New Horizons by Ciro c1941

 New Horizons by Ciro: launched in 1941. Created to uplift the spirits of American women during World War II, to remind them that "New Horizons" were just around the corner.

 

Fragrance Composition:

So what does it smell like?

• Top notes; aldehydes, lily of the valley, carnation
• Middle notes: violet, heliotrope, jasmine, Bulgarian rose
• Base notes: orris, vetiver, amber, vanilla, musk and sandalwood

The Lincoln Star, 1942:

"Maybe this won't interest the readers, but the fragrance on the handkerchief is Ciro's New Horizons. Poor Ciro, he was a captain in the French army and was killed in a battle shortly before the fall of France. Some of the members of his firm succeeded in reaching New York with a large shipment of the lovely flower oils and business is being conducted from that city for awhile at least, so a lady who conducts a lovely little perfume shop in St Louis told me. She said another French firm succeeded in getting over four million dollars worth of the rare oils over to New York just in the neck of time."

Bottles:

The parfum was presented in a curved trapezoidal shaped clear glass bottle topped with a stylized eagle with outstretched arms as the stopper. Known as the "eagle" flacon, this bottle came in five sizes:

• 1 3/4" tall = 1/4 oz Parfum
• 2-1/4" tall  = 1/2 oz Parfum
• 2-3/4" tall = 1 oz Parfum
• 3" tall = 2 oz Parfum
• 3 3/4" tall =  3 oz Parfum

Other "eagle" bottles came in a simplified form with a screw cap instead of the eagle stopper.

• 1 1/2" tall = 1 1/4 dram
• 4 1/2" tall = 2 oz 
• 5" tall = 6 oz

The packages with four Ciro minis were launched around 1954 and were sold until the 1960s.

A tall, fluted bottle holding 4 ounces of eau de toilette was introduced in 1955.

Fate of the Fragrance:

Discontinued. Still being sold in 1969.