Colour Scents by Revlon c1985

In 1985, Revlon unveiled an innovative woman's fragrance collection named Colour Scents. To simplify the selection process for customers, Revlon ingeniously crafted a groundbreaking concept intertwining colors, "special moods," and specific scents.

At the Revlon department store counter, customers were treated to an innovative experience with the ColorSensor bracelet. This unique accessory, reminiscent of a mood ring, was swiftly placed around the wrist by a Revlon representative. Featuring an open-sided cuff design with a window positioned over the pulse point, it swiftly reacted to the wearer's mood, body temperature, and current skin chemistry. Within a mere 10 seconds, a specific color illuminated, reflecting the individual's emotional state.

This "color beat" was then meticulously matched to a corresponding personality profile and the latest fragrance offerings. In instances where two colors emerged, signaling a divergent mood, customers were presented with the opportunity to explore two distinct fragrance directions, each captivating in its own right.

Fragrance Composition:

 Pale Blue: Celestial

Picture yourself under a serene sky, feeling tranquil and refined. That's the mood of Celestial. Its fragrance, a delicate fusion of white roses and periwinkle, enhances this peaceful ambiance.

Pink: Petale

Imagine strolling through a garden, surrounded by the romantic hues of pink blossoms. Petale captures this dreamlike essence with its blend of freesia, jasmine, and jonquil, evoking a lyrical and romantic atmosphere.

Turquoise: Mist de Mer

Step into a world of elegance and sophistication with Mist de Mer. Its contemporary vibe, reminiscent of the sea's misty allure, is complemented by notes of cassis, quince, and laurel, creating a truly refined experience.

Red: Fire & Ice

Feel the thrill of passion igniting within you with Fire & Ice. This daring fragrance combines the warmth of sandalwood, the allure of ylang-ylang, and the floral richness of hibiscus and gardenia, delivering a dynamic and passionate scent.

Indigo: Black Sapphire

Dive into the depths of mystery and allure with Black Sapphire. Its exotic blend of passionflower, fragrant spices, amber, and soft musk evokes a provocative and mysterious mood, captivating the senses with its enigmatic charm.

 

"ColourScents is an entirely new way to experience fragrance. For the first time ever, the persuasive powers of color, scent and one's own body chemistry merge to create a total arousal of all the senses. Revlon has created five new fragrances, each with its unique mood and color imagery. Slip on the ingenious heat sensitive ColorSensor bracelet and watch it glow in one of five colors. Whichever color your body evokes" blue, pink, turquoise, red or indigo, there's a corresponding fragrance that expresses your color mood."

ColourScents revolutionizes the fragrance experience by integrating color, scent, and individual body chemistry in an unprecedented way. Through this innovative approach, all the senses are fully engaged, resulting in a truly immersive experience.

Revlon introduces five distinct fragrances, each carefully crafted to evoke a specific mood and color imagery. To embark on this sensory journey, simply slip on the ingenious ColorSensor bracelet, which responds to heat sensitivity. As it reacts to your body's unique chemistry, it illuminates in one of five vibrant colors: blue, pink, turquoise, red, or indigo.

Whichever color the bracelet emits corresponds to a fragrance tailored to express the mood associated with that specific color. This personalized connection between color, scent, and individual disposition ensures that each wearer can fully immerse themselves in a fragrance that resonates with their current emotional state, resulting in a truly unique olfactory experience.

Bottles:

Each bottle boasted its own unique shape and design, adding an extra layer of allure to the ColourScents experience. These exquisite natural spray colognes, available in a convenient 2 oz size, initially graced the shelves at a modest $18. However, the following year witnessed a slight uptick in price, with each bottle now retailing at $29, reflecting the growing appreciation for their unmatched quality and captivating appeal.

Fate of the Fragrance:

Despite initial excitement, the ColourScents line faced a disappointing fate, leading to its discontinuation by 1987. However, amidst the setback, Fire & Ice emerged as the resilient survivor, captivating audiences for years to come before eventually bidding adieu. Notably, Fire & Ice transcended its original incarnation as a women's fragrance, expanding its allure to encompass a men's version in the 1990s.

For those nostalgic for a whiff of the past, remnants of ColourScents linger in the online marketplace, offering a chance to procure old stock or partially used bottles. Did you have the opportunity to experience the intriguing ColorSensor firsthand, joining the ranks of the fortunate few who embarked on this sensory journey?