CB Rocca

In 1946, Clara Hirsch, operating under the business name Rocca in Paris, France, filed a trademark registration. This registration covered a range of products including perfume, rouge (cosmetic), and dentifrice (toothpaste) under the name CB Rocca. The filing date for the trademark was July 30, 1946.

The trademark registration claimed use of the Rocca brand since May 25, 1897. This suggests that Clara Hirsch had been actively using the Rocca name for these products for nearly half a century before the trademark filing.

In 1946, ownership of the Rocca trademark belonged to Clara Hirsch, indicating her established role in the perfumery and cosmetic industry in Paris. The long history of the Rocca brand underscores its enduring presence and reputation in the marketplace from the late 19th century onward.

 

The perfumes of Rocca:

• 1897 Narcisse
• 1897 Wonderful (a line)
• 1920 Brise d’Or
• 1920 Evéil des Roses
• 1920 Nigella des Indes
• 1920 Oliane
• 1920 Paradis Revi
• 1920 Roccalis
• 1921 Îles de Roy
• 1921 Mon Succes
• 1926 Divin Muguet
• 1927 Violet Supreme
• 1927 Ambassador

Bottles:

The perfumes Nigella des Indes, Oliane, Paradis Revi, Roccalis, and Îles de Roy were showcased in exquisite flacons crafted by Cristalleries de Baccarat, renowned for their luxurious glassware.

The perfume Ambassador was uniquely packaged in a round, black glass bottle featuring a gold stopper. It was encased in leather finished in vibrant red and adorned with gold accents, reflecting an opulent presentation.

For the perfume Divin Muguet, a miniature bottle was elegantly housed in a jeweled suede pouch, adding a touch of sophistication and refinement to its packaging.

These details highlight not only the aromatic offerings but also the meticulous attention to aesthetic and presentation associated with these perfumes, catering to a discerning clientele with a taste for luxury and elegance.

Finding Rocca perfume bottles today is indeed challenging due to the brand's discontinuation sometime after the 1940s. Despite launching a range of perfumes as early as 1897, Rocca ceased trading, making its vintage perfume bottles rare and sought after by collectors.

The discontinuation of Rocca's operations means that surviving examples of its perfume bottles are typically found in private collections or occasionally in antique markets. These bottles are valued not only for their historical significance but also for their craftsmanship and the association with a brand that was once prominent in the perfumery industry.

For collectors or enthusiasts interested in Rocca perfumes, locating these bottles often involves diligent searching through specialized collectors' networks, auctions, or antique dealers who occasionally come across such items. Each bottle represents a piece of perfume history, reflecting the elegance and style of its era when Rocca was actively producing fragrances in Paris.