripples. It suggests warmth, opulence, and sophistication, conjuring visions of gilded evening gowns, golden sunsets, and the radiant glow of confidence. Angelique's choice of this evocative name reflected not only the richness of the fragrance but also its intended embodiment of a bold, sensuous woman unafraid to shine.

The year 1950 marked the beginning of a new decade, a time often referred to as the Golden Age of Glamour. The post-war optimism of the late 1940s had given rise to an era of indulgence and style, epitomized by the rise of haute couture and Hollywood's influence on beauty and fashion. Women sought to reclaim their femininity and elegance, embracing structured silhouettes, luxurious fabrics, and perfectly coiffed hairstyles. Evening gowns made of satin, silk, and velvet became symbols of sophistication, and the allure of gold as a color and concept resonated deeply during this time.

Gold Satin, a spicy floral chypre fragrance, captured the essence of this glamorous period. Described as heady and sensuous, it was a bold and confident scent, suggested particularly for redheads—a demographic often celebrated for their fiery, striking beauty. This specific marketing touch hinted at the individuality and vivaciousness the perfume sought to embody. For women of the time, Gold Satin would have been a fragrance to wear when making a statement, whether at a formal gala or an intimate evening gathering.

Detchema by Revillon c1953

Launched in 1953, Detchéma by Revillon captures a moment in time where exoticism, luxury, and a fascination with the mysticism of the East were at their height. The name Detchéma is derived from Tibetan lore, specifically the sorceress of joy. In Tibetan, "Detchéma" (pronounced "deh-chay-ma") evokes an image of an enchanting figure, a mystical being associated with delight and bliss. The name itself conjures notions of happiness, allure, and an otherworldly presence, drawing on the spiritual and magical connotations often linked to Tibetan culture during the mid-20th century. The association with joy and sorcery aligns well with the perfume's opulent and intoxicating character, inviting wearers into a world of sensory indulgence. The idea of a "sorceress of joy" would appeal to a post-war generation that was looking to escape from the austerity and hardship of the past, seeking comfort, pleasure, and luxury in the form of new, exotic experiences.

The early 1950s, when Detchéma was launched, was a time of transformation in fashion and culture. Post-World War II, the world was rebuilding, and in the West, this period saw the emergence of a new optimism and a desire for escapism. The period is often referred to as the "Golden Age of Perfume," with the perfume industry experiencing a boom fueled by increased wealth, consumerism, and a yearning for indulgence. In fashion, the New Look, popularized by Christian Dior, dominated, with its emphasis on femininity, opulence, and elegance. The 1950s was also the peak of fur-wearing, a symbol of wealth and luxury, which ties directly into Detchéma's creation. Fur was not just a fashion statement but a reflection of status, and perfume for furs became a niche market. Perfumes like Detchéma were designed to complement fur, masking the natural odor of the animal pelts and leaving behind a fragrant trace that was as luxurious as the fur itself. Women of the 1950s, especially those who could afford such extravagant items, would have related to Detchéma as a symbol of both mystique and indulgence, elevating their fur and the very essence of their glamour.

White Mist by Countess Maritza c1950

White Mist was launched in 1950 by Countess Maritza.

Blue Waltz by Joubert c1920

Blue Waltz, this endearing perfume from the past was created by either Joubert et Cie or Jolind Inc. around 1920.