Blue Waltz by Joubert c1920

Blue Waltz, this endearing perfume from the past was created by either Joubert et Cie or Jolind Inc. around 1920.

It was also a line of toiletry products that included talcum powder, face powder, face powder compact, brilliantine for the hair, facial cream and the parfum and toilet waters respectively, later a sachet powder was introduced.

Bottles:

The perfume was originally launched in a rectangular shaped bottle with a fancy floral engraved square stopper with a long dauber. The Art Deco labels will date your piece to the 1920s-1930s.

 Common Sense Drug Store Advertising, 1921:

"Take this idea for instance: A well known perfume and perfume products had an international sale. The advertising department had a waltz written named for the perfume and copies were sent to the retailers. The live druggist saw his opportunity, arranged for display of the perfume at a special counter, rented a piano and had the waltz played at intervals during the day by an attractive girl. 

Think of a piano in a drugstore! Think of the novelty of the thing! The waltz was given free and you can imagine the increase in the sale of the perfume and its products. 

The newspaper’s story of this famous waltz perfume was a delicate morsel to the keen advertiser and you can easily understand that it was thoroughly taken advantage of. It made good reading for the public." 

Motion Picture, 1930:

"The rare enchantment of "BLUE WALTZ" perfume gave her a strange, thrilling power of attraction—a new personality mat drew admiration and friends as never before! You, too, may have this delightful experience!"

It was a very popular fragrance during the 1940s-1950s and could be purchased very inexpensively at the five and dime stores along with Evening in Paris and Tangee lipstick.

Today’s Blue Waltz is a sweet and spicy concentrated cologne and the same as the one you once dabbed behind your ears as a teen. Blue Waltz still evokes fond memories of high school sweethearts, proms, birthday presents and bopping to the jukebox.

Blue Waltz Perfume supposedly has the same original formulation as it was decades ago. The product is packaged in its nostalgic 5/8 oz heart shaped bottle that started in the 1940s and topped off with its signature blue rosebud cap. If you find perfume, brilliantine, face powder or talcum powder with the plaid design its from the 1940s.

Today’s formulation lists these ingredients: Alcohol Denat, Water (Aqua), Fragrance (Parfum), Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Coumarin, Limonene, Geraniol, Hexylcinnamal, Hydroxycitronellal, Linalool, Evernia Furfuracea Extract (Treemoss), Silica, Brown 1 (CI 20170), Green 5 (CI 61570)

Why not share your memories of Blue Waltz here.