Diva by Parfums Ungaro: launched in 1982. Created by Jacques Polge and Francois Demachy. The name Diva was chosen because it is the Latin name for Goddess, and this was exactly what Ungaro envisioned women would feel like when they wore his perfume. To him, a diva means someone who is a strong person, with charisma and power.
The name was chosen partly because it would be recognizable in many countries, although one country counted more than others. "The moment you are successful in America, you are successful in the world.," confessed Ungaro.
"DIVA is an aura that envelopes a woman in pure magic. That's the wonder of it."
- Emanuel Ungaro
