Naj Oleari by Naj Oleari: launched in 1988 in association with EuroItalia.
Naj Oleari is an Italian brand known for its fashion and fragrance lines. The collaboration with EuroItalia likely refers to their partnership for producing fragrances. EuroItalia is a renowned Italian fragrance company known for creating and distributing perfumes for various brands.
Fragrance Composition:
So what does it smell like? It is classified as a floral fragrance for women. An extremely feminine fragrance with both floral and musk notes making it a sensual and romantic scent. Included are lily of the valley and coriander, blended with freesia and jasmine in a base of white musks, sandalwood, cedarwood and vanilla.
- Top notes: mandarin, bergamot, lemon and blackcurrant
- Middle notes: hyacinth, damask rose, orange blossom, lily and violet
- Base notes: white musks, vetiver, sandalwood, cedarwood, vanilla and amber
Bottles:
Presented in a frosted glass bottle with a turquoise bue spiral cap designed by M. Dova & Naj Oleari.
The fragrance was available in the following:
- 0.16 oz Eau de Toilette Miniature Splash
- 1.7 oz Eau de Toilette Splash
- 3.4 oz Eau de Toilette Splash
- 0.8 oz Eau de Toilette Ecological Spray
- 1.7 oz Eau de Toilette Ecological Spray
- 2.5 oz Eau de Toilette Ecological Spray
- 100 gr Savon Riche Perfumed Soap in Case
- 100 gr Fleur de Talc Talcum Powder in Case
The description of the bottle for Naj Oleari by Naj Oleari sounds elegant and visually appealing. The frosted glass bottle suggests a sense of sophistication and mystery, while the turquoise blue spiral cap adds a pop of color and visual interest. The collaboration between M. Dova and Naj Oleari in designing the cap likely contributed to the overall aesthetic appeal of the fragrance packaging.
The combination of the frosted glass bottle and the turquoise blue cap hints at the freshness and vibrancy of the fragrance within, echoing the citrusy and floral notes described earlier. The spiral design of the cap adds a touch of whimsy and modernity, complementing the timeless elegance of the frosted glass bottle.
Overall, the bottle design appears to be well-aligned with the fragrance's characteristics, offering consumers a visually captivating experience that reflects the essence of Naj Oleari by Naj Oleari.
Fate of the Fragrance:
Discontinued by 1998 in favor of a new version of the scent, which features a prominent white musky facet. The new version is housed in a totally different bottle.
It's common for fragrance brands to update their offerings over time, sometimes discontinuing older scents in favor of new formulations or variations that reflect evolving trends or consumer preferences. The transition from the original Naj Oleari fragrance to a new version featuring a prominent white musky facet represents such a change.
The decision to discontinue the original scent in 1998 suggests that the brand sought to revitalize or modernize the fragrance to better resonate with contemporary audiences. Introducing a new version with a significant emphasis on white musk likely aimed to capitalize on the popularity of musky notes in perfumery during that period.
Additionally, changing the bottle design to something entirely different likely served to differentiate the new version from its predecessor, signaling to consumers that it was a distinct fragrance offering.
For the most part, the discontinuation of the original Naj Oleari fragrance in 1998 in favor of a new version with a different bottle design and formulation reflects the brand's efforts to adapt to changing tastes and maintain relevance in the competitive fragrance market.
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