Colgate Perfumes

Colgate & Co. was located at 55 John Street New York. Established 1806. Richard M. Colgate, Gilbert Colgate, Sidney M. Colgate, Austen Colgate.

Key Dates:

• 1806: Company is founded by William Colgate in New York to make starch, soap, and candles.
• 1857: After founder's death, company becomes known as Colgate & Company.
• 1873: Toothpaste is first marketed.
• 1896: Collapsible tubes for toothpaste are introduced.
• 1898: B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap.
• 1910: Colgate moves from original location to Jersey City, New Jersey.
• 1926: Palmolive merges with Peet Brothers, creating Palmolive-Peet Company.
• 1928: Colgate and Palmolive-Peet merge, forming Colgate-Palmolive-Peet Company.
• 1947: Fab detergent and Ajax cleanser are introduced.
• 1953: Company changes its name to Colgate-Palmolive Company.
• 1956: Corporate headquarters shifts back to New York.
• 1966: Palmolive dishwashing liquid is introduced.
• 1967: Sales top $1 billion.
• 1968: Colgate toothpaste is reformulated with fluoride; Ultra Brite is introduced.
• 1976: Hill's Pet Products is purchased.
• 1987: The Softsoap brand of liquid soap is acquired.
• 1992: The Mennen Company is acquired; Total toothpaste is introduced overseas.
• 1995: Latin American firm Kolynos Oral Care is acquired; Colgate-Palmolive undergoes major restructuring.
• 1997: Total toothpaste is launched in the United States; Colgate takes lead in domestic toothpaste market.
• 2004: Company acquires European oral care firm GABA Holding AG; major restructuring is launched.

Colgate Company of Jersey City, NJ from 1879 to 1959.

Colgate & Company had been a pioneer in establishing international operations, creating a Canadian subsidiary in 1913 and one in France in 1920. In the early 1920s the firm expanded into Australia, the United Kingdom, Germany, and Mexico. Colgate or its successor firm next created subsidiaries in the Philippines, Brazil, Argentina, and South Africa in the late 1920s. In 1937 the company moved into India and by the end of the 1940s had operations in most of South America. By 1939 Colgate-Palmolive-Peet's sales hit $100 million.

Richard D. Young Perfumery Co.

The Richard D. Young Perfumery Co. was located at 351 Broadway New York City, another address was listed at 100 William Street New York City.

Flair by Yardley c1952

Flair by Yardley: launched in 1952. First created by Yardley, then traded to Lentheric in 1964. Since 1999, it has been distributed by Mayfair Perfumes.

Reve D'Or by LT Piver c1889

Reve D’Or by LT Piver was originally launched in 1889 as a woman’s cologne.

Its French name translates as “dream of gold” or "Golden Dreams" and was named after the particular breed of roses with butterscotch and cream petals.

In 1905 it was slightly reformulated and incorporated methyl aldehyde to give it a sparkling top note. The parfum extrait was reformulated in 1926 by Louis Armingeat.

Early American Old Spice for Women by Shulton c1937

Most of us know the famous men’s fragrance Old Spice, but very few know that this was originally intended for women to wear. It was launched under the name Early American Old Spice in 1937 by Shulton.

Parfums Charbert

Parfums Charbert, Inc., was a New York-based company located at 730 5th Avenue. The firm was established in 1933 by William Gaxton, Charles Einfield, and Herbert Harris, under the name Parfums Charbert. The company's focus was on creating perfumes and cosmetics tailored to the American middle market, offering products that combined accessible luxury with affordability.

The name "Charbert" is believed to have originated as a blend of the names Charles Einfield and Herbert Harris, with "Char" derived from Charles and "Bert" from Herbert. This naming approach highlighted the partnership and personal connection between the founders, which was a common branding strategy during that era.

Charbert's products reflected the growing demand for elegant and fashionable cosmetics that resonated with the aspirations of middle-class American consumers. Positioned as a domestic alternative to European luxury brands, Parfums Charbert played a significant role in the American beauty industry during the mid-20th century.

Dermay Perfumers, Inc

Dermay Perfumers Inc. was an American company established in 1924 by Jerome "Jerry" E. Baum at 347 Fifth Avenue, New York City. Specializing in a diverse range of personal care products, Dermay sold bath salts, perfumes, creams, toilet waters, face powder, talcum, bath and dusting powders, manicure sets, and soaps. The name Dermay was officially filed for trademark in 1924, solidifying its brand identity. Jerome Baum served as the president, secretary, and director of the company, playing a pivotal role in its operations and development.

Escapade by Shulton c1954

Escapade was launched by Shulton in 1954. It's manufacturer's promised that it would "shake your world a little."

Teak by Shulton c1965

Teak was launched in 1965 by Shulton.

White Mist by Countess Maritza c1950

White Mist was launched in 1950 by Countess Maritza.

Black Magic by Bombi c1945

Black Magic by The House of Bombi, New York perfume distributor: launched in 1945. This has been discontinued since the 1960s.

Wild Meadow by Shulton c1971

Wild Meadow by Shulton was launched in 1971. It was marketed towards young women.

Butterfly Blue by Shulton c1971

Butterfly Blue by Shulton: launched in 1971. Introduced as an aerosol spray cologne.