Bienaimé Parfumeur was established in 1935 by Robert Bienaimé (1876–1960, a prominent perfumer who had previously worked with Houbigant, one of the most prestigious perfume houses in Paris. Located at 396 rue Saint-Honoré, Paris, the boutique was positioned in a fashionable area, emphasizing its high-end appeal. Bienaimé, known for creating the iconic fragrance Quelques Fleurs during his time at Houbigant, sought to establish his own brand and launch perfumes under his own name. His deep knowledge of perfumery and reputation for crafting exquisite fragrances provided a solid foundation for his new venture.
Robert Bienaimé passed away in 1960. Although Bienaimé Parfumeur enjoyed some success in its early years, there are limited records of the company beyond the early 1960s. The company was still in business in 1963, as evidenced by newspaper ads seeking distributors. These ads indicate that the Bienaimé brand was actively trying to expand its reach, possibly in response to increasing competition in the perfume market. Despite these efforts, the company likely closed shortly after this period, as no further mentions appear in newspapers or other historical records.
The closure of Bienaimé Parfumeur marks the end of a chapter in Robert Bienaimé's career, but his influence on the world of perfumery, particularly through his work at Houbigant, remains significant. The company, while short-lived, is a testament to Bienaimé's desire to innovate and create under his own name in the competitive landscape of mid-20th century perfumery.
