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Welcome to my unique perfume blog! Here, you'll find detailed, encyclopedic entries about perfumes and companies, complete with facts and photos for easy research. This site is not affiliated with any perfume companies; it's a reference source for collectors and enthusiasts who cherish classic fragrances. My goal is to highlight beloved, discontinued classics and show current brand owners the demand for their revival. Your input is invaluable! Please share why you liked a fragrance, describe its scent, the time period you wore it, any memorable occasions, or what it reminded you of. Did a relative wear it, or did you like the bottle design? Your stories might catch the attention of brand representatives. I regularly update posts with new information and corrections. Your contributions help keep my entries accurate and comprehensive. Please comment and share any additional information you have. Together, we can keep the legacy of classic perfumes alive!
Showing posts with label Charbert perfume. Show all posts
Showing posts with label Charbert perfume. Show all posts

Saturday, January 18, 2014

Parfums Charbert

Parfums Charbert, Inc., was a New York-based company located at 730 5th Avenue. The firm was established in 1933 by William Gaxton, Charles Einfield, and Herbert Harris, under the name Parfums Charbert. The company's focus was on creating perfumes and cosmetics tailored to the American middle market, offering products that combined accessible luxury with affordability.

The name "Charbert" is believed to have originated as a blend of the names Charles Einfield and Herbert Harris, with "Char" derived from Charles and "Bert" from Herbert. This naming approach highlighted the partnership and personal connection between the founders, which was a common branding strategy during that era.

Charbert's products reflected the growing demand for elegant and fashionable cosmetics that resonated with the aspirations of middle-class American consumers. Positioned as a domestic alternative to European luxury brands, Parfums Charbert played a significant role in the American beauty industry during the mid-20th century.



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