Mistigri by Jacques Griffe, launched in 1953, is a fragrance that carries with it a name rich in cultural and emotional significance. The word "Mistigri" is French and is often associated with the image of a mischievous, playful cat. The term originates from the French language, where "Mistigri" or "Mistou" is a colloquial name for a cat, particularly one that is endearing, cunning, or even a little mysterious. The name has been used in French literature and popular culture, sometimes as a character name, depicting a creature or a person with a playful yet elusive nature. The name "Mistigri" carries dual meanings in French, referring both to a cat and to the "Jack of Clubs" in a deck of cards.
Jacques Griffe's choice of the name Mistigri for his 1953 fragrance suggests a deliberate evocation of these characteristics. The image of a cat, with its grace, mystery, and playful unpredictability, aligns with the nature of the fragrance itself—a spicy green composition designed for women. The fragrance likely intended to capture a sense of feminine allure that is both captivating and a little enigmatic, much like a cat that one cannot fully understand or predict. The name "Mistigri" would evoke feelings of intrigue, charm, and subtle seduction, making it a fitting and unique name for a perfume.
The choice of such a name also aligns with the broader context of the early 1950s, a time when the world was emerging from the austerity of the post-war period and beginning to embrace a new sense of glamour, sophistication, and freedom. The 1950s saw the rise of more adventurous and bold fragrances, as women sought to express themselves in ways that had been restrained during the war years. Mistigri, with its spicy green notes, would have stood out as a unique and daring choice, offering something different from the more traditional floral or powdery scents that had dominated earlier decades.
In the context of other fragrances on the market at the time, Mistigri could be seen as both aligning with and diverging from the trends. The early 1950s was a period marked by a growing interest in more complex, multi-dimensional fragrances that combined floral notes with deeper, spicier, or woodier accords. Mistigri fits this trend with its spicy green composition, yet the specific blend of notes and the playful, feline-inspired name set it apart as a distinctive offering. While many fragrances of the era aimed to evoke a sense of classic elegance, Mistigri might have appealed to women who wanted to express a more playful, independent, and slightly mysterious side of their personality.
