"Gianfranco Ferre" by Gianfranco Ferre made its debut in 1984. It marked the entrance of the renowned Italian fashion designer into the realm of fragrances. Partnering with Diana de Silva and distributing through Alfin Fragrances in the U.S. was a strategic move to ensure wider reach and visibility for the brand. This fragrance line aimed to capture the essence of Ferre's sophisticated and elegant style, translating it into a sensory experience through scent.
