The perfume "Black Pearls" by Elizabeth Taylor was launched in 1996, a period characterized by a resurgence of classic glamour and a renewed appreciation for timeless elegance. The mid-1990s saw a blend of modernity and nostalgia, with fashion and beauty trends often harking back to vintage styles while incorporating contemporary elements. This era was marked by a fascination with luxury, heritage, and the allure of Hollywood's golden age, making it an ideal time for the introduction of a fragrance inspired by a legendary jewel and a celebrated actress.
Elizabeth Taylor chose the name "Black Pearls" for her perfume as a homage to her renowned black pearl, La Peregrina. This exquisite pearl, with its storied history, encapsulated the essence of Taylor's own life—glamorous, dramatic, and timeless. La Peregrina had once belonged to royalty, including Mary, Queen of Scots, and Philip I of Spain, underscoring its regal and historical significance. By naming her perfume "Black Pearls," Taylor not only highlighted the unique beauty of the gem but also drew a parallel between the allure of the jewel and the fragrance itself. This connection to an iconic piece of history and personal memorabilia added depth and intrigue to the perfume's narrative.
Richard Burton's purchase of La Peregrina for $37,000 at Sotheby's in 1969 as a Valentine's Day gift for Elizabeth Taylor further amplified the romantic and luxurious aura surrounding the pearl. In 1972, Taylor commissioned Al Durante of Cartier to design a bespoke ruby and diamond necklace mount for La Peregrina, transforming it into a stunning and personalized piece of jewelry. This context of love, opulence, and exclusivity made "Black Pearls" an appropriate name for a perfume, as it conveyed a sense of sophistication, passion, and uniqueness.
"Black Pearls" would resonate with women who appreciate elegance, luxury, and a touch of mystery. These women would likely be drawn to the fragrance for its association with Elizabeth Taylor's iconic beauty and her legendary romance with Richard Burton. They would see the perfume as a symbol of timeless allure and an embodiment of their own refined taste and desire for distinction. The name "Black Pearls" evokes images of rare and precious beauty, deep and enigmatic like the ocean's depths, and the captivating charm of a classic Hollywood starlet.
